Brief 2 page cv of Satvinder Sandhu - Educator& International Communications Practitioner, Strong Regional Experience & Expertise

1. SATVINDER SANDHU RESUME
Educator& International Communications Practitioner, Strong Regional Experience & Expertise
Nationality: Singaporean, quepasasat00@yahoo.com, Mobile +971 050 558 4424, UAE, Dubai
Educator Linked In Profile: http://ae.linkedin.com/in/educatorsatvinder
Practitioner LinkedIn Profile: http://ae.linkedin.com/in/practitionersatvinder
Articles & Media Interviews: http://www.blue-gill.com/Media.html
Personal Mantra: www.blue-gill.com/lotsoflove
CAREER OBJECTIVE To continue being an Inspired and Inspiring Educator and Practitioner who
makes a positive difference to the bottom line and people’s lives
INDUSTRY Education, 360 Communications, Public Relations and Marketing
EXPERTISE Education: Teacher, Trainer and Speaker
Practitioner: Communication Strategy, Planning and New Business Development
PERSONALITY Visionary, Team Player, Accountable, Award-Winner, Honest, Enthusiastic
EDUCATION • (Q2, 2011) Commencing Ph.D. programme
• (1998) Bachelor in Arts (Communication) , Monash University, Australia
• (1992) Diploma in Education from Nanyang Technological University, Singapore
EXPERIENCE
EDUCATION • 1994-6 - Graduated with a Diploma in Education Studies and taught for 2 years High School
Nutrition and English.
• 1996 till today - Speaker and Trainer in Asia and Middle East:
1. The 2nd Arab E-Tourism and E-Marketing Conference, El Gouna, Egypt, by IOETI
2. A-Z Workshops, Abu Securities Market, ‘Building and Enhancing Reputation through PR’
3. Women Entrepreneur Seminar, Singapore – by Overseas Union Bank
4. Ernst & Young, Facilitated 3 day seminar entitled ‘Working in Teams’
5. The Branding Forum by Marketing Magazine and JobStreet Singapore
6. Understanding Messaging and Brand, Dubai, UAE
PRACTITIONER • 1996 till today – Industry Practitioner – consulted for the following brands in Asia and Middle East:
IT (Autodesk, Brocade, Way Systems, Accellion); Finance, Infrastructure,
Real Estate (Abu Dhabi Investment House, Dubai Holding, Reem Investments, Abu Dhabi
Securities Exchange); Travel & Hospitality (Rotana, International Organization for the E-Tourism
Industry(IOETI); Healthcare (Imperial College of London Diabetes Centre); Luxury (Oomph
Jewellery); MICE (SIAL Asia, City Trans Asia); Public Sector (Singapore Economic Development
Board, Singapore International Foundation)
HIGHLIGHTS
1. Nominated Spirit of Entrepreneurship by former Prime Minister Singapore Mr. Goh Chok Tong. This award is given to
individuals who promote the spirit of entrepreneurship among the young.
2. Imperial College of London Diabetes Centre (ICLDC) – public health awareness campaign, Diabetes.Knowledge.Action'
in partnership with Emirates Foundation, awarded the ‘Best use of Public Relations' at the Gulf Marketing Review
Effectiveness in Marketing Awards (GEMAS) 2008. The campaign was launched with a royal visit to the Centre
(ICLDC) by HRH Prince Charles and HRH the Duchess of Cornwall (in February 2007).
3. Autodesk- Best Interactive Campaign Award
4. Led Rotana Group Award Submission to win ‘The Grand Rotana Resort and Spa, Sharm El Sheik win the Middle East
Resort Property of the Year at the DEPA Awards’
5. As a boutique agency, beat top agency Impact BBDO to win Brand and Creative work for US1.7Billion Salam Yiti,
Integrated Resort Development in Oman by Sama Dubai, part of Dubai Holding. The project created 2000 new jobs
for Omanis.
LANGUAGES English, Malay, Hindi, Punjabi
Kindly treat this resume as confidential Page 1 of 2

2. WORK EXPERIENCE - See Linked In Profile for details
Educator & Practitioner - Bluegill Communications 2011 to present (Dubai)
Education - Management and Consulting, Speaking & Training
Practitioner - Public Relations and Marketing Communication
Starting 2011, I am focused on teaching, training and consulting in my area of expertise.
Co-Founder & Business Director - Bluegill Communications (www.blue-gill.com) 2007 to 2010 (Dubai)
Services: Public Relations, Marketing Communication, Events
I lead and execute on business development and strategic communication work.
Flagship projects include:
 New Business, Strategy, Brand Development, launch of Salam Yiti (a Dubai Holding US1.7Billion real estate project)
 New Business, Strategy and Copy/Design Consulting for Rotana Group to win Middle East Property of the Year at
DEPA Awards
 Business and Brand Consulting for Catch Interactive (Online Digital Agency in Dubai Media City)
 New Business, Brand, PR, Events and Social Media for UAE launch of a jewellery brand ‘’Oomph’’.
Business Director - Euro RSCG Furness (www.eurorscg.com International Communications Network) 2004-2007 (Dubai)
Services: Public Relations, Marketing Communication, Events
Reporting to the CEO, I played the role of Business Development and 360 Communication planning. Within 12 months, grew the
team from 4 to 17.
Flagship accounts include:
 Abu Dhabi Securities Exchange (12-Month Reputation Leadership Audit & 360 Communication)
 Imperial College of London Diabetes Centre (GEMAS Award-Win: 360 Communication and Strategy)
 Abu Dhabi Investment House (100% Sold Out Regional Real Estate Project Launch of US86Million Bahrain Lagoon
Amwaj Island project and US160Million Beirut Gate, Lebanon)
 Reem Investments (Brand Development and 360 Communication for AED30Billion Najmat Abu Dhabi project on
Reem Island http://www.najmatabudhabi.com)
 Batelco (Bahrain Telecommunication Authority – Strategic Internal/External Communication)
Senior Consultant (Regional), Standfirst Communications, Singapore (Part of ECCO Worldwide) 2001-2004
Services: Public Relations, Marketing Communication, Events
Reporting to the CEO, I led Strategic Business Development and 360 Communication planning for the agency across Asia Pacific.
Flagship projects:
 Singapore’s first online learning portal for the Finance Industry called FinLION
 Singapore Economic Development Board & The Indus Entrepreneurs (Organized Global Entrepolis, World’s
Largest Entrepreneur Event Attracting 10,000 Forbes List Entrepreneurs)
 Autodesk (World’s Largest Software Design Company; Awarded Best Interactive Campaign by Institute of Public
Relations Singapore)
 Brocade Communications (led 7-City CEO Press Tours across Asia Pacific)
 Start-up Accellion (Brand Development and launch of Singapore’s most successful Internet Company)
Marketing Communications Specialist (Regional)
- Meeting Planners International, Part of PICO Worldwide (Singapore) 1996-2001
Services: Large Scale Exhibitions, Conferences, Sponsorship, Communication Planning
 I was part of the communication team that launched SIAL Asia (world’s largest food and beverage fair) attracting 600
exhibitors and 10,000 international and regional trade visitors.
- SIAL is part of CEP Exposium, Europe’s largest Meeting, Incentive, Conference and Exhibition (MICE) player.
Teacher
- Woodlands Secondary School, Singapore 1992-1994
 Taught GCE O Level Food and Nutrition securing an increase of 30% in pass rate year on year.
-End-
Kindly treat this resume as confidential Page 2 of 2