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Bess Auer: Blogging 101 #FLBlogCon13

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Bess Auer's presentation slides from the Florida Blogger & Social Media Conference.

Published in: Technology, Business

Bess Auer: Blogging 101 #FLBlogCon13

  1. 1. Blogging 101 Bess Auer
  2. 2. Bess Auer
  3. 3. Bess Auer Educator, blogger, social media pro
  4. 4. Bess Auer Host of one of the largest blogger and social media conference in the southeast Educator, blogger, social media pro
  5. 5. Bess Auer Host of one of the largest blogger and social media conference in the southeast Educator, blogger, social media pro Founder of FloridaSwimNetwork.com
  6. 6. Bess Auer Host of one of the largest blogger and social media conference in the southeast Educator, blogger, social media pro Founder of FloridaSwimNetwork.com Teacher of Blogger Bootcamp
  7. 7. Bess Auer Host of one of the largest blogger and social media conference in the southeast Educator, blogger, social media pro Founder of FloridaSwimNetwork.com Teacher of Blogger Bootcamp Wife and mom
  8. 8. Web Log bLog
  9. 9. Web Log bLog 1997: Online diary
  10. 10. Web Log bLog 1997: Online diary 2013: 100 million websites today
  11. 11. No special coding language! Pick a template and go!
  12. 12. Header
  13. 13. Header Blog Posts
  14. 14. Header Blog Posts Navigation
  15. 15. Header Blog Posts Navigation Widgets
  16. 16. Header
  17. 17. Header Blog Posts
  18. 18. Header Blog Posts Navigation
  19. 19. Header Blog Posts Navigation Widgets
  20. 20. Header
  21. 21. Header Blog Posts
  22. 22. Header Blog Posts Navigation
  23. 23. Header Blog Posts Navigation Widgets
  24. 24. Header
  25. 25. Header Blog Posts
  26. 26. Header Blog Posts Navigation
  27. 27. Header Blog Posts Navigation Widgets
  28. 28. Header
  29. 29. Header Blog Posts
  30. 30. Header Blog Posts Navigation
  31. 31. Header Blog Posts Navigation WidgetsWidgets
  32. 32. How Do I Set Up a Blog?
  33. 33. Wordpress.com
  34. 34. Wordpress.com Blogger.com
  35. 35. Wordpress.com Blogger.com Tumblr.com
  36. 36. Wordpress.com Blogger.com Tumblr.com SquareSpace.com
  37. 37. Provide hosting
  38. 38. Provide hosting Provide templates
  39. 39. Provide hosting Provide templates Provide widgets
  40. 40. Provide hosting Provide templates Provide widgets Provide social media tie-ins
  41. 41. Service-hosted vs. Self-hosted
  42. 42. Service-hosted vs. Self-hosted Free Costs money
  43. 43. Service-hosted vs. Self-hosted Free Costs money Easy to do Requires know-how
  44. 44. Service-hosted vs. Self-hosted Free Costs money Easy to do Requires know-how Limited widgets Unlimited widgets
  45. 45. Service-hosted vs. Self-hosted Free Costs money Easy to do Requires know-how Limited widgets Unlimited widgets Temporary space You own the space
  46. 46. Service-hosted vs. Self-hosted Free Costs money Easy to do Requires know-how Limited widgets Unlimited widgets Temporary space You own the space Limited customizations Unlimited customizations
  47. 47. How Do I Do a Blog Post?
  48. 48. 5 ReasonsYou Should Blog!
  49. 49. 5 ReasonsYou Should Blog! Being a blogger is not as daunting a task as you might think.There are several reasons you should...
  50. 50. 5 ReasonsYou Should Blog! Being a blogger is not as daunting a task as you might think.There are several reasons you should...
  51. 51. blog,
  52. 52. blog, reasons to blog,
  53. 53. blog, reasons to blog, why blog,
  54. 54. blog, reasons to blog, why blog, how to blog,
  55. 55. 5 ReasonsYou Should Blog! Being a blogger is not as daunting a task as you might think.There are several reasons you should...
  56. 56. How Do I Create Widgets?
  57. 57. Just drag and drop!
  58. 58. What are Pages?
  59. 59. Important Pages to Consider:
  60. 60. Important Pages to Consider: About Page - AboutYou orYour Blog
  61. 61. Important Pages to Consider: About Page - AboutYou orYour Blog Contact Info
  62. 62. Important Pages to Consider: About Page - AboutYou orYour Blog Contact Info Disclosure policy
  63. 63. Important Pages to Consider: About Page - AboutYou orYour Blog Contact Info Disclosure policy PR Info
  64. 64. Comments
  65. 65. Askimet!
  66. 66. Tips & Reminders
  67. 67. Tips to Be Successful:
  68. 68. Tips to Be Successful: Get a graphic designer to design your header
  69. 69. Tips to Be Successful: Get a graphic designer to design your header Fine-tune your elevator pitch
  70. 70. Tips to Be Successful: Get a graphic designer to design your header Fine-tune your elevator pitch Readers should know what to expect
  71. 71. Tips to Be Successful: Get a graphic designer to design your header Fine-tune your elevator pitch Readers should know what to expect Repost across social media channels
  72. 72. Reminders:
  73. 73. Reminders: What you post is public.
  74. 74. Reminders: What you post is public. Double-check spelling and grammar.
  75. 75. Reminders: What you post is public. Double-check spelling and grammar. Beware posting photos and names of minors.
  76. 76. Reminders: What you post is public. Double-check spelling and grammar. Beware posting photos and names of minors. Focus on positive messages.
  77. 77. Reminders: What you post is public. Double-check spelling and grammar. Beware posting photos and names of minors. Focus on positive messages. Analyze what you post via the analytics.
  78. 78. More Info: @Bess_Auer bess@BessAuer.com

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