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Purchasers, specifiers and manufacturers are now faced with the challenge of identifying which product labels to trust. The good news is that robust guidance on what makes a credible ecolabel already exists – it just needs to be used. In addition, the recent proposed changes to the Federal Trade Commission’s Guides for the Use of Environmental Marketing Claims provide further screens to help sort through the crowd.
This presentation will highlight key elements from the most widely cited “standards for standards,” explore how Green Seal conducts standard-setting and certification, and share a practitioner perspective on what the revised FTC Guides may mean for the use of environmental labels and logos.