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AWS Summit Manila - Opening Keynote by Dr. Werner Vogels

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Opening Keynote – Dr. Werner Vogels, Chief Technology Officer, Amazon.com and Customers

Ron Hose, Chief Executive Officer and Founder at CoinsPH.com
Ernest Cu, Chief Executive Officer at Globe Telecom
Robert San Juan, Vice President for Corporate Information Management at Jollibee Foods Corporation
Alfred Lo, Head of Product Engineering at Voyager Innovation

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AWS Summit Manila - Opening Keynote by Dr. Werner Vogels

  1. 1. DR. WERNER VOGELS CHIEF TECHNOLOGY OFFICER AMAZON.COM WELCOME
  2. 2. @WERNERWELCOME
  3. 3. FROM 2010
  4. 4. AWS IN 2016: 1,000,000+ ACTIVE CUSTOMERS PER MONTH 64% YOY GROWTH
  5. 5. AWS IN 2016: 10X COMPUTE CAPACITY IN USE OF 14 OTHERS, COMBINED 1,000,000+ ACTIVE CUSTOMERS PER MONTH 64% YOY GROWTH
  6. 6. AWS IN 2016: RUN RATE 10X COMPUTE CAPACITY IN USE OF 14 OTHERS, COMBINED 1,000,000+ ACTIVE CUSTOMERS PER MONTH 64% YOY GROWTH $10B+
  7. 7. THE TECHNOLOGY PLATFORM OF CHOICE
  8. 8. LARGEST NUMBER OF START-UP CUSTOMERS
  9. 9. LARGEST NUMBER OF ENTERPRISE CUSTOMERS
  10. 10. LARGEST NUMBER OF PUBLIC SECTOR CUSTOMERS
  11. 11. BROADEST ECOSYSTEM OF SYSTEM INTEGRATORS
  12. 12. BROADEST ECOSYSTEM OF ISVS
  13. 13. INNOVATION ACROSS VIRTUALLY EVERY INDUSTRY 98% REDUCTION IN TIME FOR CLINICAL TRIALS MILLIONS OF CONCURRENT PLAYERS AT LAUNCH PETABYTES OF REALTIME DATA PER SEASON REPLAY BILLIONS OF TRADES INSTANTLY
  14. 14. PATTERNS FOR INNOVATION
  15. 15. 1: REMOVE CONSTRAINTS
  16. 16. UNBOUND CREATIVITY THROUGH TECHNOLOGY
  17. 17. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Ernest Cu, Globe Telecom President and CEO Building a Cloud-Powered Digital Nation
  18. 18. 47% 30%23% PHP 114Bn (USD 2.4Bn) Gross Service Revenues, 2015 53Mn Mobile Customers, 4Q 2015 4Mn Broadband Customers, 4Q 2015 29.1% 70.9% MDS RMS Investments in non-core telco products Strong partnerships with global players Prepaid RMS 8.2% 22.4% 25.3% 18.6% 25.5% Postpaid RMS 17.4% 25.8% 56.9% TMGlobe TNTSmart Sun #1 Prepaid Brand #1 in Mobile Data #1 Postpaid Brand Formidable telco backed by two strong industry players Passionate about innovation Market leader in Postpaid, Prepaid, and Mobile Data
  19. 19. Globe leverages the best cloud services available. Virtual servers Cloud storage Database-as-a-service Big data Cloud security Auto-scaling Load balancing Operations intelligence Direct Connect
  20. 20. Large AWS Footprint in the Philippines • 100+ applications with 1100+ instances running on AWS • 800 Terabyte total footprint • Direct connection to the AWS Data Center in Singapore at 10Gbps
  21. 21. AWS-Powered Customer and Partner Innovations Globe OMNIChannel Globe Iconic Store
  22. 22. Virtualized Infrastructure • Allows Globe to quickly create instances to support infrastructure, platform and applications. • Hybrid IT Strategy for more flexibility. • Most of our AWS footprint are in the lower level (IaaS). As our cloud strategy matures, we will explore higher levels of cloud computing to maximize its full potential. Infrastructure Platform Software
  23. 23. Software-Defined Network as our Next Bold Step SDN decouples services from the underlying physical infrastructure: • Evolution of network technologies, standards and services have made them complex, costly and inflexible. Moving IT and network physical infrastructure into SDN allows Globe to start simplifying. • SDN also enables completely new ways of building services, capabilities, and new business models, with better time-to-market and scaling.
  24. 24. Strengths of AWS • Large community of IT practitioners globally who support other users • Allows Globe to give more value to customers through consistent AWS price reductions • Enables Globe to optimize costs. USD 3M worth of savings for 2015 projects • Customer-centric approach. AWS is a partner, more than a vendor. • Imparted Globe best practices in Cloud computing, allowing us to establish our own Cloud Center of Excellence
  25. 25. All towards a Cloud-Powered Digital Nation
  26. 26. Thank You
  27. 27. Data Center Servers Networking Databases Storage EVERYTHING IS PROGRAMMABLE
  28. 28. You are no longer constrained to a location
  29. 29. You are no longer constrained to a location
  30. 30. UNBOUND CREATIVITY THROUGH TECHNOLOGY
  31. 31. INFRASTRUCTURE SERVICES PLATFORM SERVICES ENTERPRISE SERVICES SECURITY & COMPLIANCE MARKETPLACE PHYSICAL INFRASTRUCTURE COMPUTE STORAGE DATABASES NETWORKING MONITORING ANALYTICS APP SERVICES MOBILE SERVICES DEV & OPS IOT MIGRATION HYBRID VIRTUAL DESKTOPS CORPORATE EMAIL COLLABORATION IDENTITY ACCESS CONTROL KEY MANAGEMENT CONFIG COMPLIANCE AUDITING BUSINESS APPS BUSINESS INTELLIGENCE SECURITY DEVOPS TOOLS NETWORKING REGIONS AVAILABILITY ZONES EDGE POPS GLOBAL NETWORK GOVCLOUD
  32. 32. INFRASTRUCTURE SERVICES COMPUTE STORAGE DATABASES NETWORKING MONITORING PLATFORM SERVICES ANALYTICS APP SERVICES MOBILE SERVICES DEV & OPS IOT ENTERPRISE SERVICES MIGRATION HYBRID VIRTUAL DESKTOPS CORPORATE EMAIL COLLABORATION SECURITY & COMPLIANCE IDENTITY ACCESS CONTROL KEY MANAGEMENT CONFIG COMPLIANCE AUDITING MARKETPLACE BUSINESS APPS BUSINESS INTELLIGENCE SECURITY DEVOPS TOOLS NETWORKING PHYSICAL INFRASTRUCTURE REGIONS AVAILABILITY ZONES EDGE POPS GLOBAL NETWORK GOVCLOUD • GENERAL PURPOSE (M4) • COMPUTE OPTIMIZED (C4) • MEMORY OPTIMIZED (R3, X1) • GPU OPTIMIZED (G2) • STORAGE OPTIMIZED (D2) • IO OPTIMIZED (I2) • LOW COST, BURST-ABLE (T2) • DEDICATED INSTANCES
  33. 33. INFRASTRUCTURE SERVICES COMPUTE STORAGE DATABASES NETWORKING MONITORING PLATFORM SERVICES ANALYTICS APP SERVICES MOBILE SERVICES DEV & OPS IOT ENTERPRISE SERVICES MIGRATION HYBRID VIRTUAL DESKTOPS CORPORATE EMAIL COLLABORATION SECURITY & COMPLIANCE IDENTITY ACCESS CONTROL KEY MANAGEMENT CONFIG COMPLIANCE AUDITING MARKETPLACE BUSINESS APPS BUSINESS INTELLIGENCE SECURITY DEVOPS TOOLS NETWORKING PHYSICAL INFRASTRUCTURE REGIONS AVAILABILITY ZONES EDGE POPS GLOBAL NETWORK GOVCLOUD • MULTI-AZ REPLICATION • READ REPLICAS • LIKE FOR LIKE MIGRATION • CROSS-ENGINE MIGRATION AMAZON AURORA
  34. 34. INFRASTRUCTURE SERVICES PLATFORM SERVICES ENTERPRISE SERVICES SECURITY & COMPLIANCE MARKETPLACE PHYSICAL INFRASTRUCTURE COMPUTE STORAGE DATABASES NETWORKING MONITORING ANALYTICS APP SERVICES MOBILE SERVICES DEV & OPS IOT MIGRATION HYBRID VIRTUAL DESKTOPS CORPORATE EMAIL COLLABORATION IDENTITY ACCESS CONTROL KEY MANAGEMENT CONFIG COMPLIANCE AUDITING BUSINESS APPS BUSINESS INTELLIGENCE SECURITY DEVOPS TOOLS NETWORKING REGIONS AVAILABILITY ZONES EDGE POPS GLOBAL NETWORK GOVCLOUD
  35. 35. PLATFORM SERVICES ANALYTICS APP SERVICES MOBILE SERVICES DEV & OPS IOT ENTERPRISE SERVICES MIGRATION HYBRID VIRTUAL DESKTOPS CORPORATE EMAIL COLLABORATION INFRASTRUCTURE SERVICES COMPUTE STORAGE DATABASES NETWORKING MONITORING MARKETPLACE BUSINESS APPS BUSINESS INTELLIGENCE SECURITY DEVOPS TOOLS NETWORKING PHYSICAL INFRASTRUCTURE REGIONS AVAILABILITY ZONES EDGE POPS GLOBAL NETWORK GOVCLOUD SECURITY & COMPLIANCE IDENTITY ACCESS CONTROL KEY MANAGEMENT CONFIG COMPLIANCE AUDITING • IDENTITY POLICIES • LOCATION POLICIES • TIME-BASED POLICIES • INDIVIDUAL API CALLS • KEY ROTATION • TEMPORARY CREDENTIALS • POLICY SIMULATOR
  36. 36. INFRASTRUCTURE SERVICES PLATFORM SERVICES ENTERPRISE SERVICES SECURITY & COMPLIANCE MARKETPLACE PHYSICAL INFRASTRUCTURE COMPUTE STORAGE DATABASES NETWORKING MONITORING ANALYTICS APP SERVICES MOBILE SERVICES DEV & OPS IOT MIGRATION HYBRID VIRTUAL DESKTOPS CORPORATE EMAIL COLLABORATION IDENTITY ACCESS CONTROL KEY MANAGEMENT CONFIG COMPLIANCE AUDITING BUSINESS APPS BUSINESS INTELLIGENCE SECURITY DEVOPS TOOLS NETWORKING REGIONS AVAILABILITY ZONES EDGE POPS GLOBAL NETWORK GOVCLOUD
  37. 37. INFRASTRUCTURE SERVICES COMPUTE STORAGE DATABASES NETWORKING MONITORING PLATFORM SERVICES ANALYTICS APP SERVICES MOBILE SERVICES DEV & OPS IOT ENTERPRISE SERVICES MIGRATION HYBRID VIRTUAL DESKTOPS CORPORATE EMAIL COLLABORATION SECURITY & COMPLIANCE IDENTITY ACCESS CONTROL KEY MANAGEMENT CONFIG COMPLIANCE AUDITING MARKETPLACE BUSINESS APPS BUSINESS INTELLIGENCE SECURITY DEVOPS TOOLS NETWORKING PHYSICAL INFRASTRUCTURE REGIONS AVAILABILITY ZONES EDGE POPS GLOBAL NETWORK GOVCLOUD • OBJECT, ARCHIVE • FILESYSTEM & BLOCK STORE • GENERAL PURPOSE (SSD) • PROVISIONED IOPS (SSD) • MAGNETIC
  38. 38. SOLID STATE INNOVATION IN BLOCK STORAGE LATENCY-SENSITIVE, TRANSACTIONAL WORKLOADS CONSISTENT HIGH IOPS "BURST" MODEL
  39. 39. CAN WE INNOVATE WITH MAGNETIC MEDIA?
  40. 40. TWO NEW EBS VOLUME TYPES BUILT FOR THROUGHPUT THROUGHPUT OPTIMIZED HDD (ST1) UP TO 500MB/S $0.045 PER GB/MONTH COLD HDD (SC1) UP TO 250MB/S $0.025 PER GB/MONTH
  41. 41. THE INDUSTRY’S BEST PRICE/PERFORMANCE BLOCK STORAGE FOR BIG DATA WORKLOADS PROCESSING LOGS STREAMING DATA PROCESSING DATA ANALYTICS WITH MAP/REDUCE DATA WAREHOUSING LESS FREQUENTLY ACCESSED
  42. 42. MOBILE ENGAGEMENT PLATFORM SOCIAL COMMERCE SOLUTIONS PLATFORM FOR OPERATIONAL INTELLIGENCE SOCIAL GAMING CLOUD-DELIVERED, NEXT-GENERATION SECURITY SERVICES OPEN SOURCE, SCALABLE PLATFORM FOR APACHE KAFKA
  43. 43. INFRASTRUCTURE SERVICES PLATFORM SERVICES ENTERPRISE SERVICES SECURITY & COMPLIANCE MARKETPLACE PHYSICAL INFRASTRUCTURE COMPUTE STORAGE DATABASES NETWORKING MONITORING ANALYTICS APP SERVICES MOBILE SERVICES DEV & OPS IOT MIGRATION HYBRID VIRTUAL DESKTOPS CORPORATE EMAIL COLLABORATION IDENTITY ACCESS CONTROL KEY MANAGEMENT CONFIG COMPLIANCE AUDITING BUSINESS APPS BUSINESS INTELLIGENCE SECURITY DEVOPS TOOLS NETWORKING REGIONS AVAILABILITY ZONES EDGE POPS GLOBAL NETWORK GOVCLOUD
  44. 44. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Alfred Lo Head of Product Engineering, Voyager Innovations, Inc. May 5, 2016 Voyaging with AWS
  45. 45. Started Using AWS since Q1 2012 Elastic Load Balancing Amazon EC2 Amazon S3 Amazon RDS Amazon EBS
  46. 46. Old - Large upfront CAPEX - Fixed investment - Lengthy process - Expensive failure New - Minimal CAPEX / OPEX only - Pay as you use - Immediately available - Fail fast, Fail cheap
  47. 47. Amazon ElastiCache Auto Scaling Amazon DynamoDB Amazon SQS
  48. 48. AWS Direct Connect Amazon SWF AWS KMSAmazon ECS
  49. 49. AWS in Voyager Today Amazon CloudWatch Amazon EMR Amazon VPC AWS KMS Amazon ECS Amazon SNS AWS CloudFormation Elastic Load Balancing Amazon ElastiCache Amazon SQS AWS CloudTrail Amazon CloudFront Amazon EBS Amazon S3 AWS Config Amazon Route 53 Amazon DynamoDB Amazon RDS Auto Scaling AWS IAM Amazon EC2 Amazon SWF AWS Direct Connect Amazon Elasticsearch Service
  50. 50. Next Steps on AWS AWS Lambda Amazon Machine Learning Amazon QuickSight AWS Config Amazon Inspector Amazon EFS
  51. 51. Benefits of Using AWS Operational Efficiency Operational Accuracy Business Agility Infrastructure Scalability Compliance
  52. 52. MOVE FAST WITHOUT SACRIFICING CONTROL
  53. 53. ORMOVE FAST STAY SECURE
  54. 54. BROADEST SET OF ACCREDITATIONS & CERTIFICATIONS GLACIER VAULT LOCK & SEC RULE 17A-4(F) 27018
  55. 55. BROADEST SERVICES TO SECURE APPLICATIONS NETWORKING VIRTUAL PRIVATE CLOUD WEB APPLICATION FIREWALL
  56. 56. BROADEST SERVICES TO SECURE APPLICATIONS NETWORKING VIRTUAL PRIVATE CLOUD WEB APPLICATION FIREWALL IDENTITY IAM ACTIVE DIRECTORY INTEGRATION SAML FEDERATION
  57. 57. BROADEST SERVICES TO SECURE APPLICATIONS NETWORKING VIRTUAL PRIVATE CLOUD WEB APPLICATION FIREWALL ENCRYPTION KEY MANAGE- MENT SERVICE CLOUDHSM SERVER- SIDE ENCRYPTION ENCRYPTION SDK IDENTITY IAM ACTIVE DIRECTORY INTEGRATION SAML FEDERATION
  58. 58. BROADEST SERVICES TO SECURE APPLICATIONS COMPLIANCE CONFIGCLOUD TRAIL SERVICE CATALOG CONFIG RULES INSPECTOR NETWORKING VIRTUAL PRIVATE CLOUD WEB APPLICATION FIREWALL ENCRYPTION KEY MANAGE- MENT SERVICE CLOUDHSM SERVER- SIDE ENCRYPTION ENCRYPTION SDK IDENTITY IAM ACTIVE DIRECTORY INTEGRATION SAML FEDERATION
  59. 59. BROADEST SERVICES TO SECURE APPLICATIONS AMAZON INSPECTOR: NOW GENERALLY AVAILABLE COMPLIANCE CONFIGCLOUD TRAIL SERVICE CATALOG CONFIG RULES INSPECTOR NETWORKING VIRTUAL PRIVATE CLOUD WEB APPLICATION FIREWALL ENCRYPTION CLOUDHSM SERVER- SIDE ENCRYPTION ENCRYPTION SDK IDENTITY IAM ACTIVE DIRECTORY INTEGRATION SAML FEDERATION KEY MANAGE- MENT SERVICE
  60. 60. WHAT’S BEING ASSESSED? NETWORK, VMS, OS & APPLICATION CONFIGURATIONS DETECT & REMEDIATE SECURITY ISSUES EARLY & OFTEN WITH AMAZON INSPECTOR
  61. 61. WHAT’S BEING ASSESSED? NETWORK, VMS, OS & APPLICATION CONFIGURATIONS BUILT-IN CONTENT LIBRARY CHECK COMMON SECURITY STANDARDS & VULNERABILITIES DETECT & REMEDIATE SECURITY ISSUES EARLY & OFTEN WITH AMAZON INSPECTOR
  62. 62. WHAT’S BEING ASSESSED? NETWORK, VMS, OS & APPLICATION CONFIGURATIONS BUILT-IN CONTENT LIBRARY CHECK COMMON SECURITY STANDARDS & VULNERABILITIES DETAILED LISTS DETAILED DASHBOARD DETECT & REMEDIATE SECURITY ISSUES EARLY & OFTEN WITH AMAZON INSPECTOR
  63. 63. WHAT’S BEING ASSESSED? NETWORK, VMS, OS & APPLICATION CONFIGURATIONS BUILT-IN CONTENT LIBRARY CHECK COMMON SECURITY STANDARDS & VULNERABILITIES DETAILED LISTS DETAILED DASHBOARD FULL AUDIT TRAILS TRACK WHAT TESTS WERE PERFORMED WHEN AND THEIR RESULTS DETECT & REMEDIATE SECURITY ISSUES EARLY & OFTEN WITH AMAZON INSPECTOR
  64. 64. EARLY CUSTOMER AND PARTNER SUCCESS WITH AMAZON INSPECTOR
  65. 65. ORMOVE FAST STAY SECURE
  66. 66. ANDMOVE FAST STAY SECURE
  67. 67. AUTOMATE EVERYTHING
  68. 68. END TO END CONTINUOUS DELIVERY WITH ELASTIC BEANSTALK SPIN UP ENVIRONMENT QA ENVIRONMENT DEPLOY APP BUILD APP TEST APP QA APP
  69. 69. APP JAVA, .NET, PHP, NODE.JS, PYTHON, RUBY, GO CONTAINER DOCKER, MULTI- CONTAINER COMPONENTS OF APPS & ELASTIC BEANSTALK
  70. 70. APP JAVA, .NET, PHP, NODE.JS, PYTHON, RUBY, GO CONTAINER DOCKER, MULTI- CONTAINER AMI, APP SERVER, WEB SERVER PLATFORM COMPONENTS OF APPS & ELASTIC BEANSTALK
  71. 71. APP JAVA, .NET, PHP, NODE.JS, PYTHON, RUBY, GO INSTANCES AUTO- SCALING CONTAINER DOCKER, MULTI- CONTAINER LOAD BALANCING AMI, APP SERVER, WEB SERVER HEALTH CHECKS PLATFORM COMPONENTS OF APPS & ELASTIC BEANSTALK
  72. 72. PLATFORM UPDATES: A SHARED RESPONSIBILITY JAVA, .NET, PHP, NODE.JS, PYTHON, RUBY, GO INSTANCES AUTO- SCALING CONTAINER DOCKER, MULTI- CONTAINER LOAD BALANCING AMI, APP SERVER, WEB SERVER HEALTH CHECKS PLATFORMAPP
  73. 73. CAN WE REMOVE MORE OF THE MAINTENANCE BURDEN FOR WEB APPS?
  74. 74. PLATFORM UPDATES FOR ELASTIC BEANSTALK SAFELY AND AUTOMATICALLY KEEP YOUR WEB APP PLATFORM UP TO DATE
  75. 75. KEEP YOUR APPLICATION PLATFORM UP-TO-DATE, AUTOMATICALLY STAY IN CONTROL OF PLATFORM UPDATES SAFELY PERFORM UPDATES WHILE MAINTAINING AVAILABILITY MANAGED PLATFORM UPDATES FOR ELASTIC BEANSTALK
  76. 76. v2 REQUEST AUTO-SCALING GROUP LOAD BALANCER
  77. 77. v2 REQUEST AUTO-SCALING GROUP LOAD BALANCER AUTO-SCALING GROUP “BLUE” “GREEN”
  78. 78. v2 REQUEST AUTO-SCALING GROUP LOAD BALANCER AUTO-SCALING GROUP “BLUE” “GREEN”
  79. 79. v2 REQUEST AUTO-SCALING GROUP LOAD BALANCER AUTO-SCALING GROUP “BLUE” “GREEN”
  80. 80. REQUEST v2 AUTO-SCALING GROUP LOAD BALANCER AUTO-SCALING GROUP “BLUE” “GREEN”
  81. 81. REQUEST LOAD BALANCER AUTO-SCALING GROUP
  82. 82. SIMPLIFY, RELENTLESSLY
  83. 83. SIMPLICITY SCALABILITY LOW COST RELIABILITY LOW LATENCY AMAZON S3: SIMPLE BY NAME, SIMPLE BY NATURE
  84. 84. AMAZON S3 BUILDING BLOCKS FOR INTERNET-SCALE APPS
  85. 85. CAN WE APPLY THE SAME APPROACH TO ALL APPLICATION COMPONENT
  86. 86. AMAZON S3 BUILDING BLOCKS FOR INTERNET-SCALE APPS STORAGE AWS LAMBDA FUNCTIONS
  87. 87. SIMPLICITY SCALABILITY LOW COST RELIABILITY LOW LATENCY AWS LAMBDA: A SERVERLESS COMPUTE PLATFORM
  88. 88. AWS LAMBDA: INTERNET-SCALE COMPUTE PLATFORM DEPLOY YOUR CODE IN SECONDS SUB-SECOND METERING NO SERVERS TO PROCURE, PROVISION OR MANAGE
  89. 89. MOBILE CHAT APP AD DATA ANALYTICS AND ROUTING MOBILE APP ANALYTICS IMAGE CONTENT FILTERING REAL-TIME VIDEO AD BIDDING NEWS CONTENT PROCESSING GENE SEQUENCE SEARCH CLOUD TELEPHONY DATA PROCESSING WEB APPLICATIONS WEB APPLICATIONSTHREAT INTELLIGENCE AND ANALYTICS NEWS CONTENT PROCESSING GAME METRICS ANALYTICS SERVERLESS WEB APPLICATIONS
  90. 90. HTML IN S3 JAVASCRIPT COGNITO API GATEWAY DYNAMODB SEARCH RECOMMEND CREATE/UPDATE SERVERLESS WEB APPLICATIONS
  91. 91. NODE.JS WEB APP SERVER-SENT EVENT STREAMING RESPONSE QUER Y S 3 LAMBDA CASCADE FUNCTION N LAMBDA CASCADE FUNCTION 0 LAMBDA COUNTING FUNCTION 0 USER LAMBDA COUNTING FUNCTION 0 LAMBDA COUNTING FUNCTION 0 LAMBDA COUNTING FUNCTION 0 WEB UI CASCADE PROCESS SERVERLESS WEB APPLICATIONS
  92. 92. INTERNET OF THINGS
  93. 93. CLOUDWATCH EVENTS LIFECYCLE HOOKS CONFIG RULES SCHEDULED JOBS ECOSYSTEM CONNECTIVE TISSUE OF AWS ENVIRONMENTS
  94. 94. AMAZON S3 BUILDING BLOCKS FOR INTERNET-SCALE APPS STORAGE AWS LAMBDA FUNCTIONS AMAZON DYNAMODB DATA STORE
  95. 95. SIMPLICITY SCALABILITY LOW COST RELIABILITY LOW LATENCY AMAZON DYNAMODB: AN INTERNET SCALE DATA STORE
  96. 96. OVER 200 MILLION USERSOVER 4 BILLION ITEMS STORED MILLIONS OF ADS PER MONTH 130+ MILLION NEW USERS IN 1 YEAR 150+ MILLION MESSAGES PER MONTH STATCAST USES BURST SCALABILITY FOR MANY GAMES ON A SINGLE DAY OVER 5 BILLION ITEMS OVER 200 MILLION MESSAGES PROCESSED DAILY COGNITIVE TRAINING 5+ MILLION REGISTERED USERS WEARABLE AND IOT SOLUTIONS 170,000 CONCURRENT PLAYERS
  97. 97. APIS EMAIL MESSAGING NOTIFICATION MONITORING ENCRYPTION SERVICES NOT SERVERS: A BROAD SERVERLESS PLATFORM AMAZON S3 STORAGE AWS LAMBDA FUNCTIONS AMAZON DYNAMODB DATA STORE
  98. 98. 2: OBSERVE & ACT
  99. 99. DRIVEN BY DATA
  100. 100. CORE COMPONENTS FOR BIG DATA WORKLOADS DATA STORE OF RECORD S3 HIGH PERFORMANCE DATABASES RDS DYNAMODB ANALYTICS CLUSTERS HADOOP ON EMR SPARK ON EMR PREDICTIVE ANALYTICS MACHINE LEARNINGELASTICSEARCH SERVICE ELASTICSEARCH DATA WAREHOUSE REDSHIFT STREAMING DATA KINESIS STREAMS
  101. 101. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The future of money Ron Hose, ron@coins.ph @coinsph
  102. 102. Coins.ph - Background ● Founded in 2014 and operating from Manila, Philippines ● Leading mobile wallet providing financial services with a social element → there are more Facebook accounts than bank accounts! Our challenges as financial services provider: ❏ Data integrity and compliance ❏ Uptime and consistent performance ❏ Agility, speed and innovation
  103. 103. Why AWS? 99.98% Uptime ● As a fast-moving startup, we chose AWS for the breadth of services and quick time to market. ● Value of AWS Cloud in its responsiveness, reliability and security features ensuring the confidentiality of customer information AWS enables a micro-architecture built on top of fault tolerant services
  104. 104. Results ⇒ Coins.ph launched in 2 days by plugging into AWS, compared to months building out infrastructure ⇒ Cost savings of $15,000 per month. ⇒ Start-up cost savings of $50,000(e) ⇒ 99.98% uptime ⇒ Our team aggregates and analyses data on demand, pivots and tries different solutions for customers rapidly without committing resources
  105. 105. Next steps with AWS Amazon Redshift and Hadoop - Improving our marketing efforts by effectively creating new user clusters and spotting new trends - Processing historical data at several levels to identify and analyse key data characteristics: SQL queries, new algorithms ⇒ Loaded 48 million records in 8 minutes on Amazon Redshift
  106. 106. Thank you!
  107. 107. MOVING DATA TO THE CLOUD PERSISTENT CONNECTIVITY
  108. 108. SMALL & FREQUENT HUGE, LESS FREQUENT MEDIUM & OFTEN PERSISTENT CONNECTIVITY MOVING DATA TO THE CLOUD
  109. 109. SMALL & FREQUENT HUGE, LESS FREQUENT MEDIUM & OFTEN PERSISTENT CONNECTIVITY MOVING DATA TO THE CLOUD
  110. 110. KINESIS STREAMS BUILD CUSTOM APPLICATIONS TO COLLECT & ANALYZE STREAMING DATA REAL TIME STREAMING DATA WITH AMAZON KINESIS
  111. 111. KINESIS STREAMS BUILD CUSTOM APPLICATIONS TO COLLECT & ANALYZE STREAMING DATA KINESIS FIREHOSE EASILY LOAD STREAMING DATA INTO AWS REAL TIME STREAMING DATA WITH AMAZON KINESIS
  112. 112. KINESIS STREAMS BUILD CUSTOM APPLICATIONS TO COLLECT & ANALYZE STREAMING DATA KINESIS FIREHOSE EASILY LOAD STREAMING DATA INTO AWS ELASTICSEARCH INTEGRATION REAL TIME STREAMING DATA WITH AMAZON KINESIS
  113. 113. KINESIS ANALYTICS RUN STANDARD SQL QUERIES OVER STREAMING DATA KINESIS STREAMS BUILD CUSTOM APPLICATIONS TO COLLECT & ANALYZE STREAMING DATA REAL TIME STREAMING DATA WITH AMAZON KINESIS KINESIS FIREHOSE EASILY LOAD STREAMING DATA INTO AWS ELASTICSEARCH INTEGRATION
  114. 114. SMALL & FREQUENT HUGE, LESS FREQUENT MEDIUM & OFTEN PERSISTENT CONNECTIVITY MOVING DATA TO THE CLOUD
  115. 115. SNOWBALL PETABYTE SCALE DATA TRANSPORT SERVICE
  116. 116. LARGE CUSTOMER DATASET END-TO-END CUSTODY CUSTOMER DATASET LOADED
  117. 117. 10 SNOWBALLS CONNECTED TO YOUR DMZ = THE THROUGHPUT OF A 100G NETWORK CONNECTION
  118. 118. SNOWBALL MOMENTUM BUILDS 30 TIMES 500+ BILLION AROUND THE WORLD OBJECTS MOVED
  119. 119. SMALL & FREQUENT HUGE, LESS FREQUENT MEDIUM & OFTEN PERSISTENT CONNECTIVITY MOVING DATA TO THE CLOUD
  120. 120. SMALL & FREQUENT HUGE, LESS FREQUENT MEDIUM & OFTEN PERSISTENT CONNECTIVITY MOVING DATA TO THE CLOUD
  121. 121. LONG DISTANCE FROM AWS REGION LARGE SIZE OBJECTS LARGE NUMBER OF OBJECTS MOVING DATA TO THE CLOUD: LIMITED BY THE SPEED OF LIGHT
  122. 122. CAN WE USE THE AWS GLOBAL NETWORK TO SPEED UP DATA IN BOTH DIRECTIONS?
  123. 123. ACCELERATE TRANSFERS TO AMAZON S3 USING THE AWS EDGE NETWORK AMAZON S3 TRANSFER ACCELERATION
  124. 124. 300% FASTER FOR MOST USE CASES EVEN FASTER IN OTHERS NO COST UNLESS IT’S FASTER AMAZON S3 TRANSFER ACCELERATION
  125. 125. VIDEO COLLABORATION VIDEO ANALYSIS CINEMATIC VIRTUAL REALITY AMAZON S3 TRANSFER ACCELERATION RESULTS
  126. 126. SMALL & FREQUENT HUGE, LESS FREQUENT MEDIUM & OFTEN PERSISTENT CONNECTIVITY MOVING DATA TO THE CLOUD
  127. 127. CONNECT WITH CUSTOMERS WHEREVER THEY ARE
  128. 128. THE BEST MOBILE APPS RUN ON AWS
  129. 129. MOBILE DEVICE MOBILE BACKEND THE DUALITY OF DEVICES
  130. 130. S3DYNAMODB MOBILE ANALYT ICS MOBILE DEVICE MOBILE BACKEND RDS DATA AND CONTENT ANALYTICS THE DUALITY OF DEVICES
  131. 131. S3DYNAMODB MOBILE ANALYT ICS SNS NOTIFICATIONS MOBILE DEVICE MOBILE BACKEND RDS DATA AND CONTENT ANALYTICS THE DUALITY OF DEVICES
  132. 132. S3DYNAMODB MOBILE ANALYT ICS SNS AMAZON COGNIT O API GAT EW AY LAMBDA LAMBDA LAMBDA NOTIFICATIONS MOBILE DEVICE MOBILE BACKEND RDS DATA AND CONTENT ANALYTICS THE DUALITY OF DEVICES
  133. 133. S T O R E & S Y N C D A T A S A F E G U A R D A W S C R E D E N T I A L S G U E S T A C C E S S S O C I A L I D E N T I T Y & L O G I N AMAZON COGNITO: A HIDDEN GEM
  134. 134. Y O U R I D E N T I T Y P O O L S T O R E & S Y N C D A T A S A F E G U A R D A W S C R E D E N T I A L S G U E S T A C C E S S S O C I A L I D E N T I T Y & L O G I N AMAZON COGNITO: A HIDDEN GEM
  135. 135. EASY USER MANAGEMENT LAMBDA DRIVEN WORKFLOWS MULTI-FACTOR AUTHENTICATION EMAIL AND PHONE NUMBER VERIFICATION FULLY MANAGED IDENTITY POOLS WITH AMAZON COGNITO
  136. 136. CONNECT EVERY THING
  137. 137. SENSORS ACTUATORS
  138. 138. Extract value from device data Augment devices’ constrained onboard resources Augment devices’ constrained environments compute storage Big Data Shadow State Apps offline WHY CONNECT DEVICES TO THE CLOUD?
  139. 139. Run code in the cloud, and update it without deploying firmware updates Run code in the cloud, and take action in physical space through one or more devices Secure device data, even when the device operates in unsecured physical space. bidirectional policy WHY CONNECT DEVICES TO THE CLOUD?
  140. 140. Many SDKs & Tools Alternate Protocols Scalability Security & Management Integration with Cloud and Mobile Applications CONNECTING DEVICES TO CLOUD APPLICATIONS REQUIRES UNDIFFERENTIATED HEAVY LIFTING.
  141. 141. AWS IOT Securely connect one or one-billion devices to AWS, so they can interact with applications and other devices
  142. 142. AWS IOT DEVICE SDK Set of client libraries to connect, authenticate and exchange messages DEVICE GATEWAY Communicate with devices via MQTT and HTTP AUTHENTICATION AUTHORIZATION Secure with mutual authentication and encryption RULES ENGINE Transform messages based on rules and route to AWS Services AWS Services - - - - - 3P Services DEVICE SHADOW Persistent thing state during intermittent connections APPLICATIONS AWS IoT API DEVICE REGISTRY Identity and Management of your things
  143. 143. 3: EXPERIMENT, MEASURE, LEARN
  144. 144. Statcast Personal Finances Healthcare Digital Web E-commerce App Platform Digital Content Media Web SitesWeb CRM Digital Media Digital Services Education Analytics FROM EXPERIMENTS TO DIGITAL TRANSFORMATION
  145. 145. THE JOURNEY TO AWS IS A WELL TRODDEN PATH DEVELOPMENT & TEST ALL TOGETHER NEW APPLICATIONS DIGITAL ANALYTICS MOBILE DC MIGRATION MISSION CRITICAL APPS ALL IN 1 2 3 4
  146. 146. THE DESTINATION FOR MANY ENTERPRISES: ALL IN
  147. 147. HYBRID AS A STEPPING STONE Integrated networking Hybrid app deployments Integrated networking Hybrid app deployment Integrated DevOps Management Integrated DevOps Management Realtime data integration integrated resource management Integrated networking Integrated DevOps Management Integrated networking Data integration Hybrid app deployment Integrated networkingIntegrated networking Integrated security data integration Integrated Networking Automated and integrated back-ups
  148. 148. ON- PREMISES AWS BROAD SERVICES FOR HYBRID APPLICATIONS Single-Tenant Compute Bring Your Own Image/License Simultaneous, Self-Service Provisioning of Many VMs Integration with Existing Management Tools Massive Scale Import / Export Isolated Network Across Regions Fully Isolated Network Posture DNS-Based Global Load Balancing Network Forensic Tools Web Application Firewall Isolated Network within Region Private Connections from Your DC to AWS Network Performance Tiers Global Content Delivery Network Security Info & Event Management (SIEM) Integration Provider-Enabled Encryption Services Centralized Key Management Automated Security Assessment Rich, Role-Based Access Controls Hardware Security Module (HSM) Support Active Directory (AD) Integration / AD-aaS Track Resource Inventory and Changes Bulk Object Delete and Data Lifecycle Mgmt Policies Customer Ownership Of Data Many Scalable Database Engines Data Archival Simple Import of Massive Data Amounts Customer Control Over Data Locale Elastic File System Database Migration and Conversion Tools Gateway – Cached Volumes Create and Standardize on Best Practices Automate Operations Management Release Software Using Continuous Delivery Monitor Resources And Applications Centralize and Simplify Software Deployments Build, Publish and Manage APIs Managed Source Control Integration with Existing Management Tools Data Warehouse Integrated Compute Integrated Networking Integrated Security & Access Data Integration & Lifecycle Mgmt Resource and Deployment Mgmt
  149. 149. A STRATEGIC, PHASED MIGRATION 2014 2015 2016 E.G. INNOVATION LABS, MOBILE APP PILOTS, HACKATHONS E.G. ONLINE BANKING, STREAM DATA PROCESSING E.G. MOBILE BANKING APP EXPERIMENTATION DEVELOP & TEST PRODUCTION
  150. 150. TRAINING & CERTIFICATION FOUR KEY COMPONENTS OF MIGRATION
  151. 151. TRAINING & CERTIFICATION DATA MIGRATION FOUR KEY COMPONENTS OF MIGRATION
  152. 152. TRAINING & CERTIFICATION DATA MIGRATION DATABASE MIGRATION FOUR KEY COMPONENTS OF MIGRATION
  153. 153. AWS DATABASE MIGRATION SERVICE ON-PREMISES DATABASES
  154. 154. MIGRATE BETWEEN DATABASE ENGINES ENGINE A SCHEMA CONVERSION TOOL SCHEMA & DATA TRANSFORMATION DATABASE MIGRATION SERVICE CONVERT DATABASE FUNCTIONS Tables Partitons Sequences Views Stored Procedures Triggers Functions ENGINE B
  155. 155. AMAZON AURORA
  156. 156. TRAINING & CERTIFICATION DATA MIGRATION DATABASE MIGRATION APPLICATION MIGRATION FOUR KEY COMPONENTS OF MIGRATION
  157. 157. AWS APPLICATION DISCOVERY SERVICE AUTOMATE THE DISCOVERY OF DATA CENTER APPLICATIONS & THEIR DEPENDENCIES
  158. 158. SIMPLIFY APPLICATION DISCOVERY WITH AWS ADS AUTOMATICALLY DISCOVERY APP INVENTORY IDENTFIES APP & INFRASTRUCTURE DEPENDENCIES MEASURES PERFORMANCE BASELINE DATA ENCRYPTED WITH AMAZON KMS
  159. 159. GET HELP WITH MIGRATION FROM ISV AND SI PARTNERS
  160. 160. TRAINING & CERTIFICATION DATA MIGRATION DATABASE MIGRATION APPLICATION MIGRATION FOUR KEY COMPONENTS OF MIGRATION
  161. 161. REINVENT REPEAT
  162. 162. THANK YOU @WERNER
  163. 163. V “VMoney subscribes to Amazon’s standard cloud infrastructure service as it offers the robustness, reliability, stability, global redundancy, cost efficiency and most importantly, world-class security on which VMoney’s solutions are predicted, the standards of which no local data center can even attempt to match.” Ralph Santos President and CEO, VMoney

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