This document summarizes a study on the competitive advantage of Aircel's pocket internet service. It finds that while awareness of Aircel and pocket internet is good due to advertising, knowledge of key details like price is still lacking among both end users and retailers. Most respondents were interested in trying the service but wanted to see others try it first. The document recommends improving local advertisement and ensuring retailers are informed on product features and pricing to increase uptake of Aircel's competitively priced pocket internet service.

1. COMPETITIVE ADVANTAGE OF POCKET INTERNET FUTURE OF THE ‘FUTURIST THINKING’ BY:- SAURABH TIWARI

2. Mobile on internet Great potential Web 2.0 era Rapid expansion in infrastructure Change in mindset of people

3. Limitations of mobile internet Small screen size Lack of windows Navigation Lack of Javascript and cookies Types of pages accessible Speed , Broken pages Compressed pages

4. ABOUT AIRCEL

5. New owners

7. Uniqueness of pocket internet Competitive price Unlimited usage On hidden cost or “definitions” Market penetrating attribute

8. Competitive advantage theory by Michael Porter Cost Leadership (low cost) Differentiation and Focus

9. How to be different? DEFINING THE MARKET (TARGETING)

10. How to be different? Product Positioning

11. How to be different? Channels to Market

13. Determination of sample size Precision level (D) =± 5 Confidence level (CL) =95% so z value( from z table) =1.96 Standard deviation (σ) =45 n = σ2*z2 D2 n = 452*1.962 = 311 52

14. WHICH IS MOST INEXPENSIVE INTERNET SERVICE PROVIDERS? Percentage wise Pi-chart of % wise result

17. DO YOU KNOW ABOUT THE 'AIRCEL POCKET INTERNET'?

23. the diffusion of innovation from E.M Rogers

25. THESE CAN BE FRIST HAND USERS OF PRODUCT.

26. LARGE NO. OF RESPONDENT SAID ‘LET OTHER TRY FRIST’.