4. General Rules &
Guidelines
These Can All Be Learned...
...but this is not a “How-to” session
5.
6.
7. And by the way...
There’s more science than just the
physical sciences
Wetenschap = all forms of research
8. Goals and Targets
What are we trying to reach?
Easy...
...and very difficult!
9.
10.
11.
12. Attention...
If you want to get into a head, be
aware of the fact that someone is
living there already!
Bridge between two heads
13.
14. Goals & Targets
General population (“communis”)
Educational population
University students
Future professionals
Excellent students
Superb students
15. effectiveness =
population x cross section
The most popular tv programmes
have between 1,000,000 and
3,000,000 viewers
A typical high school class has
between 20 and 30 pupils
16. Media & Channels
All and everything
Print, radio, tv, cd/dvd
Personal appearance
Patient and long-term development
17. They, the People
General population 10,000,000
Educational population 1,000,000
University students 100,000
Future professionals 10,000
Excellent students 1000
Superb students 100
18. Science receptiveness
“All you do is make better bombs.”
“All that money and you still
haven’t cured cancer.”
“I didn’t understand it too much
but it was just great.”
“Wow, I never knew that.”
“That’s just so beautiful.”
“I’m gonna win the Nobel Prize
in 2025.”
19. Supply & Demand
Old: it’s all supply (top-down)
New: it’s all demand (bottom-up)
Better: balancing supply & demand
Communication: bridge between
two heads
20. Product or practice?
People have at least some
understanding about applied
physical science
The scientific practice (“method”)
can be just as useful and fascinating
21. The Critical Spiral
Science is driven by...
...curiosity? No!
Awareness (sensitivity)
Inventiveness (mechanisms)
Prediction (theory)
Experiment (critical test)
22. Awareness
Why is the sky dark at night?
Why is a child not the average
of its parents?
23.
24. Working Example
of Awareness
Why is a child not the average of
its parents?
Quantum Mechanics in the
Coffeehouse
25.
26.
27.
28.
29. Cause and Effect
The same causes do not always have
the same effect
So there are causes without effect...
...and effects without cause
36. Christiaan Huygens
Explanation of the “ears” of Saturn
Awareness of Titan’s orbit
Orbital mechanism => ring
Prediction: invisibility
Test: success!
48. Suggestion
Please think of such examples from
your own scientific discipline:
something that almost everyone has
seen but not been aware of
49. Scientific Papers &
Other Presentations
The Truth, the Whole Truth, and
Nothing But the Truth
Proof Has Precedence Over Persuasion
Project Fearlessness, Not Aggression
Strive For Self-Contained Presentation
