Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
PERSONAL LIBRARIES <br />WEEK 3<br />VALUE PROPOSITIONS<br />
Value Proposition Hypotheses<br />Problem Statement: Researchers are eager to have a tool that will help manage, share and...
Experiments<br />Market Research<br />Interviewed 10 current users and non-users from biomedical, neuroscience, psychology...
Key Findings<br />Non-users are excited about the product and generally think it will save time and reduce frustration<br ...
Upcoming SlideShare
Loading in …5
×

E245 personallibraries-week3

17,423 views

Published on

Published in: Education
no profile picture user
  • If you are looking for customer-oriented academic and research paper writing service try ⇒⇒⇒ WRITE-MY-PAPER.net ⇐⇐⇐ liked them A LOTTT Really nice solutions for the last-day papers
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hello! I can recommend a site that has helped me. It's called ⇒ www.HelpWriting.net ⇐ They helped me for writing my quality research paper.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Check the source ⇒ www.HelpWriting.net ⇐ This site is really helped me out gave me relief from headaches. Good luck!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I pasted a website that might be helpful to you: ⇒ www.WritePaper.info ⇐ Good luck!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I think you need a perfect and 100% unique academic essays papers have a look once this site i hope you will get valuable papers, ⇒ www.WritePaper.info ⇐
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
Show More

E245 personallibraries-week3

  1. PERSONAL LIBRARIES <br />WEEK 3<br />VALUE PROPOSITIONS<br />
  2. Value Proposition Hypotheses<br />Problem Statement: Researchers are eager to have a tool that will help manage, share and reference their papers<br />Technology/Market: Customers enjoy the current product but cost is the prohibiting factor in purchasing a premium account<br />Competition: We need to displace Endnote, which currently claims 90% of the market share<br />Product: MVP will import, organize and cite papers<br />
  3. Experiments<br />Market Research<br />Interviewed 10 current users and non-users from biomedical, neuroscience, psychology & legal<br />Surveyed 200 existing users (~5% response rate)<br />Product Marketing<br />Demoed to paper management research group<br />Refined messaging pitch via media training workshop<br />Feedback meetings with BryanStolle & Konstantin Guericke<br />More info on our blog: http://factnote.com/c/e245<br />Includes interview notes (must have a user account to view)<br />
  4. Key Findings<br />Non-users are excited about the product and generally think it will save time and reduce frustration<br />Biggest user adoption hurdles are energy spent learning interface & loading past papers, not price<br />Tools/tips, interface usability needs to be reworked<br />Pre-populate works cited in user’s own publications <br />Critical mass – users ask labs to purchase for them, increase value of sharing & collaboration features<br />Customers find high value in tagging and organizing papers, rivaling that of inserting citations<br />Providing both makes our product more valuable than Endnote<br />MVP will import and organize papers in an intuitive interface<br />Pivot Opportunities: Customer Base, Personal Prestige, Material Citations<br />

×