1. Visible-light activated catalysts (Nanogrids™) fully clean up
oil spills at low cost
“Green” photochemistry - non-toxic material and by-
products
One of a kind product- advanced nanotechnology
PIONEERING NANOTECHNOLOGY FOR OIL REMEDIATION
R&D TESTING CLEAN-UP
• Product Optimization • Pilot Scale Studies • Remediation Contractors
• Consulting Services • Analytical Support • Own Projects
PI: PerenaGouma Assoc. Professor
NCT - We go all the way from Lead: Jusang Lee Graduate Student
the Lab to the Field… Mentor: Clive Director (SPIR) and
Clayton Professor

2. •IP validation
•Building a brand •Expanding
• New Product
their services
•Pilot Studies
•Industrial nano- •Green •Remediation of
manufacturing •Marketing •Continuous/lo Petroleum-
providers • Decomposes oil ng term based oil
•Distribution
polluted water
•No energy cost to use
•Suppliers of •Fast Remediation
precursor •IP protection •Partner/other
•Recoverable
material distribution
•R&D capability •Customization channels
•Risk reduction
•Brand •Distributors
•Convenience/u
•Expertise sability •Dealers/Partners
•Marketing
•Sale of nanogrids™ © per square foot
•R&D costs
• First to market; premium revenues
•Manufacturing costs
•Licensing other IP
(c) copyright 2011

3. Demand Creation Hypothesis
Wise words from a market expert:
Marc Shaw’s (Ultratech) “Triangulation Theory” to capture
the customer’s attention
• Three Times
• Three Different Ways
Customer
Sales Call
Other realizations:
• Many Dealers/Distributors will “kiss you”
but they won’t necessarily commit to “marry you”

4. Demand Creation Budget
Activity Cost
Ads in magazines (e.g. safety + health magazine) $3,000
Attending 2 domestic trade shows (NSC expo, Clean Gulf) $5,000
Exhibitor Booths $4,000
New product releases (online, social media, webpage $3,000
creation, multimedia)
Seminars (in house and in a hotel) $30,000
Literature (brochures, posters) $2,000
Sales calls; telemarketing $3,000

5. Demand Creation Forecast
• Currently a Highly Fragmented market (few major players such as
SEACOR, GOLDER, and hundreds of small businesses)
• Big players :$$$M; small oil remediation companies: $$M revenue/yr;
Total market in $B.
• We will segment the petroleum-oil polluted water remediation market
(consisting of low tech products) by positioning our product as a Unique,
“Sophisticated”, High Tech, Nano, Green, Eco-friendly remediation solution
• We will educate potential customers about our niche market
• Use our partners’ contacts to lobby for our product
• Secure a significant piece of the market (10% within the first two years)

6. Demand Creation Facts/
Customer Education
• Problems that have garnered press:
– Surfactants
– Microbes
• Need for Green Remediation Solutions
• Use of Renewable Energy
"We need to come up with better solutions to capture oil on the surface of the
ocean and to minimize the harm it causes to marine life, coastal wetlands,
beaches, and to our livelihoods. It's a harm that can last for generations.”
-Wendy Schmidt
President of The Schmidt Family Foundation that works to advance the
development of clean energy and support the wiser use of natural resources
Sponsor of the Wendy Schmidt Oil Cleanup X CHALLENGE

7. Entry Barriers
• “Remediation companies that use conventional booms are
not going to give up their revenue stream from landfill
operations, at least not without a fight”
• “Oil recovery fee for contractors”
• Lobbyists fighting on behalf of certain contractors
• Costly, large scale pilots (X-challenge; Coast Guard)

8. Potential Partners
• Ultratech-Florida based oil remediation
business; re-seller of innovative products
• Spilltech-Boom seller;
Distributor of oil spill remediation products
• Advanced Environmental Solutions- dealer
with federal client base; lobbyist

9. Advisory Board (tentative)
• Retired EPA person
• Bruce Bauman (API)
• Remediation Consultant
• Coast Guard Liaison
• BP person