This document discusses the 7 Cs of effective communication: Completeness, Conciseness, Clarity, Correctness, Concreteness, Consideration, and Courtesy. It provides guidelines for each C, such as including all necessary information for completeness, using concise and relevant language to avoid being wordy, choosing precise words and constructing effective sentences and paragraphs for clarity, ensuring factual accuracy and correct language for correctness, using concrete expressions and specific details for concreteness, preparing messages with the receiver in mind for consideration, and showing politeness, respect and concern for others in communications to demonstrate courtesy.

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3. PARTICIPANT NAME
• SATYAM SIGNH(11SETME252)
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4. 7 Cs helps us in transmitting effective written or oral
messages……
They are :
1.Completeness
2.Conciseness
3.Clarity
4.Correctness
5.Concreteness
6.Consideration
7.Courtesy

5. Completeness
*Every communication must be complete and adequate.
*Incomplete messages keep the receiver guessing, create
misunderstanding and delay actions.
*Every person should, therefore, be provided with all the
required facts and figures.
*For example, when the factory supervisor instructs workers to
produce, he must specify the exact size, shape, quality and cost
of the product.

6. While striving for completeness, the following guidelines should be
followed :
•Provide all necessary information
•Answer all the questions asked
•Give something extra, when desirable

7. Conciseness
In business communications, you should be brief and be able to
say whatever you have to say in fewest possible words without
sacrificing the other qualities.
*A concise message is complete without being wordy.
Conciseness in business communications can be activated by
observing the following guidelines :
•Avoid wordy expressions.
•Include only relevant material
•Avoid unnecessary repetition
•Organize your message well

8. Clarity
*The message must be put in simple terms to ensure clarity.
*In order to ensure clarity in oral communication, we should use
accurate and familiar words with proper intonation, stresses and
pauses.
*Our language should consist of simple words and short
sentences.
*Thoughts should be clear and well organized.
The important considerations in attaining clarity are as follows :
•Choose precise, concrete and familiar simple words.
•Construct effective sentences and paragraphs

9. Correctness
*The term ‘correctness’ means right level of language and accuracy of facts,
figures and words.
* If the information is not correctly conveyed, the sender will lose credibility.
*Transmission of incorrect information to superiors will vitiate decision making
process.
*Transmission of incorrect information will spoil the public image of the firm.
*To convey correct messages, grammatical errors should also be avoided.
Thus you should be sure that you are transmitting correct facts in correct
language.
*If you have any doubt, you should immediately verify it.
If your message involves any legal matter, you should know the correct legal
position before you commit anything.

10. Concreteness
Concrete expressions create visual images that are easy to register.
Choose precise words to convey the correct message and support it by relevant
facts and figures.
Keep your message specific in order to make the receiver interpret as the
intended by the sender.
For sending the correct message, the following guidelines have to be kept in
mind :
•Use Concrete expressions
•Use specific facts and figures
•Put action in your verbs
•Use active voice, avoid passive voice
Facts lend credibility to our communication……

11. Consideration
*Consideration means preparing the message with the receiver in
your mind.
*The sender should think and look from the receiver’s angle.
Adopt a human approach and understand the emotions and
sentiments of the receiver.
*Understand and focus on the needs of the receiver.
*Focus on “you” instead of “I” and “we”
*Show the benefit of the audience or interest in the receiver.
*Show empathy . Ask how would you feel if you were to receive
this message.

12. Courtesy
*Courtesy stems from a sincere attitude.
*It is politeness that grows out of respect and concern for others.
Speak with force and assertiveness without being rude.
*Respect the other person by listening to him patiently.
The following guidelines will ensure courtesy:
•Thank promptly and generously for a favor.
•Apologize for a mistake.
•Express your regrets promptly and sincerely.
•Avoid irritating expressions.

13. Thanks for your kind attention….