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Which signal of value approach is not a cost driver? The quality of brochures and sales presentations Higher price Ongoing ad campaigns (which impact a products image and make it more widely known) More appealing or fancier packaging The luxuriousness and ambience of high-end retailers and sales sites frequented by customers Making buyers aware that a company (or its products) has prestigious customers Ad content that emphasizes a products standout attributes.

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Which signal of value approach is not a cost driver? The quality of brochures and sales presentations Higher price Ongoing ad campaigns (which impact a products image and make it more widely known) More appealing or fancier packaging The luxuriousness and ambience of high-end retailers and sales sites frequented by customers Making buyers aware that a company (or its products) has prestigious customers Ad content that emphasizes a products standout attributes

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  • 1. Which signal of value approach is not a cost driver? The quality of brochures and sales presentations Higher price Ongoing ad campaigns (which impact a products image and make it more widely known) More appealing or fancier packaging The luxuriousness and ambience of high-end retailers and sales sites frequented by customers Making buyers aware that a company (or its products) has prestigious customers Ad content that emphasizes a products standout attributes