Recommend for                                        Rewards                         A brief analysis of how to           ...
IT’S TIME TO WAKE UPAND SMELL THE ROSES! Niche Service - Niche Product     ARecipe For Success        better hair, better ...
What are our topperforming salonsall over the worlddoing differently?          better hair, better result, better you
Three Indisputable Facts1. Salons that carry out the Wet Stretch Test on ALL   their OCS color clients perform better as t...
Let’s have a look at the figures...On average a salon should color at least three heads of           hair with every bottl...
Working on this           average, how much            does it cost to do               one color?First, let’s work out th...
$16.95              150ml            $0.11 per/ml          $8.95               900ml               $0.01 per/ml    $23.95 ...
One colour costs you... PRODUCT        QUANTITY               COST/ML           TOTAL COST1st Shampoo          5ml        ...
If you charge $55 for a colour...       Your Gross Profit is $47.40 per colour              (excluding salon running costs...
Fact Checkpoint•   You CAN colour at least three heads of hair    with one bottle of OCS colour.•   You WILLmake a profit ...
Wet Stretch Test    Advise Recommend       better hair, better result, better you
Let’s see how much more profit we   make when we recommend a     Shampoo, Reconstructor &           Conditioner...        ...
PRODUCT            YOU PAY         SUGG SALON PRICE     PROFIT  Shampoo             $8.95                 $18          $9....
If just ONE colour client buys...          $47.40 $47.40 $47.40                    $142.20          $33.15                ...
You have just increased your gross          profit by 23%  no extra time, same clientele          better hair, better resu...
If just TWO colour client buys...          $47.40 $47.40 $47.40                    $142.20          $33.15 $33.15         ...
You have just increased your gross          profit by 47%  no extra time, same clientele          better hair, better resu...
If just THREE colour client buys...           $47.40 $47.40 $47.40                    $142.20           $33.15 $33.15 $33....
You have just increased your gross          profit by 70%  no extra time, same clientele          better hair, better resu...
Now add in a styling product ortwo and you’re really in business!!          better hair, better result, better you
Styling Breakdown   PRODUCT           YOU PAY        Sugg. Salon Price       PROFITVolume Mousse         $11.95           ...
Styling Breakdown                       INCREASE IN        INCREASE IN  INCREASE IN                       GROSS PROFIT    ...
Fact Checkpoint•   The key to increasing our business is...                   better hair, better result, better you
It is not unrealistic to expect that a   client will take home at least oneproduct each time they visit our salon.       S...
•   Because most of us hate being seen as “selling”    products to our clients.•   We often see “selling” as persuading ou...
‘Selling’ is actually ‘satisfying a            client’s need’.As professionals, it should be part    of the service we off...
The Wet Stretch Testestablishes our client’s need       better hair, better result, better you
The recommendation of product    satisfies our client’s need.         better hair, better result, better you
This isn’t selling  IT’S OURPROFESSIONAL    DUTY!!   better hair, better result, better you
We don’t want our client’s to buy         our products   We want them to                     USE         our products     ...
Clients shouldn’t be choosingwhich product to buy based on:          • display      • choice of brands    • packaging and ...
This relies on your client:• being attracted to the product• taking the product off the shelf    • purchasing the product ...
This is also the main strength of...Supermarkets         Pharmacies                   Large Retail Outlets               b...
What is our biggest strength? The ability to analyse our client’s hair and recommend the correct products for them to use ...
We need to stop trying to take onretail outlets at their strongest point and work to our strengths  which also happens to ...
Did you know?...The vast majority of salonclients do not believe thatthe products sold in thesalon are any better ordiffer...
It is our job, as hair professionals,        to educate our clients. Your clients will thank you for it.Your business will...
Salons all over the world have   embraced the OCS Concept for asuperior results         variety of good reasons           ...
An undeniable fact in thecurrent economic climate isthat the businesses that aregrowing impressively have apoint of differ...
Many businesses are gettingcaught up in a price warbecause they lack a point ofdifference, which is why theyare in trouble...
We only have to look at thenumber of hair productcompanies that are reinventingthe wheel or going down thenon-ammonia rout...
OCS IS ASYSTEM!   better hair, better result, better you
with products thatare formulated towork with andcompliment the colour        better hair, better result, better you
better hair, better result, better you
Fact Checkpoint•   We don’t want our clients to buy our products, we    want them to USE them.•   We shouldn’t be trying t...
As hairdressers, we  are creative and       artistic. But it is important to  remember that weshould also be thriving    b...
Our clients should never be leaving        the salon without:             •     Education             •     The right prod...
It really is time towake up and smell the roses    dramatically increase your income    stand out from the crowd – offer s...
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Organic Color Systems Retailing by the Numbers

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Organic Color Systems is a more organic, natural, and holistic hair color systems that utilizes rich, nourishing, and healthy certified organic ingredients in place of some of the harsher more toxic chemicals traditionally found in salon hair color.

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Organic Color Systems Retailing by the Numbers

  1. 1. Recommend for Rewards A brief analysis of how to improve your salon success with OCSwww.OrganicSalonSystems.com (888) 213-4744 1
  2. 2. IT’S TIME TO WAKE UPAND SMELL THE ROSES! Niche Service - Niche Product ARecipe For Success better hair, better result, better you
  3. 3. What are our topperforming salonsall over the worlddoing differently? better hair, better result, better you
  4. 4. Three Indisputable Facts1. Salons that carry out the Wet Stretch Test on ALL their OCS color clients perform better as they are offering a niche service when compared to the salons around them.2. Salons that recommend OCS Care products to their OCS color clients have better client retention because they are offering them a niche service as well as using niche products.3. Salons that carry out the above two services enjoy substantially higher profits. better hair, better result, better you
  5. 5. Let’s have a look at the figures...On average a salon should color at least three heads of hair with every bottle of OCS color. better hair, better result, better you
  6. 6. Working on this average, how much does it cost to do one color?First, let’s work out the price/ml cost of each product required to do one color... better hair, better result, better you
  7. 7. $16.95 150ml $0.11 per/ml $8.95 900ml $0.01 per/ml $23.95 1000ml $0.02 per/ml$25.95 1000ml $0.03 per/ml $25.95 500ml $0.05 per/ml better hair, better result, better you
  8. 8. One colour costs you... PRODUCT QUANTITY COST/ML TOTAL COST1st Shampoo 5ml $0.02 $0.102nd Shampoo 5ml $0.02 $0.10Reconstructor 20ml $0.05 $1.00 Colour 50ml $0.11 $5.50 Developer 50ml $0.01 $0.50 Shampoo 5ml $0.02 $0.10 Conditioner 10ml $0.03 $0.30TOTAL COST $7.60 better hair, better result, better you
  9. 9. If you charge $55 for a colour... Your Gross Profit is $47.40 per colour (excluding salon running costs).Which means from one bottle of colour (working on our average of three colours per bottle) you’re clearing... $47.40 $47.40 $47.40 $142.20 better hair, better result, better you
  10. 10. Fact Checkpoint• You CAN colour at least three heads of hair with one bottle of OCS colour.• You WILLmake a profit of $142.30 (if you charge at least $55 for a colour service).• You do not have to do anything different from the salons around you to achieve this.• But you CANmake more!!! HOW? better hair, better result, better you
  11. 11. Wet Stretch Test Advise Recommend better hair, better result, better you
  12. 12. Let’s see how much more profit we make when we recommend a Shampoo, Reconstructor & Conditioner... better hair, better result, better you
  13. 13. PRODUCT YOU PAY SUGG SALON PRICE PROFIT Shampoo $8.95 $18 $9.05Reconstructor $12.95 $26 $13.05 Conditioner $10.95 $22 $11.05 Total $32.85 $66 $33.15 better hair, better result, better you
  14. 14. If just ONE colour client buys... $47.40 $47.40 $47.40 $142.20 $33.15 $33.15 $175.35 better hair, better result, better you
  15. 15. You have just increased your gross profit by 23% no extra time, same clientele better hair, better result, better you
  16. 16. If just TWO colour client buys... $47.40 $47.40 $47.40 $142.20 $33.15 $33.15 $66.30 $208.50 better hair, better result, better you
  17. 17. You have just increased your gross profit by 47% no extra time, same clientele better hair, better result, better you
  18. 18. If just THREE colour client buys... $47.40 $47.40 $47.40 $142.20 $33.15 $33.15 $33.15 $99.45 $241.65 better hair, better result, better you
  19. 19. You have just increased your gross profit by 70% no extra time, same clientele better hair, better result, better you
  20. 20. Now add in a styling product ortwo and you’re really in business!! better hair, better result, better you
  21. 21. Styling Breakdown PRODUCT YOU PAY Sugg. Salon Price PROFITVolume Mousse $11.95 $24 $12.05 Glaze $11.95 $24 $12.05 Spray Gel $14.95 $30 $15.05 Hairspray $13.95 $28 $14.05 Spray Gloss $13.95 $28 $14.05 Gloss Serum $13.95 $28 $14.05Finale Hairspray $12.95 $26 $13.05Thermal 2 Twenty $13.95 $28 $14.05 Crème $14.95 $30 $15.05 Gel $14.95 $30 $15.05 Putty $17.95 $36 $18.05 Wax $14.95 $30 $15.05 better hair, better result, better you
  22. 22. Styling Breakdown INCREASE IN INCREASE IN INCREASE IN GROSS PROFIT GROSS PROFIT GROSS PROFIT THREE CARE ONE STYLING TOTAL PRODUCTS PRODUCT ONE COLOUR CLIENT 22% 10% 32%TWO COLOUR CLIENTS 45% 20% 65%THREE COLOUR CLIENTS 67% 30% 107% better hair, better result, better you
  23. 23. Fact Checkpoint• The key to increasing our business is... better hair, better result, better you
  24. 24. It is not unrealistic to expect that a client will take home at least oneproduct each time they visit our salon. So why isn’t it happening? better hair, better result, better you
  25. 25. • Because most of us hate being seen as “selling” products to our clients.• We often see “selling” as persuading our clients to buy something they don’t really want. It’s time re-think, re- balance, and re- calibrate... better hair, better result, better you
  26. 26. ‘Selling’ is actually ‘satisfying a client’s need’.As professionals, it should be part of the service we offer our clients. better hair, better result, better you
  27. 27. The Wet Stretch Testestablishes our client’s need better hair, better result, better you
  28. 28. The recommendation of product satisfies our client’s need. better hair, better result, better you
  29. 29. This isn’t selling IT’S OURPROFESSIONAL DUTY!! better hair, better result, better you
  30. 30. We don’t want our client’s to buy our products We want them to USE our products There is a difference... better hair, better result, better you
  31. 31. Clients shouldn’t be choosingwhich product to buy based on: • display • choice of brands • packaging and smell better hair, better result, better you
  32. 32. This relies on your client:• being attracted to the product• taking the product off the shelf • purchasing the product better hair, better result, better you
  33. 33. This is also the main strength of...Supermarkets Pharmacies Large Retail Outlets better hair, better result, better you
  34. 34. What is our biggest strength? The ability to analyse our client’s hair and recommend the correct products for them to use at home. better hair, better result, better you
  35. 35. We need to stop trying to take onretail outlets at their strongest point and work to our strengths which also happens to be their biggest weakness better hair, better result, better you
  36. 36. Did you know?...The vast majority of salonclients do not believe thatthe products sold in thesalon are any better ordifferent from thoseoffered by retail outlets. better hair, better result, better you
  37. 37. It is our job, as hair professionals, to educate our clients. Your clients will thank you for it.Your business will thank you for it. better hair, better result, better you
  38. 38. Salons all over the world have embraced the OCS Concept for asuperior results variety of good reasons better for no smelly my client’s better for fumes better for the no health my health environment damage to the hairBut a key feature of OCS is that it offers salons a... better hair, better result, better you
  39. 39. An undeniable fact in thecurrent economic climate isthat the businesses that aregrowing impressively have apoint of difference, while thebusinesses that are in troublehaven’t changed much overthe past 10 years. better hair, better result, better you
  40. 40. Many businesses are gettingcaught up in a price warbecause they lack a point ofdifference, which is why theyare in trouble. better hair, better result, better you
  41. 41. We only have to look at thenumber of hair productcompanies that are reinventingthe wheel or going down thenon-ammonia route to see theproof in this. better hair, better result, better you
  42. 42. OCS IS ASYSTEM! better hair, better result, better you
  43. 43. with products thatare formulated towork with andcompliment the colour better hair, better result, better you
  44. 44. better hair, better result, better you
  45. 45. Fact Checkpoint• We don’t want our clients to buy our products, we want them to USE them.• We shouldn’t be trying to take on retail stores at their strongest point.• We need to work to our strengths and recommend, recommend, recommend.• The combination of a niche product and a niche service equals a flourishing business that attracts loyal clients. better hair, better result, better you
  46. 46. As hairdressers, we are creative and artistic. But it is important to remember that weshould also be thriving business units. better hair, better result, better you
  47. 47. Our clients should never be leaving the salon without: • Education • The right products for their hair better hair, better result, better you
  48. 48. It really is time towake up and smell the roses dramatically increase your income stand out from the crowd – offer service and products no other salon around you is offering Attract new stylists - attract new clients build loyalty with your existing clients better hair, better result, better you

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