SXSWi 2013 Talk on Using Social Media Data as a Consumer.
Social Media Was Fun. Has Measurement Killed It?
Our answer: NO!
Our culture is becoming more and more obsessed with data each day. Why? It's fun. Many people argue that measurement has killed social media – it’s let the marketers take over! But, the same data marketers use can be used by individuals. And it doesn't require a data science degree to enjoy. The data is out there. It's accessible, and you can consume it, visualize it, and act on it.
Panel page: http://schedule.sxsw.com/2013/events/event_IAP5410
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