THE POWER OF DISCREET,  HIGHLY TARGETED RADIO BRANDS IN COMMERCIAL RADIO
“ FUNNY, BUT SERIOUS” ARQIVA JUDGES 2008
COMMERCIAL RADIO  DIGITAL STATION OF THE YEAR 2007/2008
NEXT THING NOW
NICHE RADIO IS ALREADY  WELL BEYOND THE SPOT EXPOSURE CROSS PLATFORM - ON AIR, ON DAB, ONLINE, ON SKY OR FREEVIEW, ON MOBI...
CASE STUDY
CASE STUDY
THINKING BEYOND THE RAJAR BOOKS THINKING BEYOND WHAT YOU  PERSONALLY LISTEN TO THINKING BEYOND  YOUR PRECONCEPTIONS
CASE STUDY GOVERNMENT  ANTI-KNIFE CAMPAIGN
THE CULTURE OF CURIOSITY
 
 
NICHE CONSUMER RESEARCH ENABLES YOU TO DO THINGS BETTER LOOK AT THINGS DIFFERENTLY RESEARCH YOUR BRAND AND CAMPAIGN EFFECT...
NICHE AUDIENCES ARE VERY BRAND LOYAL HIGHLY INTERACTIVE HIGHLY ENGAGED HIGHLY RESPONSIVE HIGHLY SAVVY HIGHLY VOCAL
ONE SIZE NO LONGER FITS ALL CUSTOMISE!
INHERITED MODELS NO LONGER APPLY
INHERITED MODELS NO LONGER APPLY
INHERITED MODELS NO LONGER APPLY
OUTTAKES
THE END
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David Muniz, Gaydar Radio – “The Power Of Discrete, Highly Targeted Radio”

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- How brands can achieve great cut through by using a highly targeted station.

- Lots of video and audio examples of how Gaydar has not only changed peoples perceptions of what a highly targeted station can achieve, but also how brands that have good station synergy can realize positive sales and perceptions from the audience.

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David Muniz, Gaydar Radio – “The Power Of Discrete, Highly Targeted Radio”

  1. 2. THE POWER OF DISCREET, HIGHLY TARGETED RADIO BRANDS IN COMMERCIAL RADIO
  2. 3. “ FUNNY, BUT SERIOUS” ARQIVA JUDGES 2008
  3. 4. COMMERCIAL RADIO DIGITAL STATION OF THE YEAR 2007/2008
  4. 5. NEXT THING NOW
  5. 6. NICHE RADIO IS ALREADY WELL BEYOND THE SPOT EXPOSURE CROSS PLATFORM - ON AIR, ON DAB, ONLINE, ON SKY OR FREEVIEW, ON MOBILE, REAL ESTATE, LIVE EVENTS INNOVATIVE CONTENT - BRANDED CONTENT, AFP, PRODUCT PLACEMENT ONLINE
  6. 7. CASE STUDY
  7. 8. CASE STUDY
  8. 9. THINKING BEYOND THE RAJAR BOOKS THINKING BEYOND WHAT YOU PERSONALLY LISTEN TO THINKING BEYOND YOUR PRECONCEPTIONS
  9. 10. CASE STUDY GOVERNMENT ANTI-KNIFE CAMPAIGN
  10. 11. THE CULTURE OF CURIOSITY
  11. 14. NICHE CONSUMER RESEARCH ENABLES YOU TO DO THINGS BETTER LOOK AT THINGS DIFFERENTLY RESEARCH YOUR BRAND AND CAMPAIGN EFFECTIVENESS DIRECTLY
  12. 15. NICHE AUDIENCES ARE VERY BRAND LOYAL HIGHLY INTERACTIVE HIGHLY ENGAGED HIGHLY RESPONSIVE HIGHLY SAVVY HIGHLY VOCAL
  13. 16. ONE SIZE NO LONGER FITS ALL CUSTOMISE!
  14. 17. INHERITED MODELS NO LONGER APPLY
  15. 18. INHERITED MODELS NO LONGER APPLY
  16. 19. INHERITED MODELS NO LONGER APPLY
  17. 20. OUTTAKES
  18. 21. THE END

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