6. The Hook Model
The Hook connects your solution to the user’s problem with enough
frequency to form a habit.
7. Vitamins Vs Painkillers.
● Painkiller products are the kind of products
that customers can tell you they need.
● Vitamins products are the kind of products
that nice to have.
8. Some of today products didn't start out as painkillers!!
9. The Trigger
A trigger is defined as an event that kicks off the
automatic urge to complete a habit.
“Triggers cue the user to take action ”
13. 1- Paid Triggers
“Advertising, search engine marketing, and other paid channels
are commonly used to get users’ attention and prompt them to
act.
14. ● Paid triggers can be effective but
costly ways to keep users coming
back. ”
● companies generally use paid triggers
to acquire new users and then
leverage other triggers to bring them
back.”
15. 2- Earned Triggers
“Earned triggers are free in that they cannot be
bought directly, but they often require investment
in the form of time spent on public and media
relations.”
16. 3- Relationship Triggers
“One person telling others about a product or service can be a highly
effective external trigger”
43. Pinterest
As more images load on the page, the
endless search for variable rewards of the
hunt continues.
44. 3- Rewards of the self
Leveling up, unlocking special powers, and
other game mechanics fulfill a player’s desire
for competency by showing progression and
completion.
47. The IKEA Effect
The tendency for people to place a disproportionately high value on
objects that they partially assembled themselves, such as furniture
from IKEA, regardless of the quality of the end product.
48. Storing Value
The stored value users put into the product increases the likelihood
they will use it again in the future and comes in a variety of forms.
49. Every time users of Spotify add a song to
their collection, they are strengthening ties
to the service.
54. Customer Pains Trigger Questions
Download a list of trigger questions to help you think of different
potential customer pains.
Customer Pains Trigger Questions (PDF)
Editor's Notes
Like in SEO when someone write article about you or giving you quality Backlinks.
“New habits are sparked by external triggers, but associations with internal triggers are what keeps users hooked.”