2. In-house creative services department
servicing a hospital network of 18,000 affiliated
physicians, nurses, staff and volunteers.
Full-service boutique design firm
assisting clients in the professional, retail and
technology industries.
!
Marketing and branding agency
specializing in collateral for the biotechnology,
pharmaceutical and medical device industries.
My experience…
4. Point-of-purchase
packaging system
Continuing education
catalog template
Ad campaign to prevent
scald injuries
Online classes and
events registration
Online classes and
events catalog
Physician search
& results page
Responsive
e-commerce site
Property management
inspection app
Library eBook
borrowing app
Native Mobile Apps
Responsive E-Comm Websites
Desktop Experiences
Search & Results Pages
Packaging Systems
Ad Campaigns
My deliverables...
5. Happy Inspector
App software to digitize property inspections.
Project
Work with development team to add
customize ratings feature to iPad app.
My Role
• Information Architecture
• Interaction Design
• Visual Design
!
Case Study
6. Scenario 1: Joe, a property manager of a
multi-family home, is mid-inspection when he
realizes the Entry-way Walls could use painting.
Joe selects Walls,
then Edit Ratings.
7. Scenario 1, continued: He updates Fair icon label to
Paint and applies this change to Entry Ceiling as well.
8. Interviews to Task Model: Happy Inspector's
in-house customer service and sales teams
helped me uncover user goals and process.
10. Sitemap and User Journey: Determined
overall app structure and the Edit Worksheet
user flow.
11. Hi-fidelity Mockups and Animation Specs:
Created deliverable to illustrate screen details
with associated animations.
12. Scenario 2: Condo-unit property manager
updates an active worksheet by selecting a new
Rating Group from the Library and applying it to
Walls and Ceilings in the Entry-way.
13. Scenario 3: Single-home property manager
selects a Rating Group from the Library and
updates it by creating a custom icon.
14. General Assembly
User experience design course, 2014.
Project
Create a mobile app that allows user to
search and borrowing eBooks from the
library.
My Role
• User Research
• Information Architecture
• Interaction Design
!
Case Study
15. Scenario 1: Margie likes to plan ahead and
wants to select a date when the book will
automatically download.
16. GA Script
FOCUS
Main question
● How is finding a book on Amazon.com better than at the public library? ● How do people find titles they’d like to read? ● How do you decide if a book is worth reading? ● What borrowing process makes sense for the library?
SCRIPT
Discovery
● How do you discover new books to read? ● word of mouth, friends, amaazn good reads, browsing book store/libary ● look for in a book: top best sellers, how they pop-up when purchase people also also liked…
● read description, star ratings, read pub reviews from publishers weekly, carefully browse user
reviews (no spoilers)
● If a friend recommends a book to you, how do you find the title? Where do you look? (amazon,
library, etc.)
● When you’re browsing a list of titles, what information prompts you to look further into the book?
(ratings,
● If you’re researching a subject online, how do you decide which resources are most relevant
● How many books do you read at the same time?
Purchase / Reservation / Borrow Transaction ● What was your last experience at the library? What did you go for? What did you end up doing?
● When you visit the library, do you ever ask the library staff for reading recommendations?
● What instances might prompt you to borrow a book from the library? What types of books have you
borrowed in the past? (Have you ever checked at library before you bought a book)
Demo Tasks
● Find 2 different books to read on a plane ride to the weekend from a library then on amazon
● Find a book in the library, find a book with a similar subject/category ● Find a book in amazon, find a book with a similar subject/category
Industry Research: Understanding library
lending and publishing restrictions provided
insight on stakeholder challenges.!
!
We also uncovered important information
about metadata associated with each title.!
!
User Research: We uncovered data that
helped us focus our minimal viable product.
Researched challenges of eBook lending from publisher to library
Created a screener to find people who read eBooks and patronize the library on a
regular basis
Conducted one-on-one user research to determine what information people value when
searching for books
Results helped us formulate the information hierarchy on the search results and title
landing pages
21. DQM for Vans
Independent skateboard shop partnering with
Vans to sell limited edition products.
Project
Utilize mobile-first approach to create a
consistent responsive experience.
My Role
• Information Architecture
• Interaction Design
!
Case Study
25. Sharp HealthCare
Hospital system in San Diego, CA.
Project
Redesign online catalog of community
classes and events.
My Role
• Information Architecture
• Interaction Design
• Interface and Visual Design
!
Case Study
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34. Sharp HealthCare
Hospital system in San Diego, CA.
Project
Add vendor reservation tool to emergency
room landing page.
My Role
• Content Strategy
• Interaction Design
• Interface and Visual Design
!
Case Study
