1. The Pitch
By Jamie Dawson, Scarlett Hayward, Oliver
Humphris and Matthew Jones
2. Chosen Sub-Genre
The sub genre we have chosen to base our horror trailer on is going to be slasher. The slasher genre is one of the most
important, iconic and well known sub genres regarding horror and is home to some of the most well known horror films ever
made.
We have chosen to work with this sub genre because we feel we are able to deliver realistic and conventional pieces of
work which will attract the traditional slasher target audience. This clip here is an example of a very successful slasher film;
https://www.youtube.com/watch?v=Bx3kBUq8UPg - Scream
Slasher, as previously mentioned, is where some of the most iconic films and film trailers have been made. Through the use
of jump scares and brutal murders, it keeps the audience on the edge of their seat. Scream (1996) was the start of a new
age for the slasher genre. Audiences began not to be able to tell the ending to the film and so became more scared of the
killers. The killers began to survive and star in the sequels, which created the well known franchises.
Here is another example of a very popular slasher film which went on to become a very successful franchise.
https://www.youtube.com/watch?v=b1lgXhFbXy4 - Saw
As the trailers have shown, this sub genre could help us create a fast paced trailer that includes the codes and conventions
needed to make a convincing media package.
3. Initial Ideas
Film Name - Human Carvery
Villain - Butcher with a need to kill and a passion for dismembering human bodies and eating flesh.
Victims - an unlucky group of normal school going teenage friends.
Murder/Butchering location - dimly lit garage belonging to the butcher located in the woods.
Props/Tools - wheelchair, duct tape, Matt’s hand, meat cleaver, butcher's hook, other knifes and eating
utensils, hammer, scissors, spoon, mask, shower curtain, white board, fake blood, real animal organs
(from local butcher), candles, torches, potato sack, dinner plate
Tag Line - all you can kill is all you can eat/ what he kills is what he eats/ he is what he eats.
7. Introduction to Target Audience...
● Male Demographic
● Aged between 15-23
● Studying at University
● Fascinated by psychology
● Passion for slasher
● Enjoy torturing psychological effects in films
● Not bothered by gruesome horrors and enjoy blood, guts and gore
● Love watching classic horrors e.g. Scream, Psycho and Nightmare On Elm Street
● Enjoy new slashers such as Saw Franchise
8. Introduction to Target Audience Continued...
● Enjoy going out at weekend and partying with mates
● Pleasure in drinking either Jack Daniels and Coke or a beer
● Take part in sports and enjoy being involved in the university swimming team
● They keep their boy in pristine condition as they attend the gym regularly
● Enjoy reading psychological and slasher novels
● Personal favourite “The Silence of the Lambs” by Thomas Harris
● Enjoys seeing film adaptations of the books he reads and loves seeing the gruesome horrors on the
silver screen
The target audience which we have chosen consist predominantly of a male demographic aged between 15-23. The target audience is studying at university level and is fascinated by psychology. They have a passion for slasher films and enjoy seeing the torturing psychological effects in these films. The target audience do not get bothered by gruesome horrors as they enjoy seeing the blood, guts and gore on the silver scene. They enjoy watching the classic horrors from Scream, Psycho and Nightmare On Elm Street all the way to the new slashers such as the Saw franchise and The Final Girls.
The target audience enjoy going out at the weekend and partying with their mates. When out they pleasure in drinking the night away with either Jack Daniels and Coke or having a beer. When they are not out and about partying they enjoy taking part in sport especially being part of the university swimming team and keeping their body in pristine condition by attending the gym regularly. With this another hobby of theirs is that they enjoy reading psychological and slasher novels. A personal favourite of his is “The Silence of the Lambs” by Thomas Harris. This encapsulating book interests and keeps him entertained in his past time. However, he finds the same passion for horror films and loves watching them. Especially they love film adaptations of the horror stories they read as they love seeing the gruesome horrors on the silver screen.
