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Social Media Measurement for Consumers (aka #FunData): SXSWi 2013

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SXSWi 2013 Talk on Using Social Media Data as a Consumer.

Social Media Was Fun. Has Measurement Killed It?
Our answer: NO!

Description:
Our culture is becoming more and more obsessed with data each day. Why? It's fun. Many people argue that measurement has killed social media – it’s let the marketers take over! But, the same data marketers use can be used by individuals. And it doesn't require a data science degree to enjoy. The data is out there. It's accessible, and you can consume it, visualize it, and act on it.

Panel page: http://schedule.sxsw.com/2013/events/event_IAP5410
Rate it here: http://sxsw.tv/d51

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Social Media Measurement for Consumers (aka #FunData): SXSWi 2013

  1. Social Media Used to BeFun. Has MeasurementKilled It?#FunData
  2. Agenda • Be a better friend. • Build your presence. • Understand your persona. • Discover new trends first. • Democratize marketing of yourself. • Gamify with social data. • Have a better love life. 2
  3. Who We Are: Adam Adam Schoenfeld CEO & co-founder, Simply Measured @schoeny @simplymeasured 3
  4. Who We Are: Matt Matt Thomson VP Business Development, Klout @daddymention @klout 4
  5. Background 5
  6. Social Media Was Fun 6
  7. Then It Got Corporate Image78.tiff 7
  8. For Good Reason… Instagram Audience & Engagement Growth for Top Brands Followers Engagement 14.0M Total Audience & Engagement 12.0M 10.0M 8.0M 5.8M 6.0M 4.2M 4.0M 3.1M 2.0M 0 August 1st, 2012 November 1st, 2012 February 1st, 2013 9
  9. When Marketers Joined, EverythingGot Measured & Optimized 10
  10. Has This KilledSocial Media? 11
  11. • Brands being smart about social measurement, will led to better consumer experiences for all of us…• This data isn’t just for marketers, everyone can put it to use… 12
  12. Brand Use CasesThat Help You 13
  13. Customer Service Aggregate Response Times vs. Expectations Total CS Responses (All Accounts) Researched Expecations 100% 100% 100% 95% 80% 67% 61% 60% 48% 42% 40% 32% 20% 0% Within a few days… Within 24 hours Within 1 hour Within 30 minutes 14
  14. Loyalty 15
  15. Social DataFor All Of Us 16
  16. Listen and Be a Better Friend Follower Topic Analysis # of Topic Matches % of Followers 1.2K 1,089 5% 4% 992 5% 1.0K 4% 943 940 4% 4% 4% 868 3% 4% 800 667 3% 660 3% 3% 610 2% 600 3% 2% 400 2% 1% 200 1% 0 0% 17
  17. Build Your Presence 18
  18. Understand Your Persona 19
  19. 20
  20. 2,000 4,000 6,000 10,000 12,000 0 8,000 1:00 AM 4:00 AM 7:00 AM 10:00 AM 1:00 PM 4:00 PM 7:00 PM 10:00 PM 1:00 AM 4:00 AM 7:00 AM 10:00 AM #SXSW Tweets: 2012 vs 2011 1:00 PM 4:00 PM 7:00 PM 2012 Tweets 10:00 PM 1:00 AM 4:00 AM 7:00 AM 10:00 AM 1:00 PM21 4:00 PM 7:00 PM 10:00 PM Stay Ahead of Trends 1:00 AM 4:00 AM 7:00 AM 10:00 AM 1:00 PM 4:00 PM 7:00 PM 2011 Tweets 10:00 PM 1:00 AM 4:00 AM 7:00 AM 10:00 AM 1:00 PM 4:00 PM 7:00 PM 10:00 PM
  21. 22
  22. Gamify with Social Data Follower Growth: Top 10 Performers Relative Share of Engagement: Top 10 @dacort @robdaemon @aviel @yaauie 1.2% @otis @jchenry @schoeny @kung_fu_mike @bahoo @yaauie @asch 1.2% @crc @davidalukas 1.1% 4% 3% @kung_fu_mike 1.0% @otis 0.5% 5% 5% 23% @agasthya1 0.5% 7% @robdaemon 0.4% 10% @aviel 0.3% 18% @schoeny 0.2% 12% @josephholsten 0.2% 13% 0.0% 0.5% 1.0% 1.5% 23
  23. Top 10 Users Driving Visits to Your Site 70 jcroft 60 dacort schoeny 50 simplymeasured 40 ginovalenteVisits 30 KristinEide nsmitha 20 KevinSaysThings 10 JeffGibb otis 0 0 2,000 4,000 6,000 8,000 10.0K 12.0K 14.0K 16.0K Followers 24
  24. 25
  25. Getting Started 26
  26. Recap • Be a better friend. • Build your presence. • Understand your persona. • Discover new trends first. • Democratize marketing of yourself. • Gamify with social data. • Have a better love life. 27

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