1. Interviews: 97 Survey: 51
Jericho
We provide a mobile glucose management service for diabetics
a.k.a. Diabeats
Nathan Collingridge: ndcolling@gmail.com
Rohan Nagesh: ronagesh@gmail.com
Kevin Yien: yien.kevin@gmail.com
2. Team Members
Nathan Collingridge Rohan Nagesh Kevin Yien
M. Eng in EECS M. Eng in EECS M. Eng in IEOR
HP, Firmware Engineer Google, Associate PowerLEAP,
Technology Manager Product Manager
4. Storyline
we know learn
something get out! with us
listen,
we learned don’t lead oh you
something want that?
great, they want to
now what? help you
(focus) attack
we know we can
frustrations
nothing do that
35. Feedback
“That’s exactly what I asked for.”
“This sounds like a difficult task.”
“If a person is motivated, your tool will be useful.”
“I really like it, and look forward to using it.”
“I would actually look forward to the chance of putting
in my two cents.”
Flopped idea of using money as change agent. We had to enable diabetics to do something.
Define everything better and start testing it
Define everything better and start testing it
No enterprise
Use these to get quick, wide reach
Majority of users did Nothing. Several said they had a CMG that uploaded data to their computer (then Excel could take over). But the data usually just sat until the doctors. And for those that selected Logbook/Diary, most also selected Nothing (meaning they have given up or aren’t motivated). This hopefully means there is still room for us to come in.
With the new biz canvas: the pricking may be addressed by partnering When you feel you are on a journey/quest and we constantly show you results (or congratulate you for progress) it feels like you are accomplishing more and that your time is not being wasted. (i.e. Time flies when you are having fun). They may not be able to eat cake, but maybe we can get to a point of recommending recipes for tasty diabetic-friendly treats
Review Kunal Customer Discovery session - simple reminder to take night time insulin - manual input (excel) → usually doesn’t track - seeing a high reading and thinking “why the hell did that happen, I thought I did it right?” - providing feedback/recommendations – remove thinking process (avg. stdev, user sets target of HA1c, show potential adjustments i.e carb ratio from 12-10) - just remember to take my damn night time shot - LifeScore and objectives – some sort of feedback that shows immediate feedback of how they are doing, and if they want they can go further (to make changes)
Change Descriptions: Value Prop: From conversations with customers, “lifestyle improvement” get the reaction of “Great! How are you going to do that?” So this is our value prop broken down. Replaced “Real-time Communication” with “Shorter Feedback loop” as it reflects what we want to do better “ Improved compliance” refers to remembering to take medication and glucose levels. This would make doctors happier and our reminder system will enable this. Customer Relat: Changed from “Automated Customer Support” to “Dedicated Customer Support” because people have said they want someone to understand them personally, not just a generic autobot Key Partners: Reintroduced glucometer makers due to the fact that so many people are mentioning manual input as an issue. We would try and target glucometers with wifi/bluetooth capabilities. We could become the app that is compatible with all wireless syncing glucometers (making us hardware agnostic). Non-profits would be a great way to access diabetics that are seeking help. And thanks to Nathan, we have a great connection there.
It seems communities may be a value prop to our users instead of a relationship. Going back to the whole Yelp concept or learning from other diabetics. Acting as a “Channel to Doctor” may be of value to our users, but if the physicians don’t care about it, then it doesn’t serve them much value. Reference: Brittany – “I collected months of serious data, showed it to my doc, and he said ‘I don’t need to see that’”
Why do you need them? Deals? Why will they partner with you? Healthy branding What’s the cost of the partnership?
Marlene: Probably the most common questions we get are related to eating out. I like the idea of ratings and availability of nutrition facts at individual restaurants. ADA: Helping to educate and connect diabetic community.
Why do you need them? Crohnology provides a social framework we can build off of. Yelp provides taste ratings (large db). Why will they partner with you? Crohn: similar cause in helping people find out what works for them and sharing it Yelp: Niche enough market where we act as a compliment to their service and can drive traffic their still (branding) What’s the cost of the partnership? Crohn: using their tech/API/labor Yelp: increasing our queries/month quota
