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Who Links the Learning Team
and the People We Serve? A
Preliminary Report of a CSTD
Study of the Job of the Learning
Consultant
                               Saul Carliner
                         Chantal Castonguay
                               Ofelia Ribeiro
                                  Hiba Sabri
                               Emily Sheepy
                             Chantal Saylor
                                 Andre Valle
Objectives
• Using research-validated information as a
  guide, differentiate a performance
  consultant from other jobs in workplace
  learning and performance.
• Using a research-validated job description
  as a guide, identify specific hiring and
  performance management strategies for
  working with or as a performance
  consultant.
• Using the job description and the CSTD
  Competency Model as guides, identify
  specific professional development
  strategies for aspiring performance
For a copy of the slides, visit
http://saulcarliner.wordpress.com.
Opening activity—part 1

Have you heard the term, performance
consultant?
Opening activity—part 2

1. Form small groups.
2. Briefly describe the job of a performance
   consultant.
   – In a sentence, what is the job?
   – What skills does this consultant perform?
   – What qualifications does this consultant
     bring, such as experience? Education?
     Technology?
Debriefing—part 1

In a sentence, what is the job of a
performance consultant?
Debriefing—part 2

What skills does this consultant perform?
Debriefing—part 3

What qualifications does this consultant
bring, such as experience? Education?
Technology?
Does the performance consultant
 fit into the CSTD Competency
              Model?
That’s what we studied.

• What competencies are sought in a
  performance consultant?
• How do these competencies align with the
  CSTD Competency Model?
Foundations

• Practical foundations: Competency
  frameworks
• Theoretical foundations:
  – Theorized as the central role of HPI and HPT
    in the work of training and development
    professionals
  – But the empirical evidence suggests
    otherwise.
Methodology

• Solicited job descriptions through CSTD.
• CSTD staff stripped out identifying
  information.
• Determined which ones really met the
  criteria.
• Coded by at least 2 people for key
  responsibilities and other characteristics.
• Analyzed findings.
Analysis

• General background

• Job responsibilities

• Qualifications
Awareness of the Role



Only 53 of 129 job descriptions submitted are
usable for this study.
Background: Job Title

Learning Consultant (strong pattern—28
mention the word ―learning‖ in the title‖)
About patterns:
Dominant (48 or more instances).         Weak (18-27 responses (33-49%)
Strong (28-47 responses (50% or more))   Interesting (10-17 responses) (20-
33%)

Within that group of job titles, Consultant
was most commonly used. Advisor is the
second most commonly used.
More Background on the Job
            Title
Learning Advisor (Client facing)         President
Learning Advisor                         Manager
Learning Advisor                         Business development manager
Learning Consultant                      Relationship Manager
Learning and Development - Specialist
Learning and Development Manager         Senior Advisor
Learning Consultant
Senior Learning Consultant               Account Manager
Senior Learning Partner
Learning Program Consultant
Learning Resource Consultant
Learning Services Coordinator
Learning Specialist
Preliminary conclusion: Job is actually called ―Learning Advisor‖ (strong
pattern) or some variation
Background: Reporting
          Relationship
Learning Manager of some sort (maybe an
HR manager) (only mentioned in 32 job
descriptions, but it may mean the job is in
more than 1 department)
Terms Used in Job Descriptions
Functions
Background: Focus

Primarily internal (weak pattern for solely
internal, interesting patern for both, only a
few are solely external—really consistent
with stats on the field
• External       8
• Internal 21
• Both      15
Overview of Job Responsibilities
Job Responsibilities: Interface
          with Client
Yes—strong pattern (30) primary job
responsibility; but in 9 cases, a secondary
responsibility).
Not a responsibility in 6.
Job Responsibilities: Develop
         Project Plan
Yes—strong pattern (45, no in just 6, not
sure in the rest).
Job Responsibilities: Project
         Management
Yes—strong pattern (mentioned in 45 job
descriptions).
Job Responsibilities: Personnel
         Management
No—strong pattern
 Not mentioned in 35 job descriptions.
 Interesting pattern—yes mentioned in 16
  job descriptions.
Job Responsibilities: Client
   Relationship Management
Yes—strong pattern (mentioned in 39 job
descriptions).
Job Responsibilities: Market the
Services of the Learning Group
Probably not.
 Not mentioned in 30 of the job
  descriptions (strong pattern).
 But is a responsibility in 18 of the job
  descriptions (lowest threshold for a weak
  pattern)
Job Responsibilities: Analyze
          Needs
Yes—strong pattern (mentioned in 41 job
descriptions).
Job Responsibilities: Design
          Programs
Yes—strong pattern (mentioned in 32 job
descriptions).
Job Responsibilities: Facilitate
           programs

Yes—strong pattern (mentioned in 31 job
descriptions)
Job Responsibilities: Assist with
             Transfer
No.
 Strong pattern: no or not mentioned in 39
  job descriptions.
 Yes is an interesting pattern (mentioned in
  17 job descriptions)
Job Responsibilities: Evaluate
            Programs
Yes—strong pattern (38 yes)
Job Requirements: Education
• Yes—strong pattern (41 yes)
• Degrees sought: Bachelor’s preferred but
  intensive post-high school study in adult
  ed is desired. Limited need for master’s
  degree.
Job Requirements: Previous
                Experience
Needed. Strong pattern (mentioned in 33
job descriptions).
Amount                                    Type

Amount varies from as low as 2 years to   Dominant pattern: Do not require
as many as 10+ years. Median is 5         company experience (dominant by its
years.                                    absence in the descriptions).
Not an entry-level job.                   5 job descriptions mention where the
                                          experience should be.
                                          Some employers are requesting industry
                                          experience in lieu of degrees. The most
                                          common type of experience is training
                                          experience. (Interesting pattern)
                                          Just a few wanted in-company
                                          experience.
Job Requirements: Technology

Requirement was weak pattern (only
mentioned in 25 job descriptions).
Job Requirements: Specific
Technology Experience Sought
 Primarily MS office. Within that family,
  Powerpoint is named most frequently.
 A few mentioned familiarity with
  educational technology, but not frequently
  enough to be an interesting pattern.
Job Requirements: Certification
Interesting pattern (mentioned in 11 job
descriptions).
  Credential        Mentions

  CTDP              1 mention

  ASTD              1 mention

  CHRP              1 mention

  PMP               1 mention

  General           HR, L&D certification.

  Others            Actually certificates: Adult Learning,
                    Train the Trainers, Instructor
                    Development
Job Requirements: Language

 Interesting pattern.
 Languages vary—but include French and
  Portuguese.
Job Requirements: Other

 Tact when dealing with clients.
 (Only mentioned in 1, but we thought
  worthy of a mention.)
Next steps for this project

 Conduct focus groups with individual
  contributors in the job and managers who
  oversee the responsibilities to:
  – Validate the emerging job description
  – Expand upon it
 Make final recommendations for the
  Competencies
Does this sound like the job we
        described earlier?
 If not, what differs?
 How do we bridge the gap?
What are the implications to the
 CSTD Competency Model?
Implications to the Competencies for
        Training and Development
               Professionals
Preliminary data suggests that these
competencies are not addressed by our
Competencies guide:
 Marketing of the training function
 Client relationship management
 Managing clients
 Project management

Question: Are these Training and Development
competencies or do they represent
competencies for other jobs?
What does this mean for setting
 expectations now of Learning
        Consultants?
What does this mean for setting
   expectations now of Learning
          Consultants?
 Revisit expectations regarding
  competencies with:
 Non-instructional interventions
 The ―businesses‖ of Training clients
 Marketing and promoting the Training
  function, especially high-end services
 Technology, especially enterprise learning
  technology but also e-learning technology
If you want to become a Learning
Consultant, what should you do?
Consider these suggestions for
      professional development through
           certification maintenance
Continuing Education       Self-directed Learning         Teaching and Presenting

 Workshop on project       Be mentored by an             Workshop to local CSTD chapter
  management                 experienced consultant         on linking instructional design to
 Workshop on strategic     Take a Massive Open            business needs
  planning                   Online Courses (MOOCs)        Guest lecture on careers in
 Self-study course on       on finance                     Training and Development at a
  statistics and applied    Organize a study group         local university
  research methods           on preparing business         Pre-conference workshop at the
 Workshop on                cases                          ISPI Conference on working with
  consulting skills         Evidence supporting the        clients
 Sessions on enterprise     learning project including    Session on performance
  systems and advanced       description and notes          consulting at the CSTD
  e-learning approaches                                     Conference
                                                           Workshop at the eLearning Guild
                                                            conference on selling e-learning to
                                                            skeptical clients
                                                           Guest lecture on needs
                                                            assessment to a class at the local
                                                            university
Consider these suggestions for
     professional development through
          certification maintenance
                                             Leadership, Professional and
Research and Publishing                      Volunteer Activities
   Publish an article in the Canadian          Serve on a CSTD committee in your
    Learning Journal about the area in           area of expertise
    which you plan to specialize.               Serve on a Chamber of Commerce
   Copy of article, table of contents, or       committee in your area of expertise
    any other material as evidence of           Serve as a consultant to a nonprofit
    published material.                          in your area of expertise
                                                Letter from the organization
                                                 acknowledging your participation
For a copy of the slides, visit
http://saulcarliner.wordpress.com.
Take-Aways

What insights about the job of the learning
 consultant will you take away from this
              presentation?

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Visuals -september-2012

  • 1. Who Links the Learning Team and the People We Serve? A Preliminary Report of a CSTD Study of the Job of the Learning Consultant Saul Carliner Chantal Castonguay Ofelia Ribeiro Hiba Sabri Emily Sheepy Chantal Saylor Andre Valle
  • 2. Objectives • Using research-validated information as a guide, differentiate a performance consultant from other jobs in workplace learning and performance. • Using a research-validated job description as a guide, identify specific hiring and performance management strategies for working with or as a performance consultant. • Using the job description and the CSTD Competency Model as guides, identify specific professional development strategies for aspiring performance
  • 3. For a copy of the slides, visit http://saulcarliner.wordpress.com.
  • 4. Opening activity—part 1 Have you heard the term, performance consultant?
  • 5. Opening activity—part 2 1. Form small groups. 2. Briefly describe the job of a performance consultant. – In a sentence, what is the job? – What skills does this consultant perform? – What qualifications does this consultant bring, such as experience? Education? Technology?
  • 6. Debriefing—part 1 In a sentence, what is the job of a performance consultant?
  • 7. Debriefing—part 2 What skills does this consultant perform?
  • 8. Debriefing—part 3 What qualifications does this consultant bring, such as experience? Education? Technology?
  • 9. Does the performance consultant fit into the CSTD Competency Model?
  • 10. That’s what we studied. • What competencies are sought in a performance consultant? • How do these competencies align with the CSTD Competency Model?
  • 11. Foundations • Practical foundations: Competency frameworks • Theoretical foundations: – Theorized as the central role of HPI and HPT in the work of training and development professionals – But the empirical evidence suggests otherwise.
  • 12. Methodology • Solicited job descriptions through CSTD. • CSTD staff stripped out identifying information. • Determined which ones really met the criteria. • Coded by at least 2 people for key responsibilities and other characteristics. • Analyzed findings.
  • 13. Analysis • General background • Job responsibilities • Qualifications
  • 14. Awareness of the Role Only 53 of 129 job descriptions submitted are usable for this study.
  • 15. Background: Job Title Learning Consultant (strong pattern—28 mention the word ―learning‖ in the title‖) About patterns: Dominant (48 or more instances). Weak (18-27 responses (33-49%) Strong (28-47 responses (50% or more)) Interesting (10-17 responses) (20- 33%) Within that group of job titles, Consultant was most commonly used. Advisor is the second most commonly used.
  • 16. More Background on the Job Title Learning Advisor (Client facing) President Learning Advisor Manager Learning Advisor Business development manager Learning Consultant Relationship Manager Learning and Development - Specialist Learning and Development Manager Senior Advisor Learning Consultant Senior Learning Consultant Account Manager Senior Learning Partner Learning Program Consultant Learning Resource Consultant Learning Services Coordinator Learning Specialist Preliminary conclusion: Job is actually called ―Learning Advisor‖ (strong pattern) or some variation
  • 17.
  • 18.
  • 19. Background: Reporting Relationship Learning Manager of some sort (maybe an HR manager) (only mentioned in 32 job descriptions, but it may mean the job is in more than 1 department)
  • 20. Terms Used in Job Descriptions
  • 22. Background: Focus Primarily internal (weak pattern for solely internal, interesting patern for both, only a few are solely external—really consistent with stats on the field • External 8 • Internal 21 • Both 15
  • 23. Overview of Job Responsibilities
  • 24. Job Responsibilities: Interface with Client Yes—strong pattern (30) primary job responsibility; but in 9 cases, a secondary responsibility). Not a responsibility in 6.
  • 25. Job Responsibilities: Develop Project Plan Yes—strong pattern (45, no in just 6, not sure in the rest).
  • 26. Job Responsibilities: Project Management Yes—strong pattern (mentioned in 45 job descriptions).
  • 27. Job Responsibilities: Personnel Management No—strong pattern  Not mentioned in 35 job descriptions.  Interesting pattern—yes mentioned in 16 job descriptions.
  • 28. Job Responsibilities: Client Relationship Management Yes—strong pattern (mentioned in 39 job descriptions).
  • 29. Job Responsibilities: Market the Services of the Learning Group Probably not.  Not mentioned in 30 of the job descriptions (strong pattern).  But is a responsibility in 18 of the job descriptions (lowest threshold for a weak pattern)
  • 30. Job Responsibilities: Analyze Needs Yes—strong pattern (mentioned in 41 job descriptions).
  • 31. Job Responsibilities: Design Programs Yes—strong pattern (mentioned in 32 job descriptions).
  • 32. Job Responsibilities: Facilitate programs Yes—strong pattern (mentioned in 31 job descriptions)
  • 33. Job Responsibilities: Assist with Transfer No.  Strong pattern: no or not mentioned in 39 job descriptions.  Yes is an interesting pattern (mentioned in 17 job descriptions)
  • 34. Job Responsibilities: Evaluate Programs Yes—strong pattern (38 yes)
  • 35. Job Requirements: Education • Yes—strong pattern (41 yes) • Degrees sought: Bachelor’s preferred but intensive post-high school study in adult ed is desired. Limited need for master’s degree.
  • 36. Job Requirements: Previous Experience Needed. Strong pattern (mentioned in 33 job descriptions). Amount Type Amount varies from as low as 2 years to Dominant pattern: Do not require as many as 10+ years. Median is 5 company experience (dominant by its years. absence in the descriptions). Not an entry-level job. 5 job descriptions mention where the experience should be. Some employers are requesting industry experience in lieu of degrees. The most common type of experience is training experience. (Interesting pattern) Just a few wanted in-company experience.
  • 37. Job Requirements: Technology Requirement was weak pattern (only mentioned in 25 job descriptions).
  • 38. Job Requirements: Specific Technology Experience Sought  Primarily MS office. Within that family, Powerpoint is named most frequently.  A few mentioned familiarity with educational technology, but not frequently enough to be an interesting pattern.
  • 39. Job Requirements: Certification Interesting pattern (mentioned in 11 job descriptions). Credential Mentions CTDP 1 mention ASTD 1 mention CHRP 1 mention PMP 1 mention General HR, L&D certification. Others Actually certificates: Adult Learning, Train the Trainers, Instructor Development
  • 40. Job Requirements: Language  Interesting pattern.  Languages vary—but include French and Portuguese.
  • 41. Job Requirements: Other  Tact when dealing with clients.  (Only mentioned in 1, but we thought worthy of a mention.)
  • 42. Next steps for this project  Conduct focus groups with individual contributors in the job and managers who oversee the responsibilities to: – Validate the emerging job description – Expand upon it  Make final recommendations for the Competencies
  • 43. Does this sound like the job we described earlier?  If not, what differs?  How do we bridge the gap?
  • 44. What are the implications to the CSTD Competency Model?
  • 45. Implications to the Competencies for Training and Development Professionals Preliminary data suggests that these competencies are not addressed by our Competencies guide:  Marketing of the training function  Client relationship management  Managing clients  Project management Question: Are these Training and Development competencies or do they represent competencies for other jobs?
  • 46. What does this mean for setting expectations now of Learning Consultants?
  • 47. What does this mean for setting expectations now of Learning Consultants?  Revisit expectations regarding competencies with:  Non-instructional interventions  The ―businesses‖ of Training clients  Marketing and promoting the Training function, especially high-end services  Technology, especially enterprise learning technology but also e-learning technology
  • 48. If you want to become a Learning Consultant, what should you do?
  • 49. Consider these suggestions for professional development through certification maintenance Continuing Education Self-directed Learning Teaching and Presenting  Workshop on project  Be mentored by an  Workshop to local CSTD chapter management experienced consultant on linking instructional design to  Workshop on strategic  Take a Massive Open business needs planning Online Courses (MOOCs)  Guest lecture on careers in  Self-study course on on finance Training and Development at a statistics and applied  Organize a study group local university research methods on preparing business  Pre-conference workshop at the  Workshop on cases ISPI Conference on working with consulting skills  Evidence supporting the clients  Sessions on enterprise learning project including  Session on performance systems and advanced description and notes consulting at the CSTD e-learning approaches Conference  Workshop at the eLearning Guild conference on selling e-learning to skeptical clients  Guest lecture on needs assessment to a class at the local university
  • 50. Consider these suggestions for professional development through certification maintenance Leadership, Professional and Research and Publishing Volunteer Activities  Publish an article in the Canadian  Serve on a CSTD committee in your Learning Journal about the area in area of expertise which you plan to specialize.  Serve on a Chamber of Commerce  Copy of article, table of contents, or committee in your area of expertise any other material as evidence of  Serve as a consultant to a nonprofit published material. in your area of expertise  Letter from the organization acknowledging your participation
  • 51. For a copy of the slides, visit http://saulcarliner.wordpress.com.
  • 52. Take-Aways What insights about the job of the learning consultant will you take away from this presentation?

Editor's Notes

  1. Saul
  2. Saul
  3. Saul
  4. Chantal C
  5. Chantal C
  6. Chantal C
  7. Saul
  8. Saul
  9. Saul
  10. Ofelia
  11. Ofelia—just name the categories—details will come later
  12. Chantal S.
  13. Hiba. – Define what we mean. The present the results. Indiicate specifically whether the pattern was dominant, strong, weak, or interesting.
  14. Hiba. – Define what we mean. The present the results. Indiicate specifically whether the pattern was dominant, strong, weak, or interesting.
  15. Hiba. – Define what we mean. The present the results. Indiicate specifically whether the pattern was dominant, strong, weak, or interesting.
  16. Hiba. – Define what we mean. The present the results. Indiicate specifically whether the pattern was dominant, strong, weak, or interesting.
  17. Hiba. – Define what we mean. The present the results. Indiicate specifically whether the pattern was dominant, strong, weak, or interesting.
  18. Hiba. – Define what we mean. The present the results. Indiicate specifically whether the pattern was dominant, strong, weak, or interesting.
  19. Andre. – Define what we mean. The present the results. Indiicate specifically whether the pattern was dominant, strong, weak, or interesting.
  20. Andre. – Define what we mean. The present the results. Indiicate specifically whether the pattern was dominant, strong, weak, or interesting.
  21. Andre. – Define what we mean. The present the results. Indiicate specifically whether the pattern was dominant, strong, weak, or interesting.
  22. Andre. – Define what we mean. The present the results. Indiicate specifically whether the pattern was dominant, strong, weak, or interesting.
  23. Andre. – Define what we mean. The present the results. Indiicate specifically whether the pattern was dominant, strong, weak, or interesting.
  24. Andre. – Define what we mean. The present the results. Indiicate specifically whether the pattern was dominant, strong, weak, or interesting.
  25. Andre. – Define what we mean. The present the results. Indiicate specifically whether the pattern was dominant, strong, weak, or interesting.
  26. Andre. – Define what we mean. The present the results. Indiicate specifically whether the pattern was dominant, strong, weak, or interesting.
  27. Andre. – Define what we mean. The present the results. Indiicate specifically whether the pattern was dominant, strong, weak, or interesting.
  28. Emily—weird coding
  29. Emily—weird coding
  30. Emily
  31. Emily
  32. Emily
  33. Saul
  34. Chantal C
  35. Saul
  36. Saul
  37. Saul
  38. Saul
  39. Saul
  40. Saul
  41. Saul