Organic Color Systems is a more organic, natural, and holistic hair color systems that utilizes rich, nourishing, and healthy certified organic ingredients in place of some of the harsher more toxic chemicals traditionally found in salon hair color.

1. Recommend for
Rewards
A brief analysis of how to
improve your salon success
with OCS
www.OrganicSalonSystems.com (888) 213-4744
1

2. IT’S TIME TO WAKE UP
AND SMELL THE ROSES!
Niche Service - Niche Product
ARecipe For Success
better hair, better result, better you

3. What are our top
performing salons
all over the world
doing differently?
better hair, better result, better you

4. Three Indisputable Facts
1. Salons that carry out the Wet Stretch Test on ALL
their OCS color clients perform better as they are
offering a niche service when compared to the
salons around them.
2. Salons that recommend OCS Care products to their
OCS color clients have better client retention
because they are offering them a niche service as
well as using niche products.
3. Salons that carry out the above two services enjoy
substantially higher profits.
better hair, better result, better you

5. Let’s have a look at the figures...
On average a salon should color at least three heads of
hair with every bottle of OCS color.
better hair, better result, better you

6. Working on this
average, how much
does it cost to do
one color?
First, let’s work out the price/ml cost of each product
required to do one color...
better hair, better result, better you

7. $16.95 150ml $0.11 per/ml
$8.95 900ml $0.01 per/ml
$23.95 1000ml $0.02 per/ml
$25.95 1000ml $0.03 per/ml
$25.95 500ml $0.05 per/ml
better hair, better result, better you

8. One colour costs you...
PRODUCT QUANTITY COST/ML TOTAL COST
1st Shampoo 5ml $0.02 $0.10
2nd Shampoo 5ml $0.02 $0.10
Reconstructor 20ml $0.05 $1.00
Colour 50ml $0.11 $5.50
Developer 50ml $0.01 $0.50
Shampoo 5ml $0.02 $0.10
Conditioner 10ml $0.03 $0.30
TOTAL COST $7.60
better hair, better result, better you

9. If you charge $55 for a colour...
Your Gross Profit is $47.40 per colour
(excluding salon running costs).
Which means from one bottle of colour (working on
our average of three colours per bottle) you’re
clearing...
$47.40 $47.40 $47.40 $142.20
better hair, better result, better you

10. Fact Checkpoint
• You CAN colour at least three heads of hair
with one bottle of OCS colour.
• You WILLmake a profit of $142.30 (if you
charge at least $55 for a colour service).
• You do not have to do anything different
from the salons around you to achieve this.
• But you CANmake more!!!
HOW?
better hair, better result, better you

11. Wet Stretch Test
Advise
Recommend
better hair, better result, better you

12. Let’s see how much more profit we
make when we recommend a
Shampoo, Reconstructor &
Conditioner...
better hair, better result, better you

13. PRODUCT YOU PAY SUGG SALON PRICE PROFIT
Shampoo $8.95 $18 $9.05
Reconstructor $12.95 $26 $13.05
Conditioner $10.95 $22 $11.05
Total $32.85 $66 $33.15
better hair, better result, better you

14. If just ONE colour client buys...
$47.40 $47.40 $47.40 $142.20
$33.15 $33.15
$175.35
better hair, better result, better you

15. You have just increased your gross
profit by 23%
no extra time, same clientele
better hair, better result, better you

16. If just TWO colour client buys...
$47.40 $47.40 $47.40 $142.20
$33.15 $33.15 $66.30
$208.50
better hair, better result, better you

17. You have just increased your gross
profit by 47%
no extra time, same clientele
better hair, better result, better you

18. If just THREE colour client buys...
$47.40 $47.40 $47.40 $142.20
$33.15 $33.15 $33.15 $99.45
$241.65
better hair, better result, better you

19. You have just increased your gross
profit by 70%
no extra time, same clientele
better hair, better result, better you

20. Now add in a styling product or
two and you’re really in business!!
better hair, better result, better you

21. Styling Breakdown
PRODUCT YOU PAY Sugg. Salon Price PROFIT
Volume Mousse $11.95 $24 $12.05
Glaze $11.95 $24 $12.05
Spray Gel $14.95 $30 $15.05
Hairspray $13.95 $28 $14.05
Spray Gloss $13.95 $28 $14.05
Gloss Serum $13.95 $28 $14.05
Finale Hairspray $12.95 $26 $13.05
Thermal 2 Twenty $13.95 $28 $14.05
Crème $14.95 $30 $15.05
Gel $14.95 $30 $15.05
Putty $17.95 $36 $18.05
Wax $14.95 $30 $15.05
better hair, better result, better you

22. Styling Breakdown
INCREASE IN INCREASE IN INCREASE IN
GROSS PROFIT GROSS PROFIT GROSS PROFIT
THREE CARE ONE STYLING TOTAL
PRODUCTS PRODUCT
ONE COLOUR CLIENT 22% 10% 32%
TWO COLOUR CLIENTS 45% 20% 65%
THREE COLOUR CLIENTS 67% 30% 107%
better hair, better result, better you

23. Fact Checkpoint
• The key to increasing our business is...
better hair, better result, better you

24. It is not unrealistic to expect that a
client will take home at least one
product each time they visit our salon.
So why isn’t it happening?
better hair, better result, better you

25. • Because most of us hate being seen as “selling”
products to our clients.
• We often see “selling” as persuading our clients to
buy something they don’t really want.
It’s time re-think, re-
balance, and re-
calibrate...
better hair, better result, better you

26. ‘Selling’ is actually ‘satisfying a
client’s need’.
As professionals, it should be part
of the service we offer our
clients.
better hair, better result, better you

27. The Wet Stretch Test
establishes our client’s need
better hair, better result, better you

28. The recommendation of product
satisfies our client’s need.
better hair, better result, better you

29. This isn’t selling
IT’S OUR
PROFESSIONAL
DUTY!!
better hair, better result, better you

30. We don’t want our client’s to buy
our products
We want them to USE
our products
There is a difference...
better hair, better result, better you

31. Clients shouldn’t be choosing
which product to buy based on:
• display
• choice of brands
• packaging and smell
better hair, better result, better you

32. This relies on your client:
• being attracted to the product
• taking the product off the shelf
• purchasing the product
better hair, better result, better you

33. This is also the main strength of...
Supermarkets Pharmacies Large Retail Outlets
better hair, better result, better you

34. What is our biggest strength?
The ability to analyse our
client’s hair and recommend
the correct products for
them to use at home.
better hair, better result, better you

35. We need to stop trying to take on
retail outlets at their strongest point
and work to our strengths
which also happens to be their
biggest weakness
better hair, better result, better you

36. Did you know?...
The vast majority of salon
clients do not believe that
the products sold in the
salon are any better or
different from those
offered by retail outlets.
better hair, better result, better you

37. It is our job, as hair professionals,
to educate our clients.
Your clients will thank you for it.
Your business will thank you for it.
better hair, better result, better you

38. Salons all over the world have
embraced the OCS Concept for a
superior
results
variety of good reasons
better for no smelly
my client’s better for fumes
better for the no
health
my health environment damage
to the hair
But a key feature of OCS is that it
offers salons a...
better hair, better result, better you

39. An undeniable fact in the
current economic climate is
that the businesses that are
growing impressively have a
point of difference, while the
businesses that are in trouble
haven’t changed much over
the past 10 years.
better hair, better result, better you

40. Many businesses are getting
caught up in a price war
because they lack a point of
difference, which is why they
are in trouble.
better hair, better result, better you

41. We only have to look at the
number of hair product
companies that are reinventing
the wheel or going down the
non-ammonia route to see the
proof in this.
better hair, better result, better you

42. OCS IS A
SYSTEM!
better hair, better result, better you

43. with products that
are formulated to
work with and
compliment the colour
better hair, better result, better you

44. better hair, better result, better you

45. Fact Checkpoint
• We don’t want our clients to buy our products, we
want them to USE them.
• We shouldn’t be trying to take on retail stores at
their strongest point.
• We need to work to our strengths and recommend,
recommend, recommend.
• The combination of a niche product and a niche
service equals a flourishing business that attracts
loyal clients.
better hair, better result, better you

46. As hairdressers, we
are creative and
artistic.
But it is important to
remember that we
should also be thriving
business units.
better hair, better result, better you

47. Our clients should never be leaving
the salon without:
• Education
• The right products for their hair
better hair, better result, better you

48. It really is time to
wake up and smell the roses
dramatically increase your income
stand out from the crowd – offer service
and products no other salon around you is
offering
Attract new stylists - attract new clients
build loyalty with your existing clients
better hair, better result, better you