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As a result of the need to drive enrollments in live virtual programs and self-study courses, and a general need to make training visible, marketing should be central to the work of training and development professionals whether they work internally or externally. But is it? And if not, what should training professionals do to market their products and services? In this session, you’ll learn about resources available to you and discuss how you should market—including the print, online, and face-to-face approaches most commonly used in marketing, and the key marketing messages.