2. µ-LAM Tech.
Micro Laser Assisted Machining Technologies
The Benefits
Productivity
Quality
Tool Wear
Hybrid technology utilizing an optical transparent diamond cutting tool coupled
along with a laser source to machine hard & brittle materials.
Total Customers Met:
126
3. Micro Laser Assisted Machining Technologies LLC
µ-LAM Tech. Team
Dr. John Patten Dr. Deepak Ravindra Mr. Tom Gross
Principal Investigator Entrepreneurial Lead I-Corps Mentor
Dr. John Patten, Ph.D, P.E., CMfgE
Co-founder and Chief Scientific Officer of Micro-LAM Tech. LLC
> 25 years precision machining experience
Dr. Deepak Ravindra, Ph.D.
Co-founder and Chief Technical Officer of Micro-LAM Tech. LLC
Conducts R & D on the μ-LAM process for a wide range of ceramics,
semiconductors & metals
Mr. Tom Gross, MSME, MBA
> 25 years manufacturing startups & consulting
Serial Entrepreneur
Notes:
- Team collectively working together over 10 years
4. Business Model Canvas – Version 1
Key Partners Key Activities Value Proposition Customer Relationship Customer Segments
•R&D
• Optics Mfg. • Robust System Devlp. • ↑ Material Rem. Rate • On-site Training • Optics Industry
• Semiconductor Mfg. • Product Demo • Customer Survey • Semiconductor Ind.
• Diamond Turning • ↑ Product Quality • Courtesy Calls/Mails
• Awareness/Marketing • ↓ Tool Wear • Diamond Tooling
• Tooling Suppliers • www (find customers) • ↓ Fracture • Tech. Support • Fiber Optics
• Fiber Suppliers • IP Validation • Warranty • Laser Industry
• Tribology • Yearly Brochure • Advance Ceramics
• Foundations Key Resources Channels • Government Agen.
• Universities • Easily Adaptable • Academia
• Add-on Accessory • Company Website • Medical/Dental
• Novel Technology • Multiple Apps. • Trade Shows
• IP (Patents) • Multiple Configs. • Conferences
• Scientific Evidence • Publications
• Publications • ~1 yr payback • Demo Video/s
• Partners
Cost Structure • Personnel Revenue Streams
• Lab & Assemble Space • μ-LAM System Sales
• Equipment • Parts Sales
• Tools & Supplies • IP Licensing
• Marketing & Travel • Custom Process Development
• Gov. & Private Funding
5. BMC – Version 1: Value Proposition
Key Partners Key Activities Value Proposition Customer Relationship Customer Segments
•R&D
• Optics Mfg. • Robust System Devlp. • ↑ Material Removal • On-site Training • Optics Industry
• Semiconductor Mfg. • Product Demo • Customer Survey • Semiconductor Ind.
• Diamond Turning Rate • Courtesy Calls/Mails
• Awareness/Marketing • ↑ Product Quality • Diamond Tooling
• Tooling Suppliers • www (find customers) • ↓ Tool Wear • Tech. Support • Fiber Optics
• Fiber Suppliers • IP Validation • Warranty • Laser Industry
• Tribology • ↓ Fracture • Yearly Brochure • Advance Ceramics
• Foundations Key Resources Channels • Government Agen.
• Universities • Easily Adaptable • Academia
• Add-on Accessory • Company Website • Medical/Dental
• Novel Technology • Multiple Apps. • Trade Shows
• IP (Patents) • Multiple Configs. • Conferences
• Scientific Evidence • Publications
• Publications • Demo Video/s
• ~1 yr payback
• Partners
Cost Structure • Personnel Revenue Streams
• Lab & Assemble Space • μ-LAM System Sales
• Equipment • Parts Sales
• Tools & Supplies • IP Licensing
• Marketing & Travel • Custom Process Development
• Gov. & Private Funding
6. μ-LAM Demo
The Science
• If your actual product is too big or not portable, get a miniature replica
• Visual demo vital to get customer's attention
• Engineers were able to relate to demo better than images
• Non-technical people understood the technology better with demo
7. Current Market Size
(based on our customer segments)
Total Addressable Market (~ $90 B)
TAM ~ $90 bil. Semiconductor ($75B)
Adv. Ceramics ($10.5B)
Ceramic/Optics Mfg. ($4.5B)
SAM ~ $4.5 bil.
Served Addressable Market: (~ $4.5 B)
TM OEM machine tools for diamond
~$240 mil. turning, milling, drilling, etc.
Target Market (~ $240 M)
Fabrication and manufacturing (turning
~60%, drilling ~10%, milling ~10%, dicing ~10% &
scribing ~10%)
Current Strategy:
• Pursuing ‘Target Market’ to build well reputed brand name
• Develop new version of μ-LAM systems for milling, drilling and dicing/scribing
Future Strategy:
• To partner with OEM Machine tool company
• OEM to offer μ-LAM system to customers as an add-on accessory for new/existing
machines
8. Industry Model – Ecosystem Map
B
Channel Partner Customer Segment
A OEM Machine A Component
µ-LAM Tools Manufacturing
Product/ Name Materials/Part
Retailer Brand Processing
End User
9. Business Model Canvas – Version 4
Value Proposition
Key Partners Key Activities Customer Relationship Customer Segments
• Ability to make/mfg.
•R&D product faster
• Optics comp. Suppliers Robust System Devlp.
• • On-site Training • Optics Industry
• Reduce direct mfg.
• Semiconductor Mfg. • Product Demo • Customer Survey • Semiconductor Ind.
cost
• Diamond Turning • Awareness/Marketing • Improve Product • Courtesy Calls/Mails •Diamond Turn. Mch.
• Tooling Suppliers • www (find customers) Quality • Tech. Support • Machine tool OEM’s
• Fiber Suppliers • IP Validation • Warranty • Diamond Tooling
• Reduce Tool Cost
• Tribology • Yearly Brochure • Fiber Optics
• ↓ Fracture/ Cracks
• Foundations Key Resources Channels • Laser Industry
• ↓ ↓ µLAM Cost
• Universities • Easily Adaptable • Advance Ceramics
•Laser Manufacturers • Add-on Accessory • Company Website • Government Agen.
• Materials Comp. • Novel Technology • Conferences
• Multiple Flex Apps. • Academia ??
•National Lab Grp. ? • IP (Patents) ~10 • Publications
Multiple Configs. • Medical/Dental
Prov. Pat. App. • Demo Video/s
• New product opp. for • Drilling Inds.
• Scientific Evidence • * On-site demo
customers • Scribing & dicing
• Publications • Miniature Replica!
•Line of packages • Tribology
• Partners * Secondary
(varying $$)?
• ~ accommodate any •Trade Shows (future)
payback period
Cost Structure • Personnel Revenue Streams
• Lab & Assemble Space • μ-LAM System Sales/ Lease?? (bankers?)*
• Custom Development – Pre-customers • Parts Sales – Diamond Tooling
• Equipment • IP Licensing
• Tools & Supplies • Custom Process Development
• Marketing & Travel • Gov. & Private Funding
11. Testing at Industrial Partner Site
µ-LAM Setup on UMT - Lab
Team @ II-VI Inc. Micro-LAM & II-VI Team
Job Well Done !!!
µ-LAM Setup on DTM - Industry
This was a HUGE step from academia (lab) to industry
12. Hypothesis Testing: Value & Savings for Optics
Manufacturer
(1) Machining Time (Productivity)/ year:
Current Process
$/hr machining hrs/year $ machining cost/yr
$200 3 shifts (6000 hrs) $ 1, 200, 000
$600k (savings)
With μ-LAM
$/hr machining hrs/year $ machining cost/yr
$100 3 shifts (6000 hrs) $ 600, 000
Total Savings
$ 600, 000
Per Year
13. Business Model Canvas – Version 7
Value Proposition Customer Relationship
Key Partners Key Activities Customer Segments
•R&D •On-line/Soc. Media/Blog
• Optics comp. Suppliers Robust System Devlp. • Manufacture product
• •Integrated Mrkt.
faster •On-site Training
• Semiconductor Mfg. • Product Demo • Optics: lenses,
• Reduce mfg. cost • Customer Survey
• Diamond Turning • Awareness/Marketing • Improve product mirrors, windows
• Courtesy Calls/Mails
• Tooling Suppliers •IP Validation quality • Tech. Support •Semiconductor: Si &
• Fiber Suppliers •Get/Meet Customers • Reduce tooling cost • Warranty SiC machining
• Tribology • Testing @ their site • Yearly Brochure/Innov. •Advanced Ceramics:
• Foundations Key Resources Channels CVD- SiC parts
• Universities •Increased Process Apps. •Printing: roll-to-roll
•Laser Manufacturers •OEM Mach. Mfg.
• Materials Comp. • Novel Technology •Company Website
•National Lab Grp. • IP (Patents) ~10 • Conferences
Prov. Pat. App. • Publications
• Scientific Evidence • Demo Video/s
• Publications • * On-site demo
• Partners • Miniature Replica!
• Optics •Trade Shows (future)
• Semiconductor
Cost Structure • Personnel Revenue Streams
• Lab & Assemble Space • μ-LAM System Sales/ Lease?? (bankers?)*
• Getting Customers – Pre-customers • Parts Sales – Diamond Tooling
• Equipment • IP Licensing •Investors/AI’s
• Tools & Supplies • Custom Process Development •Partners
• Marketing & Travel • Gov. & Private Funding
17. Unique Experiences
Applied Materials (AMAT)
No appointment in March, called the security
Got in touch with the Director of Engineering
Had conference call with key people at AMAT
May 21st, “red-carpet” at AMAT
Will introduce us to their suppliers
Applied Ceramics
Could not get contact
Sales chat for big order to get a contact
Got contact and visited facility
Turned-out to be AMAT’s supplier
II-VI Incorporated
Tested at their site
Dedicated a team of 8 for us
Figured that faster is better!
To refine product for next round of testing in summer
II-VI to bring in key partners for official demo soon
18. Business Model Canvas: Current Version
Value Proposition Customer Relationship
Key Partners Key Activities Customer Segments
• R & D / Engineering
• Manufacture Product •Integrated Mrkt. Plan
Faster
•Process Development •After Sales Support
• Optical Comp. Supplier • Reduce MFG Cost •Educational Seminars • Optics: lenses,
Laser & Defense Optics •Mfg./Assembly • Functional Demo @ our mirrors & windows
• Improve Product site fabrication
•Diamond Tooling Quality
Suppliers Key Resources Channels •Semiconductor & PV
• Reduce Tooling Cost
. processing
•Lasers & Laser
Component Suppliers •IP (Patents) •Increase Capabilities for •OEM Mach. Mfg. •Advanced Ceramics
End-user manufacturing
•People – μ-LAM team
•Direct/Wholesale
•Trade Secrets •Roll Fabrication:
• After market re-man. gravure printing &
•University Support cereal making
• Tooling Mfg.
Cost Structure Revenue Streams
• Personnel • μ-LAM Equip. Sales
• Lab & Assembly Space • Parts Sales – Diamond Tooling, Beam Delivery, Lasers
• Customer Acquisition & Travel • IP Licensing
• Equipment, Tools & Supplies • Engineering Services
19. What’s next? (6-12 months)
• SBIR Phase-I starts July 1st, 2012
• MVP Development
• Joint Process Agreement with strategic channel partners
• Process development validation for customer segments
• Raise $ 1 mil. in capital
• Assemble & expand core team and boards
• SBIR Phase-II, 2013
20. µ-LAM Tech.
Micro Laser Assisted Machining Technologies
Video
http://www.youtube.com/watch?v=LmMLREQ-Jeo
Editor's Notes
Changed the terminologies within first 5 customer meetingsCustomers need to relate to VP VP described in business and production terms (not scientific)ROI varies for each customer depending on usage time, cost of parts manufactured, end product specifications, etc. Important VP: Increase capabilities to end user Important VP: Increase capabilities to end user
After talking to ~ 60 customers, noticeable pattern obtained to group our customer segmentsSegments were chosen based on currently available product and scientific understanding Initially confused between “Customer Segments” and “Distribution Channels” Ecosystem Map helps to identify “Customer Segments” & easiest points of entry
Was initially confused on defining the “Distribution Channel” Chosen channel that create awareness of μ-LAM system among existing customers, subsidiaries & partnersAdded after marker re-man to avoid having to sell directly and deal with all customers