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PERSONAL LIBRARIES	<br />WEEK 3<br />VALUE PROPOSITIONS<br />
Value Proposition Hypotheses<br />Problem Statement: Researchers are eager to have a tool that will help manage, share and...
Experiments<br />Market Research<br />Interviewed 10 current users and non-users from biomedical, neuroscience, psychology...
Key Findings<br />Non-users are excited about the product and generally think it will save time and reduce frustration<br ...
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Value Proposition Hypotheses<br />Problem Statement: E245 personallibraries-week3

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Value Proposition HypothesesProblem Statement: Researchers are eager to have a tool that will help manage, share and reference their papersTechnology/Market: Customers enjoy the current product but cost is the prohibiting factor in purchasing a premium accountCompetition: We need to displace Endnote, which currently claims 90% of the market shareProduct: MVP will import, organize and cite papers

Published in: Education
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