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MANAGERIAL IMPLICATIONS
OF PERCEPTION
R.Gnanaraj
Perception
Perception is a process by which
individuals organize and interpret
their sensory impressions in order
to give meaning to their
environment. However, what we
perceive can be substantially
different from objective reality.
For example, All employees in a firm may view
it as a great place to work—favorable working
conditions, interesting job assignments, good
pay, excellent benefits, understanding and
responsible management—but, as most of us
know, it’s very unusual to find such agreement.
Factors That Influence
Perception
 Factors in the perceiver
 Factors in the situation
 Factors in the target
Factors in the perceiver
 Attitudes
 Motives
 Interests
 Experience
 Expectations
Factors in the situation
 Time
 Work setting
 Social setting
Factors in the target
 Novelty
 Sounds
 Size
 Background
 Proximity
 Similarity
MANAGERIAL IMPLICATIONS OF
PERCEPTION
 Perception & Motivation
 Perception & Hiring
 Performance Appraisal
 Employee Effort
 Employee Loyalty
Perception & Motivation
Perception of the workplace
plays a major role in
motivation. Suppose an
employee is experiencing
money trouble, then she will
be sensitive to issues of
compensation
Perception & Hiring
Hiring new employees can be
affected by perception in many
ways. Contrast in the job
applicant can affect his or her
chances of getting the job
Performance Appraisal
The appraisal of a subordinate’s
performance is highly affected
by the accuracy of a
manager’s perceptions
Employee Effort
An individual’s future in an
organization is usually not
dependent on performance
alone. In many organizations,
the level of an employee’s
effort is given high importance
Employee Loyalty
Another important judgment
that managers make about
employees is whether or not
they are loyal to the
organization
THANK YOU

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Managerial Perception.pdf