Essay On The History Of Microsoft

Essay on The History of Microsoft
The History of Microsoft
Historians categorize blocks of time with the discovery of certain raw materials that humans utilized. The Bronze Age and the Iron Age were two
periods in human history that proved through the discovery of artifacts that humans learned to harness these raw materials ingeniously. The Industrial
Revolution of the late nineteenth century brought the discoveries of the Bronze and Iron Ages to new heights, and the advent of the locomotive,
automobiles, cargo ships and airplanes were the most evident by–products of such raw materials. Use of these by–products from the earth's raw
materials dramatically changed the world of business and trade. With the subsequent invention of wire communications (i.e.,
tapping ... Show more content on Helpwriting.net ...
Despite the simplicity of the program, it spawned the creative genius in both young men to tackle more challenging programs in the years ahead.
Because the Mothers' Club was unable to afford continued use of computer time at $40 per hour, they decided to make it students' responsibility to
purchase their own computer time. Most students complied by getting jobs outside school. Gates and Allen became programmers in the summers for
compensation of computer time and $5000 in cash. In his 1995 book The Road
Ahead, Gates describes the mainframe computers of the early >70's as A. . . temperamental monsters that resided in climate–controlled cocoons . . .
connected by phone lines to clackety teletype terminals. . . .@ (11) He went on to explain that a personal home computer called the DPD–8 was
actually available from Digital Equipment Corporation. According to Gates it was A. . . an $18,000personal computer which occupied a rack two feet
square and six feet high and had about as much computing capacity as a wristwatch does today . . .
Despite its limitations, it inspired us to indulge in the dream that one day millions of individuals could possess their own computers.@ (11–12)
In the summer of 1973, Paul Allen, who knew more about computer hardware than
Bill Gates, shared an article with Gates buried on page 143 in Electronics
Magazine. The article described the invention of the 8008 micro–processor chip
by
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Nokia Microsoft Alliance
Nokia Microsoft alliance
LONDON – Feb. 11, 2011 – Nokia and Microsoft today announced plans to form a broad strategic partnership that would use their complementary
strengths and expertise to create a new global mobile ecosystem.
Nokia and Microsoft intend to jointly create market–leading mobile products and services designed to offer consumers, operators and developers
unrivalled choice and opportunity. As each company would focus on its core competencies, the partnership would create the opportunity for rapid time
to market execution. Additionally,Nokia and Microsoft plan to work together to integrate key assets and create completely new service offerings, while
extending established products and services to new markets.
Under the ... Show more content on Helpwriting.net ...
Apple enjoys image leadership, Android the intellectual leadership. Nokia's operating system erent dynamics and requirements.
Hence, one can see in retrospect, that Nokia underestimated new competitive threats and remained overly dependent for too long on its Symbian
middleware platform. It kept incrementally improving the Symbian platform but did not take measure of its limits. This left it unable to match the
seductiveness of the iPhone user interface, or the versatility of the see it as a contribution to improve Nokia's competitiveness.
(Doz & Kosonen, 2011)
Nokia said its new organization structure will have two units: Smart Devices and Mobile Phones.
. Nokia shipped 28.3 million smartphones in that period.
The deal gives Microsoft access to one of the world's largest mobile–phone distribution networks. Microsoft CEO Steve Ballmer said at a press
conference in London that companies are already working on making the first Nokia Windows phone.
Under the plan unveiled today, Nokia and Microsoft will combine assets and jointly develop and market mobile products. Nokia's Maps product will
become a core part of Microsoft's services, while Microsoft's development tools will create applications for Nokia Windows phones. a new marketing
chief, Jerri DeVard.
Nokia today said it will have two units: Smart Devices and Mobile Phones. It named Jo Harlow to head the Smart Devices unit, while the other will
be led by Mary

Microsoft Analysis
Business Analysis Part I
Daniel Wallace
Management 521
May 28, 2012
Business Analysis Part I
Microsoft is ranked 37 in the Fortune 500 list of companies (CNN, 2012). It is the world's largest software company (Turits & Wesman, 2012),
and is composed of five separate divisions: Windows, Business, Servers and Tools, Entertainment and Devices, and Online. Investors should look at
how a company meets the needs of its stakeholders and perform a strength, weakness, opportunity, and threat (SWOT) analysis. By looking at how
Microsoft meets the needs of its stakeholders, investors can determine if the company can sustain a positive image with everyone involved, both
internally and externally. Analyzing the strengths, weaknesses,... Show more content on Helpwriting.net ...
Microsoft analyzes these errors, and includes solutions in system updates that users can download. Finally, Microsoft's investors want a positive return
on any money put into Microsoft. Microsoft currently offers a $.20 dividend on its shares (Turits & Wesman, 2012). Investors can purchase
Microsoft issued bonds. Depending on the terms, these bonds offer returns ranging from 0.875% to 5.3% (Microsoft Investor Relations, 2012).
Microsoft offers investors detailed quarterly reports outlining all expenses and incomes.
SWOT Analysis
Strengths
A look at Microsoft's internal factors reveals several strengths and weaknesses. One of the greatest strengths Microsoft has is its name brand
recognition. Microsoft is the world's largest software developer with almost $70 billion in revenue for 2011 (Turits & Wesman, 2012). Most
consumers in the United States know or use Microsoft's PC OS, giving it 86% of the OS market share, compared to 5% for Linux and 9% for Mac
("OS Statistics", 2012). Microsoft's Entertainment and Devices division leads the gaming market with the X–box 360 holding 40% (Forbes, 2012) of
the market share for the current generation of consoles. Microsoft is continuing its development of its subscription services that include X–Box Live,
Windows Live, and Zune Music Pass. Most PC users are familiar with Microsoft's business tools, specifically MS Office.
Microsoft currently has over $59 billion in cash on hand (Turits &

Microsoft Unethical Case: Microsoft Corporation Ethical Case
MICROSOFT CORPORATION UNETHICAL CASES.
Microsoft Corporation is an American multinational technology company with its headquarters in Redmond, Washington. The company basically deals
in developing, manufacturing, licenses, supports and sells computer software, consumer electronics, and personal computers and services. Microsoft is
well known for its software products like Microsoft windows line of operating systems, Microsoft window suit and internet explorer web browser.
Research shows that Microsoft is the largest world's soft ware maker and one of the most variable companies in the whole world. The company was
founded by Bill Gates and Paul Allen in the year 1975, 4th of April with an aim of developing and selling basic interpreters. Microsoft Corporation
has based its mission on empowering every person and every organisation on the planet to achieve more. It has also set its strategy to achieve its
mission by building the best–in–class platforms and productivity services for a mobile–first cloud–first company. Microsoft aim or ambition is based
on reinvesting productivity and business processes, building the intelligent cloud platform and creating more personal ... Show more content on
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Some of Microsoft workers enjoy the best treatments, however other employees exist outside of these privileged class. The company has a policy
called `permatemp' employees. These are employees working for years with Microsoft but don't receive any employee benefits like medical benefits
and others. The company also uses forceful retention tactics where by employees that want to leave the company are sued in away to prevent
departure. Microsoft historically has been found of overworking employees. It provides nearly everything for its employees in a convenient place but
in return over work them to a point it can affect their health. Providing a conducive working environment is one of the basic ethical codes of every
company that Microsoft should have taken into

Microsoft
Company ––Microsoft
SM Assignment
9/6/2010
Kuldeep Singh – 930, Lalit Kumar Vimal – 931, Harsh Nigam – 924, Arpan Jain – 913 , Ashish Sharma – 915
Contents
Introduction1
Analysis of Microsoft Annual Report – 20098
Industry Analysis for Software Industry10
Internal Analysis12
Microsoft Corporate Governance:14
Bibliography........................................................................................................................................................17
Introduction
Overview
Microsoft Corporation is a public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and
supports a wide range of products and services predominantly related to computing through its various product divisions. Established on April 4, 1975
to develop ... Show more content on Helpwriting.net ...
Both Office and Windows became dominant in their respective areas. Novell, a Word competitor from 1984–1986, filed a lawsuit years later claiming
that Microsoft left part of its APIs undocumented in order to gain a competitive advantage.
Microsoft's Vision
"Our vision is to create innovative technology that is accessible to everyone and that adapts to each person's needs. Accessible technology eliminates

barriers for people with disabilities and it enables individuals to take full advantage of their capabilities."
–Bill Gates (Founder of Microsoft)
Microsoft's Mission
"To enable people and businesses throughout the world to realize their full potential"
Microsoft considers its mission statement a promise to its customers. Microsoft delivers on that promise by striving to create technology that is
accessible to everyone–regardless of age or ability. Microsoft leads the industry in accessibility innovation and in building products that are safer and
easier to use. Accessible technology is particularly helpful for individuals who experience visual difficulties, pain in the hands or arms, hearing loss,
or cognitive challenges. In USA, among adult computer users; one in four users has a vision difficulty, one in four has a dexterity difficulty and one in
five has a hearing difficulty.
Values: To fulfill the mission, a company requires a clearly defined set of values. Values that guide Microsoft's operations are:
пЃ¶Integrity and honesty
пЃ¶Passion for

Microsoft Weak Result. Background . Microsoft Is A Well
MICROSOFT WEAK RESULT
Background
Microsoft is a well known is a well–known multinational corporation that deals in computer technology. Microsoft was founded by one Bill Gates and
Paul Allen. The current Microsoft products that are the best selling in the market are the Microsoft Windows operating system,Microsoft office. We also
have Xbox, a line of entertainment of games and also music and video. There is also Bing, which is in the line of search engines.
For the past few months, Microsoft has continued to show or experience weak result despite efforts by its chief executive officer Satya Nadella to
make a series of changes. For instance, revenue reported for the January – March quarter of the year 2016 fell six percent to 20.5 ... Show more content
on Helpwriting.net ...
On the other hand, piracy is also witnessed in many countries that are developing. Also, we find that strong competitive rivalry creates market forces
that actually threaten the development of Microsoft as one of the largest firms in the market. For instance, other companies have now diversified their
production, and now they are also offering operating systems and other computer hardware products. Also, the rising popularity of freeware, limits and
potentially has an effect of reducing the company's business. Therefore Microsoft should carry out a thorough SWOT analysis in order to identify the
importance of product uniqueness and also product improvement.
Alternative Solutions
On piracy, Microsoft should create awareness on the impact of piracy and also urge users to respect copyrights. The public should be sensitized on
what should be considered as generally accepted social behavior, maybe this could help in decreasing piracy (Avi Goldfarb, 2015). Just like the same
way the changing of social norms have actually led to the reduction in littering and also smoking. Also, Microsoft Company should provide users some
legal means that can enable them access contents or products (Avi Goldfarb, 2015). Microsoft should also provide users the ability and know how on
how to identify legal methods of accessing their contents and products. Microsoft should also implement technical controls like digital rights
management, network management, product

Microsoft Xbox Essay
Microsoft targets numerous segments of the population of many countries through advertisements of its Xbox. Microsoft, one of the most successful
companies in the world, is using its innovations to take over the machine gaming market. Sony and Nintendo have been the gaming powerhouses for
many years now, but are now starting to become overshadowed by the success of Microsoft's Xbox. As long as gaming machines have been available,
teenage boys have been the targets of the companies. One new strategy that Microsoft is using is the targeting of all ages and both sexes of consumers.
While other companies continue to stay in the young kids and teenage market, Xbox is revolutionizing the target market of gaming systems. ... Show
more content on Helpwriting.net ...
This fact has really hurt the competitors. Microsoft has been smart with its advertisements. They have made many simple television, magazine, and
internet ads that have targeted all audiences. These advertisements do not use expensive celebrities, but they use what the segment for each game is
interested in. They also relate the advertisements for certain games to the television show, or the magazine the target segment watches or reads. For
example, on MTV, a station that is watched by a great number of teenage boys, an Xbox commercial came on emphasizing "hot" girls who are
featured in a game. This tells men of all ages, but primarily teenagers, that if you buy this Xbox game, not only can you have fun for days playing it,
but you can also see beautiful women while doing it. Another example is during an NFL football game, a commercial came on promoting a new
football game for the Xbox. Marketing strategies such as these are what Microsoft has used for years to become the top company that they are.
Relatively speaking, Microsoft uses many of the same strategies for its promotions as Sony and Nintendo.
Product positioning is the most difficult aspect of Microsoft's marketing strategy for the Xbox. Consumers know that Microsoft is a great company and
most computer owners have positive brand images of Microsoft. This really helps Microsoft get a jumpstart on their new product. But, the hard task
comes when Microsoft

Microsoft Corporation
Introduction
Microsoft Corporation is a multinational company based in Redmond Washington. The company manufactures computer products and offer computer
services. The company also licenses and supports various types of computer products and services. Microsoft Corporation was founded in 1975 by
Bill Gates and Paul Allen. The company is the largest software manufacturer globally in terms of revenue. It is also the most valuable organization in
the world. Bill Gates and Paul Allen founded the company to manufacture basic interpreters for Altair 8800 and sell them. The company was the leader
in the personal computer operating market in mid 1980s with MS DOS. The development of the Microsoft windows operating system gave the
organization a ... Show more content on Helpwriting.net ...
They claim that subjectivity is needed in order to study the meaning. Modernists argue that subjective understanding leads to bias which scientists focus
on eliminating. The post modernism perspective is different from the other two perspectives as it is not willing to establish the truth. Post modernists
do not make permanent ontological commitments and also epistemological commitment. Post modernists change from one philosophical position to
another as they do not have a philosophical stand. The modernism and symbolic interpretivism will be important in analyzing Microsoft Corporation.
The perspectives will be used to examine different variables such as culture, authority, structure/goals, roles, conflict, and ability to change (Hatch,
1997). An examination of the organization's external and internal environment was conducted by using the modern and symbolic interpretivism
perspective based on the current situations. In symbolic interpretivism, the research tries to understand how a company operates and what features of
the organizational structures help the company maintain its standards. Direct information was gathered about the organization by being involved in the
daily routine of the corporation. This provided information about lived concepts, intentions and meaning (Hatch, 1997).
Analysis of Microsoft Corporation Hatch (2006) has identified different variables that can be used to determine the organizational effectiveness. The
variables include

Microsoft Vs. Microsoft : A Comparison Between Microsoft...
Martin Nichols
McSweeney, Kristina
ENGL 1013
11/07/2017
Microsoft and Apple Microsoft and Apple are two well–known technology corporations, with billions of dollars of earnings between them." The most
important thing about a technology is how it changes people". JARON LANIER, You Are Not a Gadget: A Manifesto.Microsoft and Apple
revolutionized how people view computers. Before these company's existed computers did not even have screens, only complex outputs on long
sheets of paper. Computers that are used today would not exist if it were not for these two corporations. Microsoft and Apple are two very large
business with many similar technologies, but have very different upbringings and overall view of technology
Microsoft was founded on April 4, 1975 by Bill Gates and Paul Allen. The company was strictly based on microprocessors (a circuit used in
computing) and software at the time. As their new "MS–DOS" OS (Operating System) gained popularity with several technology companies such as
IBM, Gates and Allen moved their focus to new OS's. 1985 was the start of the OS we all know and love, Windows. Windows was the first main
stream OS to have a GUI (Graphical User Interface) that was easy to use with no prior knowledge of command line. After Microsoft sales skyrocketed
they went on to create new products used every day by millions of people. These products vary from the Xbox to Bing with hundreds of products
in–between. Apple (Microsoft's most famous competitor) was

Microsoft Business Strategy
Microsoft Project
Summer 2006
BUS 597A
INTRODUCTION
In 1975, Bill Gates and Paul Allen created a company called Microsoft. More than thirty years later, Microsoft is a leader in the field of computer
programming. Gates and Allen both had big plans for their company and came up with different ways of managing people and products
in order to create possibly the most effective and versatile workforce of any corporation in existence. To studyMicrosoft's way of doing business is to
look at the company from many angles, from a managerial and organizational standpoint to its process of developing products and services for its
customers and its competitive environment. The purpose of this paper is to analyze Microsoft from a strategic fit ... Show more content on
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Microsoft's core competency is software development, which has led to the creation of massive sales of software applications. Microsoft has a
competitive edge because of the control it exerts in the operating systems segment of the industry. When the company established the intent to make
Windows, the standard operating system of the future, it sets its resources into motion. In a way, Microsoft forces other software manufacturers to
use Windows as a platform for its software application. The result was major competitive advantage for Microsoft as other software manufacturers
were preoccupied converting to Windows platform. Microsoft's dramatic growth and profitability has enabled to invest a large amount of cash flow
into its core products as well as core competencies, which has led to economies of scale and scope. Microsoft has been able to develop core
competencies resulting from collective learning in the organization, which can come from coordination of diverse production skills or the integration
of multiple streams of technologies.
Reputation resources include software products that have high brand recall and recognition, generic corporate and consumer acceptance (Word, Excel,
PowerPoint, Access), and numerous powerful features that are in use worldwide, which promote standardization and competitive advantage through
their ease of integration and cost–effectiveness. Microsoft's intellectual resources include copyrights, trademarks,

Microsoft Monopoly
A monopoly is the exclusive possession or control of the supply or the trade of a commodity or a service. An example of a monopoly is when the
U.S markets were more monopolistic than there utilities. Another example of a monopoly is when the US took Bill gates to court. The reason why
Bill Gates was taken to court by the United States is because Novell has sued the company of Microsoft in the year of 2004. Also the charge was that the
company has violated one of the U.S. antitrust laws.
The merger that brought about the charges is that there was a big battle the two processing softwares of Microsoft and WordPerfect. The battle
between the two was about Novell complaining the Microsoft has done nothing but abuse its monopoly of PC. It abused its power by adding
browsing functions into windows 95. Novell has also said that the company has engaged into some strange activities. One example is Microsoft has
been integrating its own products like its own browser technologies into an operating system in an exclusionary manner. The appeal of the trial was
that Gates has made the claim that WordPerfect was excluded because he said that it was the reason the windows 95 crashed in the first place. This
appeal was by gates. ... Show more content on Helpwriting.net ...
The settlement to this trial is that Microsoft had to share their application interfaces with all of the third–party companies. The settlement also means
that Microsoft also have to share it three people who have all of the access to microsoft including all of their records, systems, and source code. This
part of the settlement happened in the year of 2001 on November 2nd. Their obligations for this settlement expired on November 12th in the year of
2007. They did agree on a two year overtime for their last and final judgement. The final judgement was dealing with the communications protocol

Microsoft
Updating your HP Windows 8 PC to Windows 8.1 Note: Not all Windows 8.1 features may be available when updating to Windows 8.1 from
Windows 8 PCs. Your system may require additional hardware, drivers, software, firmware, and/or a BIOS update. Upgrading between versions, e.g.
from Windows 8 (non Pro) to Windows 8.1 Pro and Media Center will incur additional fees. For complete update details, see www.windows.com
/everywhere for details. Before updating your PC to Windows 8.1, HP recommends that you do a few things first. Recommended app / driver updates
and actions i. Warning: HP advises that you should back up all important data (such as, but not limited to, files, photos, videos, documents, applications,
email etc.) before you begin any... Show more content on Helpwriting.net ...
From the Windows 8.1 product page, select Download. The download and installation of Windows 8.1 may take 1–2 hours, but you can continue using
your PC while downloading. ii. If asked to take any actions, follow the onscreen instructions iii. When prompted to reboot your PC, select the "Restart
now" button or wait for Windows to automatically restart iv. After Windows restarts, follow any onscreen instructions then sign
–in to Windows 8.1
Welcome to Windows 8.1. Click here to learn more. After updating your PC to Windows 8.1, HP recommends that you take a few actions.
Recommended app / driver updates and actions i. Even though you have already updated your drivers, you may need to reinstall some drivers
again as some Windows 8 drivers may not migrate automatically to Windows 8.1. To ensure you have the best drivers for your HP PC, go to the
HP Customer Care Web site (http://www.hp.com/support), and to "Drivers & Downloads", by entering your computer model. Download and save
the Windows 8.1 hardware drivers and install the Windows 8.1 hardware drivers and software package files to your hard drive. You can follow the
steps in the "Download software and drivers" from HP section of the HP support document "Obtaining Software and

Microsoft Analysis : Microsoft Office Suite
Microsoft Corporation is one of the most well–known technological companies in the world. This massive company offers many services and products
available to different kinds of customers around the world. One of the most popular products Microsoft offers is Microsoft Office Suite. The main
applications of Microsoft Office are Word, Excel, Access, Publisher, PowerPoint, Outlook, and OneNote. Microsoft Word allows users to compose and
edit documents. Excel allows users to organize data in spreadsheets. Access gives users the ability create and manage simple and sophisticated
databases.
Publisher helps users create and design materials used in marketing. PowerPoint allows users to create presentations in an exciting way. Microsoft
Outlook is ... Show more content on Helpwriting.net ...
This web browser has been widely replaced by Microsoft Edge. Microsoft Edge is also a web browser but this browser gives users a more
personalized experience with the help of voice control and personalized searches. Both of these products are used by businesses and individuals of
all economic backgrounds. Microsoft Windows is a group of graphical operating systems that control the hardware and software found on certain
devices. The different operating systems that Windows encompass, shape the way computers work and look. There have many different versions of
Windows since its initial release and each version has only gotten more powerful and better. Windows can be found on many computers, tablets, and
smartphones. This product like most of Microsoft's products is marketed towards business and personal use. An additional product of Microsoft's is
Windows Phone is a cluster of cell phones that run using Microsoft Windows software. Their cell phones are primarily targeted at consumers and not
for use in the professional setting. The smartphones that Microsoft make are not popular due to its design, and proneness to glitches and bugs.
Because of the glitches and design Microsoft holds less than 2% of the smartphone market share. It is widely suggested the Microsoft's phone line will
continue to fail. Xbox is Microsoft's video gaming brand. This brand includes three different consoles including Xbox, Xbox 360, and Xbox One.
When purchasing an Xbox,

Analysis of Microsoft Essay
Table of Contents
Executive Summary2
Company Background2
Company Research3
Value Chain Analysis3
Customer Profile4
Competitors4
External Analysis5
Internal Analysis7
Financials8
Situation Analysis8
Alternatives9
Recommendation11
Implementation11
Contingency12
Bibliography14
Appendix15
Executive Summary
Microsoft has been a leader in the software industry for many years. As the technology industry has changed, so has the type of devices. This change
has created a market with a focus on mobile devices and access to data through the cloud. Microsoft has made headway into this mobile driven market,
however, they face competition from Apple, Google, and other tech giants. Microsoft must find a way to stay ... Show more content on Helpwriting.net
...
They are split up into two main units: Consumer and Devices and Commercial. Within each one of these categories Microsoft is split up into different
product groups. The Consumer and Devices division contains these main products: Windows, Office, Phone, Xbox, Bing, and OneDrive. The
Commercial division contains: Server, Exchange, SharePoint, and software that facilitates these services (Microsoft, 2014). Microsoft's CEO is Satya
Nadalla (Microsoft, 2014).

Company Research
Value Chain Analysis
The value chain for Microsoft is very important. Applying the value chain analysis on Microsoft is a little different than most companies because
for the most part they offer software that does not result in a physical product. Microsoft's main operation is the development of software and
services. They rely on many different teams and departments of software engineers and developers working together to create and improve current
and future software and services to meet end user's needs. In addition, service is a large part of what Microsoft does. They provide end user support
for the products and services they sell. Marketing and sales is also very important. On the consumer side Microsoft displays ads that promote their
array of brands. Microsoft also has many support processes that help the business

Microsoft At Its Best : Microsoft
Microsoft at its Best
Microsoft undoubtedly is a great Fortune 500 company that licenses, manufactures, develops, and fortifies an astronomically immense slew of
accommodations and products concentrated to computing through its many product divisions. Microsoft has risen to control the home computer
market with MS–DOS, shadowed by the Windows platform. This organization has branched out in current years to involve themselves into not only the
phone industry but withal the video game business with the Xbox 360, and in recent years Xbox One. (Microsoft, 2015) Predominantly in the 1990's,
experts struggled that Microsoft used illicit business practices, including endeavoring to put illogical restrictions on the misrepresentative advertising
strategies. Both European Commission and the American Department of Equity discovered Microsoft was in contravention of antitrust laws. Branded
for the company's face–to–face hiring methods with obscure questions, countless ratings and studies were conventionally favored Microsoft 's variety
within the organizations entire environmental impact. (Microsoft, 2015)
Analysis of the Strategic Cascade
Microsoft's different groups are extremely engrossed in the digital experience across all of the digital capabilities that include TV, mobile, gaming and
PC. The consumers experience is very important to Microsoft's organization as a whole, therefore they go all–out to reach them with any means
necessary. It is important that the company's

Microsoft Paper
Microsoft Case
Team 7:
Executive Summary
Microsoft (MS) is a multinational computer technology corporation that develops, manufactures, licenses, and supports a wide range of software
products for computing devices. In the mid 1990's, Microsoft held the monopoly in the production of Operating Systems (OS) for personal computers
(PC). When their monopoly was threatened by Netscape, MS began bundling the Internet Explorer (IE) web browser with Windows, using
cross–promotional deals with internet service providers (ISP), and prevented PC makers from customizing the opening screen showing Microsoft.
These actions, which some view as illegal and unethical, dissolved any competition, raised the barriers of entry and inhibited ... Show more content on
Helpwriting.net ...
to This browser would threaten to remove the application barrier which enabled Microsoft's monopoly position on operating systems for many years.
The software application – internet browser allows users to retrieve, present, and pass over information resources on the World Wide Web and contains
Applications Programming Interface (API) which allows programmer to write other application programs. on it. In addition, the development of new
programming language "Java" by Sun Microsystems allows programmer to write applications in it which can be run on various operating systems. Both
the twoJave a Netscape Navigator innovations corporate use each other; because Java applications are especially written for the internet and the
Netscape browser was a primary distribution channel for java applications. Therefore, the developments of the Netscape browsers along with the java
programming language enables software applications to run across operating systems reducereducing Microsoft's competitive strategy and threaten its
monopolisticy position.
2. What is MS's pricing and distribution strategy for IE? How does this compare to Netscape? Why would MS pursue this pricing strategy?
To win the "browser war", MS exploited its pricing and distribution strategy for IE.
First, MS tied IE to Windows 95 and potentially its successors. As MS's Christian Wildfeuer wrote in 1997, "[It would] be very hard to increase
browser share on the merits of IE 4 alone. It will be

Microsoft : Microsoft Search Case
Michael Spiotta
Dr. Heppard
Microsoft Search Case Study
September 29, 2014
1.Microsoft has been fighting competitors in the Operating System fields as well as the Search field for many years. After Apple launched its new
Macintosh computer, Microsoft came out with its first production of Windows which had a graphic user interface. Microsoft had 95% of all OS on
individual PC's in the 2000's where apple only had about 2%–3% (Rivkin 2). A new venture that Microsoft was working toward was application
software where the produced Microsoft Word and Excel. At first these two applications where not very popular on PC computers because WordPerfect
and Lotus 1–2–3 where the main applications being run. Microsoft's solution to this competition was ... Show more content on Helpwriting.net ...
Microsoft had to split their operating system company from the rest of their organization. Another action Microsoft took was its relations with Java.
They licensed a version of Java that worked mainly with windows where they tried to drive out the competitors and in later years they didn't even
allow Java to work with Windows XP (Rivkin 4). Microsoft tried to basically kill Java and with this the producers of Java sued Microsoft. Last,
Microsoft took actions toward their competition in open–source software: Lunix. Microsoft responded by opening up into own server OS code like
Lunix did. They actually sold stripped–down versions of the code to emerging economies and they also set up a lab that's sole purpose was to find
competitive weaknesses in the Lunix OS (Rivkin 5).
The patterns I see with Microsoft's reactions to competition is that they rely heavily on the fact that they are leaders in the field of operating systems
and they use this monopoly as leverage on what they give out to their consumers with their "bundling capabilities" (Rivkin 4). In the past I believe they
have been successful against competitors even though they have gotten into legal trouble while doing it. This is because even after the law suits they
still remained ahead of the pack in market shares.
2.Google's competitive advantage was that it used a cost–per–click approach with advertisers. Google's philosophy with ad technology is what gave
them the advantage. They did not allow an advertiser to

Microsoft History
Background
The beginning of Microsoft Inc. started with Bill Gates and Paul Allen writing computer program code for local businesses and municipalities. In 1975
they were inspired by an issue of Popular Electronics that showed the new Altair microcomputer kit, manufactured by MITS Computer.Bill Gates and
Paul Allen wrote a version of BASIC, a computer programming language, for the machine. Later that year Bill Gates left Harvard University to work
full time developing programming languages for the Altair, and he and Paul Allen relocated to Albuquerque, New Mexico, to be near MITS Computer,
where Paul Allen took a position as director of software development. Bill Gates and Paul Allen named their partnership Micro–soft (Microsoft ... Show
They encourage professional development by reimbursing tuition and textbook fees for approved work–related courses (Microsoft.com, 2008).
Financial
INCOME STATEMENTS
(In millions, except per share amounts)
Year Ended June 30200720062005
Revenue$51,122$44,282$39,788
Operating expenses: Cost of revenue10,6937,6506,031 Research and development7,1216,5846,097 Sales and marketing11,4559,8188,563 General and
administrative3,3293,7584,536
Total operating expenses32,59827,81025,227
Operating income18,52416,47214,561
Investment income and other1,5771,7902,067
Income before income taxes20,10118,26216,628
Provision for income taxes6,0365,6634,374
Net income$14,065$12,599$12,254
Earnings per share: Basic$001.44$001.21$001.13 Diluted$001.42$001.20$001.12
Weighted average shares outstanding: Basic9,74210,43810,839 Diluted9,88610,53110,906

Cash dividends declared per common share$000.40$000.35$003.40
Attached is an Income Statement from 2005 to 2007 (Microsoft Corporation Annual Report, 2008). As you can see, revenues and net income have
continued to increase over the years. Earnings per share have increased as well. This shows that Microsoft is in a good financial standing. This means
they are able to pay their shareholders and increase what they

The Microsoft Programs
When looking at all the different options that you have on any of the Microsoft programs such as excel, word or power point it seems hard not to
get overwhelmed. With all the option and choices that there are. But when breaking them down into ways the similar tabs and control features that
they all share, if you can figure out one, you got a greater chance of being able to figure them all out. And after pinpointing the differences and
knowing which programs only offer you certain task to help you. You have just made a possibilities superior with being able to navigate through
these programs and to make the programs work to help you. Word, Excel and Power point have many features that are the same. If you were to open
all three of these programs you would see that they all three have the home tab in their ribbons. All three of these programs have the home tab in the
ribbon. The home tab is where you will find the cut, copy and paste features. The cut, copy and paste is a great tool to have, it where you can delete
large section rearrange portions of your document and or projects. With these commands you can also use them to copy your document to other
places such as the blackboard at CCU. On the home tab you will notice that all three have the control to change your font and color of your font. I
pretty sure this would be more helpful to make your presentation pop in PowerPoint but it is available in all three programs. When looking at the insert
tab of the

Microsoft
INDIVIDUAL PROJECT: Microsoft
1. Description of Company a. Organizational Description – Microsoft is a computer company based out of Washington. Since the launched in 1975, the
company has grown to be the leading software organization in the world, providing services to Fortune 500 companies, predominate universities, and in
the homes of millions of citizens. Microsoft is responsible for the creation of every day uses for us today, such as operating systems, graphical user
interfaces (GUI), Microsoft Word, Microsoft Excel, and most importantly, the Xbox.
b. History – Paul Allen approached Bill Gates about starting a company that would develop and sell parts for the Altair 8800, which was the first
personal computer to ... Show more content on Helpwriting.net ...
* Joint Ventures
Barnes & Noble, GE Healthcare, and BesTV
k. Market * Computer software industry – Software remains one of the most innovative and fastest growing areas of the global economy, generating
revenues of more than $150 billion every year. About half of those sales come from software applications, with the remainder split between
development tools and things like operating systems and security software. Microsoft leads the market in most of the categories.
3. Internal Analysis l. Financial Assessment Overview, including market performance– In 2014, Microsoft generated $86,833,000 in sales, with a net
profit of $22,074,000. Although the company is still behind its main competitor, Apple, they are still holding strong in market performance. Since
2011, the market price has consistently gone up, increasing by nearly 96% over the past four years. With innovative products like the Surface,
Microsoft is moving in the right direction.
4. Business Strategy Analysis m. Products – Surface, Windows, Microsoft Office, Xbox One, and Bing
n. Customer Value Proposition– There is still a large customer base, and Microsoft prides itself as being able to add value to people's lives. Especially
with the success of the Xbox console, which allows entertainment assets to be developed within the company –

Microsoft And Microsoft 's History Essay
1. Microsoft's History:
Bill Gates established Microsoft (initially named Micro–Soft) in 1975 in the wake of dropping out of Harvard at 19 years old and collaborating with
High School companion Paul Allen to offer a rendition of the programming dialect BASIC. Entryways moved Microsoft to Seattle in 1979 and started
creating programming that let other compose programs, in this manner the cutting edge PC was conceived in 1980 when IBM pick Microsoft to
compose the working framework for its new machines. The organization opened up to the world in 1986, and Gates turned into the business '
initial extremely rich person after a year. In 1995 antitrust concerns expense Gates a $1.5 Billion dollar securing of his individual finance. Later that
year, Gates presented the Microsoft Network that authorized the Java Web Programming Language from Sun and presented its Internet Explorer
Web program, and also dispatching Expedia.com, its online travel webpage. In the wake of settling a long claim from Sun in 2001 for $20 Million
dollars for charges that Microsoft was making an incongruent rendition of Java in 1997, the organization in 1999 consented to contribute $5 Billion
for a minority stake in AT&T as a component of a move to gain link administrator Media One. Likewise, the organization additionally purchased
Windows specialized drawing programming Visio for $1.3 Billion, and sold a stake in Expedia to people in general.
In 2000 Gates

Microsoft Mission Statement
MICROSOFT
Microsoft is an American multinational technology company with headquarter in Redmond, Washington. It develops, manufactures, licenses, supports
and sells computer software, consumer electronics, personal computers and services.
Company Vision statement
"To help individuals and businesses realize their full potential"
This vision statement is based on the value of the company's computer technology and software product.
Company mission statement
"To empower every person and every organization on the planet to achieve more."
They strive to create local opportunity, growth and impact in every country around the world.
Company values
At Microsoft, their values are what empower then to achieve more. There are six important values based upon:
–innovation
–diversity and inclusion
–corporate social responsibility
–philanthropies
–environment
–trustworthy computing
Company Primary competitors
Microsoft Corporation's primary competitors include some of the most prominent technology companies in the industry. The list includes well–known
brands such as:
1.Oracle
2.VMware, Inc.
3.CA, Inc.
4.Apple
5.Google

6.SAP
7.IBM
COMPANY PRIMARY CONSUMERS/CUSTOMERS
1.Light speed systems
2.GO daddy
3.Tri–county
4.Clemson university
5.Macys
6.HP
MICROSOFT POSITION IN THE MARKET
Despite pressure from Asia, American companies dominate the tech scene. Forty–nine of the world's largest tech companies in 2017 hail from the
United States. Apple took the top spot in the tech

Microsoft Corporation Essay
TABLE OF CONTENTS
MICROSOFT HISTORY 1 EARLY INFLUENCES 2 FIRST BUSINESS VENTURE 3 EDUCATION ATTEMPT 3 THE MOTIVATIONAL SIDE OF
FEAR 4 A JAPANESE CONNECTION 5 IBM INFLUENCE 5 SURVIVAL OF THE FITTEST 6 A CRUCIAL DEAL 6 COMPETITION ERRORS 7
BIRTH OF WINDOWS 7 MISSION STATEMENT AND ANALYSIS 8 INDUSTRY AND COMPETITVE ANALYSIS 9 DOMINANT ECONOMIC
CHARACTERISTICS 9 Market Differentiation 9 Pace of technological change 10 Advances to the Printed Word 11 DRIVING FORCES 12 The
Internet 13 The Information Highway 14 KEY SUCESS FACTORS 14
Microsoft History
Historians categorize blocks of ... Show more content on Helpwriting.net ...
. . an $18,000 personal computer which occupied a rack two feet square and six feet high and had about as much computing capacity as a wristwatch
does today . . .
Despite its limitations, it inspired us to indulge in the dream that one day millions of individuals could possess their own computers.@ (11–12)
In the summer of 1973, Paul Allen, who knew more about computer hardware than
Bill Gates, shared an article with Gates buried on page 143 in Electronics
Magazine. The article described the invention of the 8008 micro–processor chip by a young company called Intel. Paul was surprised to receive the
technical manual for the chip in the mail simply upon request. Immediately, he went to work analyzing its capabilities. Due to the lack of transistors,
the 8008 chip was very limited in its use, but Allen discovered despite the limitations, the chip was good for repetitive tasks and mathematical data.
First Business Venture
When Paul Allen entered college at Pullman, Washington, a town on the east side of the state, sixteen–year–old Bill Gates traveled frequently by bus to
visit him. On these long trips across the state, Gates wrote a program that facilitated the reading of traffic information gathered by municipalities

through a device set up on the side of certain intersections. A long, rubber tube stretched across the road from one of these devices, and each time a
vehicle ran over the tube a punch was made in the roll of paper within the device. People

Microsoft : A Computer Company
Ever since Charles Babbage invented the first computer in the early 19th century, people have started their whole company with computers. One well
known company that we will talk about is Microsoft. Microsoft is a company that keeps improving their inventions and keep growing. Microsoft also
has the fourth largest website per media Metrix powered by internal and external servers. In an article named" Microsoft, Google, and Apple: which one
faces doom in 2017?", I found out that Microsoft will release an average of 340 million devices per year. This is equal to 1.7 billion new PCs will
reach its goal through the years 2013–2017. They called this the Window 8 era (Bott, 2013). Today we will talk about the history of Microsoft.
Second, I will ... Show more content on Helpwriting.net ...
Microsoft is well known for their computer operation system and their great deals. An example of this is when Microsoft talked to IBM and got IBM
to let Microsoft retain the license for MS–DOS. MS–DOS is an operation system IBM used for their new computers. With the MS–DOS Microsoft
blossomed and made a fortune with this license. The year they retained MS–DOS was in 1981 and by the year 1990's Microsoft sold more than 100
million copies (Gregg Pascal Zachary, 2015). In the year 1981 Tim Paterson, The creator of the MS–DOS quite Seattle's Computers. The reason I
included this person in this paper, is because he then got a job at Microsoft. He then started working on the DOS and the DOS 1.1 (.Net, 2006). A
quote that I really thought interesting is "Life begins with a disk drive." At this case, it was true because with this one disk drive he achieved a lot
of personal goals. Tim Paterson life didn't end their he left Microsoft and went back to Seattle's computers. In November, 1983 Microsoft
introduced window for 99$, this window came with a notepad, calendar, clock, card file, terminal application, file manager, a game of reverse,
windows write, and window paint (Hollister, 2012). In 1985 Microsoft released windows versions 1.0. The window 1.0 was a DOS application that
provided a weird graphic interface and windowing environment. They also released 6 more window application, an application that Microsoft did a
good job with is Window 95. Window 95 was released in 1999 and

Microsoft, Microsoft And Microsoft
Later, US Justice Department filed antitrust charges in 1998 against the software company, claiming that Microsoft had taken over the internet browser
competition and limited consumer choice. In view of antitrust regulation in the US and EU, and increasing competition in the desktop software market,
Microsoft was determined to move beyond the PC software industry. By formally recognizing the emerging business opportunities introduced by the
new internet era ("Web 2.0"), Microsoft began to reinvent itself. It wanted to extend its software products into web–based services for businesses and
consumers. It wanted to try new sectors such as media, television set top boxes, game consoles and other broader technology services. Microsoft aimed
to transform itself and wanted to set a standard for accessing, communicating and doing business over the internet.
Microsoft had entered various new markets in which it has no propriety advantages with it's new diversification strategy. Microsoft could not conquer
all the markets alone as they would have to face new challenges and many industries were against Microsoft getting into their industry as they feared
that Microsoft would monopolize the market. Hence, it improved its already existing as well as created new partnerships in the newly targeted industry.
Microsoft hence, needed to constantly monitor the dynamic changes in the markets and adjust its strategies to capture opportunities in these markets.
Microsoft continued to diversify

Microsoft Executive Summary
1Executive Summary
After the successful acquisition of Yahoo!, Microsoft has increased its share on the internet search market and become market leader in web–service
subscribers. However, it is still far behind Google in the searching advertising market.
Although Google is by far the leading power in search advertising today, internet search technology is still in its infancy and there are much room for
improvement. Microsoft shall invest on the R & D research of search technology and the integration of search with its current products. Meanwhile, it
shall also invest in the fast growing display advertising market.
Advancement in technology has enable internet to become a platform in its own right. This brings about the rise of ... Show more content on
Helpwriting.net ...
A very interesting point to be made here is: in each of this battle, Microsoft wasn't the technological leader in respective sector and wasn't providing
the best solution. In the "Browser War", it successfully attacked Netscape's business model by bundling Internet Explore on Windows for free. In other
two cases, it managed to provide products that were "good enough" and were easier to be used as default tools on its dominating Windows operating
system[7][8].
Microsoft has also established signification presence in sectors such as web based services, server software, enterprise database management
system, software development tools and game console. Since 2003, Microsoft has been trying to establish itself as a major player in internet search
engine. However, its effort so far has not been successful. Google has been the run away leader in internet searching since the early years of 21st
century, leading Microsoft's Live Search and Yahoo! by large margins. In 2008, Microsoft acquired Yahoo! in a bid to close the gap on this particular
sector.
Microsoft's tactics in establishing dominance in the IT industry is often a matter of concern for governments. Both the U.S. and E.U. governments have
high profile and long running anti–trust suits against Microsoft. In both cases Microsoft was accused of abusing its monopoly power in its handling of

Microsoft Accounting Strategy
Microsoft's Financial Reporting Strategy
The case at hand is primarily to discuss the financial reporting strategy adopted by Microsoft Inc. for the period 1996–1999 and the subsequent
litigation that arose out of the accounting practice followed by Microsoft.
Microsoft's primary operations has been developing and manufacturing of the software products. As a company, it has shown a very stable growth in
terms of revenues and profits, thus enabling better than industry share price increase over more than a decade (1986–1999). With respect to the
primary operation of software development and the task to financial reporting the two areas that were required to be established were –
a)Treatment of Software Development costs.
b)Revenue ... Show more content on Helpwriting.net ...
Hence since the "technical feasibility" could be justified either ways using discretion, Microsoft chose to indicate that a larger proportion of the costs
were incurred prior to establishing technical feasibility and hence the other costs related to the development are not materially significant, hence the
entire costs is shown as expense. Thus using the justification that technological feasibility of product occurred sufficiently late in the development
process and useful life of the product is short–lived, Microsoft was able to argue in favor of not "capitalizing" the costs and expensing them instead
and use this for reporting higher expenses (and thus lower profits).
b)The argument for Microsoft deferring to recognize a part of revenue at the point of sales was that say when a customer is buying software in 1996,
they 're also buying the right to upgrades and customer support in 1997 and 1998. Hence a part of the sales needs to be considered as "Unearned
revenue".
However the real reason for stashing a huge reserved as "Unearned revenue" appears to be meeting revenue and profit guidance. Microsoft has been the
dominant player in the IT sector and hence it was able to stash enough reserves over good quarters by keeping a part of its sales as "Unearned revenue"
that it could easily tide over a few bad quarters. The below graph gives a pictorial

Microsoft And Nokia Case Study
Title: Microsoft and Nokia strategic alliance
1.0 Background of Nokia and Microsoft
Microsoft is the biggest multinational corporation in the personal computer industry which owned major of the market share (over 90%) in Window
Operating System (Windows Phone, 2015). In the year 2010, the Guinness Word Record for being the fastest–selling consumer electronics device ever
released had break by the Microsoft. Microsoft also has the greater financial power that Nokia unable to compete. In the year 2008, Microsoft bought
over the Symbian and makes the OS as free to use by everybody. It is because it wants to motivate people to create applications on Symbian to
compete from Android and IOS. Microsoft also was once a dominant player in personal digital assistant ... Show more content on Helpwriting.net ...
When these two companies are become alliance, it means that they can use other strengths on complement their own weaknesses. After they fill up
their weaknesses, Microsoft and Nokia can create a new smartphone with Window Operation System that can create a strong brand identity toward
society's mind.
c. To increase the price for the market share and generate sustainable revenue from both Microsoft and Nokia based on window phone Microsoft
and Nokia invented new window OS smart phone and form a new mobile platform in the market. Their market share tends to be increased due to
their expertise in differ field. They are a lot of fans from different sector. After they alliance with each other, their market share will be increased too.
Since they will a lot of fans from different sector of market, it means that they will have a larger market to promote their new smart phone. Besides
that, they will add some new value or features to the new window phone in order to increase the sales price of the product. So that, they can generate
more return from revenue and also maintain a position in its customer's

Analysing Organisation
1 ) Introduction : Analyzing an organization or enhancing the well being of an established organization requires healthy, ongoing leadership and
management, planning, product and service development, marketing and financial management. To carry out these practices in an ideal manner, it is
important to analyze an organization so as to bring out the pros and cons and henceforth rectify its path for betterment in future. The process of
analyzing an organization can be done in different dimensions which may be subjective or objective by using social theories. Microsoft stands aloft on a
high pedestal today supported by strong pillars which include unique leadership, strategy, people and culture and these make the concern conspicuous ...
Show more content on Helpwriting.net ...
Visionary leadership is also recognized as a companion to charismatic leadership. (Conger and Kanungo , Shamir et al). Westley and Mintzberg
explained visionary leader in short process. Vision (idea)  Communication (word)  Empowerment (action).
"Bill Gates is a modern business phenomenon: the greatest of the cyber– tycoons. He is not simply a story of technical brilliance and enormous wealth;
it is one of remarkable business vision and an obsessive desire to win. It is also about a leadership style that is radically different to anything the
business world has seen before" Des Dear Love in his book; Business the ill Gates Way
Under Gates 's guidance, the product development team at Microsoft brought out future–oriented products. Gates believed that most product developers
would get only one brilliant idea in their life time. According to him ,the solution for every problem was already present in this world and it just
needed to be identified .He wants practical solutions to practical problems which makes him a functionalist .Gates В‘s principle was quite simple
"Identify the problem ,acquiring the resources needed for the solution and translating the solution into commercially feasible and viable products".
Analysts believed that GatesВ‘s vision and his accurate forecasts about trends in the

Microsoft Surface
Topic Selection Microsoft recently unveiled its prototype, Surface, their version of a tablet or alternative device to a personal computer. It is
questionable how Microsoft, a known software company, will be able to manufacture and sell a tablet device that is a contender in the marketplace
against devices such as the iPad. Thesis: It is critical that Microsoft produce a device that overcomes the limitations of its competitors and adds features
that set it apart, in order to define itself in the tablet market.
Background Information Microsoft CEO Steve Ballmer unveiled the company's new tablet Surface, at a press event in Hollywood last week. ... Show
"Microsoft sees that Apple is world–class in what they do. Microsoft has little choice but to do what they must" to make sure someone has world–class
hardware in the Windows camp. (Ray, 2012)
Microsoft has not had a competitor for the iPad since Apple released the original version in 2010. Windows 8, which is to be available to consumers
this fall, has been the company 's hope to compete against Apple 's dominance in the tablet market. Apple sold 3 million of its new iPad's in the first
three days after its launch (Stern, 2012).
Along with determination, innovation, and advantages is the recognition that Microsoft can do some very stupid and self–defeating things. But the
company has been in the tablet space for decades. In fact, you could argue that one reason Apple knew what would work is because Microsoft did so
much of the advance work to eliminate what wouldn 't. It may finally have gotten many of the mistakes out of its collective system (Sherman, 2012).
Ballmer said the company took its time with the tablets, working quietly on its new machines to work out all the details. "We took the time to get
Windows 8 and Surface right," he said (Stern, 2012).
The company still faces big odds. Competing with itsown hardware partners could prove sticky, at best. (Sherman, 2012) Sherlund

Comparing Apple And Microsoft : The Relationship Between...
There will always be competition in the technology world to push mankind to the next level. According to Kapko, Steve Jobs, the founder of Apple,
and Bill Gates, the founder of Microsoft, have been in a brutal on and off war since the late 1970s, that's nearly 40 years! During the early years of
production, Apple and Microsoft were allies but quickly grew bitter due to competition and disagreements. Around the late 1990s there were
awkward moments of peace between the two companies when Jobs reached out to other tech companies for help and announced a pact between
Microsoft and Apple. It wasn't much after till Jobs fell back into his old ways and began criticizing Microsoft for copying Google and Apple, which
turned out to be false. In the end, Jobs and Gates acknowledged the long rocky relationship between the two companies which created a new
partnership. Due to compromise and combined efforts, the newly found partnership helped both companies grow and strive during the past couple of
years (Kapko). Although Apple and Microsoft are similar, they are different in terms of how to reach the customer, software, and innovation.
While Apple and Microsoft have many differences, they also have many similarities when it comes to reaching their customers. There are many ways to
reach the customer including online store, actual store, and most importantly though advertisements ("Microsoft Versus Apple Compare And
Contrast..."). Both Apple and Microsoft online stores offer products, software, and applications. For Microsoft, most products are only available to
some countries, whereas Apple products are available for most of the world with the local currency. While Microsoft provides software for all, Apple
only provide software and hardware for themselves. Both companies have a vast amount of applications through their online stores. Through the
concept stores both companies encourage customers to have a hands–on experience with the technology advertised. Microsoft stores are geared towards
helping with any software problems and very little sales. Apple stores are more complex with "eye catching architecture and interior designs" and the
"Apple Genius bar that serves to identify possible problems, repairing, replacements,

Microsoft Positioning Strategy
. ANALYSIS OF CURRENT BRAND POSITIONING AND SEGMENTATION STRATEGIES
BRAND POSITIONING
Brand positioning is essential to the success of any firm because it delivers a perception into the consumer's minds which differentiates them from
their competitors. Microsoft began to grow their brand over 20 years ago with Bill Gate's an underlying vision of "a computer on every desk and in
every home". This resulted in Microsoft developing into a huge multinational company with personal computing at the forefront of their business.
Microsoft dominated this industry for many years which is reflected in the high brand recognition of Microsoft products worldwide.
However, this dominance has slowly evaporated and Microsoft has failed to react to new ... Show more content on Helpwriting.net ...
Last month, Microsoft unveiled the Microsoft Surface 2. The product is targeting users who prefer to use their tablet for work purposes over leisure
with built in Microsoft software, high storage and durable battery. The emphasis that the Microsoft Surface 2 is a "tool not a toy" provides a clear
idea that Microsoft is targeting professionals who are interested in productivity. For now, we will just have to wait and see if Microsoft'segmentation
strategy proves to be successful over the upcoming year.
THE BRAND AND COMMUNICATION STRATEGIES EXPENDITURE, MEDIA MIX, REACH AND EFFECTIVENESS. As a result of the wide
spectrum of products Microsoft offers, they communicate to a wide customer base. The company has implemented successful brand and
communication strategies throughout their range of products which vary across software, entertainment, devices and gaming etc. The modern media
mix typically used by Microsoft includes television campaigns and the internet to generate reach, mobile to drive engagement and social media to spark
conversations and generate virility. However, in contrast with the other sectors they operate in Microsoft holds a smaller market share in the
smartphone and tablet industries. This means that Microsoft needs to implement branding and communication strategies that focus on gaining new
customers rather than

Investing Opinion Of Microsoft Corporation
Investing Opinion of Microsoft Corporation
Background
Microsoft Corporation started with two close friends who were total computer enthusiasts named Bill Gates and Paul Allen. Despite difficulties
accessing computers and other sophisticated technology, they were both computer geeks. In 1970, Gates and Allen started a small firm that specialized
in creating small applications for local clients. This company, Traf–O–Data, sold computers to the city of Seattle for counting city traffic. In 1973, Bill
Gates left Seattle to study at Harvard University; however, he ultimately dropped out to concentrate on his project with Allen. In 1975, Altair, at the
time a famous software company, employed Bill Gates and Paul Allen to write a version of the... Show more content on Helpwriting.net ...
Microsoft stock went public in 1986 at $21 per share. In 1991, Jon Shirley retired and was replaced by Michael R. Hallman; Microsoft became the
first PC software firm to generate more than $1 billion sales in one year. In 1998, the U.S. Department of Justice claimed that Microsoft had violated
the Sherman Act and in 2000 Microsoft had to face two antitrust cases.
During 2000, Microsoft also acquired Visio Corporation, which was its largest acquisition at the time. In the same year, Steve Ballmer was chosen
as the new president and CEO for the company. In 2001, Microsoft launched its very famous "Office XP, "Windows XP" and "Xbox" products. Two
years later, Microsoft introduced Microsoft Office System. In 2004, Microsoft planned to return as much as $75 billion to shareholders in the form of
dividends and stock buybacks. In 2009, Microsoft launched Bing decision engine. Microsoft officially acquired Skype in 2011. In 2013, Steve Ballmer
announced his plan for retirement, which resulted in Satya Nadella becoming the new CEO in 2014.
Today, Microsoft owns more than 15 trademarks including as Bing, Xbox, Direct X, Microsoft Office, Skype, and Nokia. Microsoft makes more than
$32 billion annually, making it the largest software company in the world. Mostly recently, its revenue for 2014 was $86,83 billion.
Their home office is located at One Microsoft Way, Redmond, WA 98052
–7329 USA. Satya Nadella is Microsoft's chief executive officer and John W.
Thompson

вЂњMicrosoft Corporation вЂ“
ASSIGNMENT OF BUSINESS TO BUSINESS
"MICROSOFT CORPORATION–
THE DESIGN OF MICROSOFT SUPPORT NETWORK 1.0"
BY
KUNAL CHAKRABARTI, EPGP–03–042
SABYASACHI MAHAPATRA, EPGP
–03–072
SOURAV MISHRA, EPGP–03–237
BACKGROUND:
пЃ±Microsoft Product Support Services (PSS) is the group who answers the phone when you call technical support for help. When you call PSS, the
tech support representative will ask you how you're going to pay for the call. Rates vary depending on whether you have a support contract
пЃ±PSS also gives feedback to Microsoft development groups for use in the development of future products or product features.
пЃ±Trish May, the Director of Marketing for the PSS of and her boss, Patty Stonesifer, the... Show more content on Helpwriting.net ...
These programs could function on a desktop PC or off of a network server.
3.Advanced systems, notably servers, permitted organizations to network large numbers of PCs, access large databases, undertake multi–tasking, and
utilize high–end, technical programs (e.g., computer–aided design).
4.Development products included programming languages and kits to help and encourage other companies to develop software that was compatible
with Microsoft products and/or could run in a Windows environment. These entailed programs such as the Windows Software Development Kit, C
/C++, Visual C++TM, Visual Basic TM.
5.hardware, referred to a referred to a very narrow line of data input and control devices that enhanced PC usage and effectiveness
COMPETITORS:
пЃ¶Lotus
пЃ¶WordPerfect
пЃ¶Borland

пЃ¶Claris
пЃ¶IBM's OS/2
пЃ¶Apple's System 7 (for Macintosh computers Multitude of UNIX servers (e.g., SUN Solaris and HP HPLJX)
MAJOR MARKET SEGMENTS:
пЃ¶End–users were those individuals that routinely applied Microsoft solutions on their desk–top computers to complete specific tasks. The category
covered a broad range including: consumers, home businesses, small firms, resellers, and "help–desks.
пЃ¶Corporate Accounts included businesses, institutions, and governments that had large scale information processing requirements and thus, broad
and highly technical software needs. They were prospective buyers of all Microsoft lines, except the most basic

Microsoft: The Organizational Structure Of Microsoft...
INTRODUCTION
Microsoft Corporation is an American multinational technology company headquartered in Redmond, Washington, that develops, manufactures,
licenses, supports and sells computer software, consumer electronics and personal computers and services. It is the world's largest software maker
measured by revenues.[5] It is also one of the world's most valuable companies.[6]
Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975
Since the 1990s, it has increasingly diversified from the operating system market and has made a number of corporate acquisitions. In May 2011,
Microsoft acquired Skype Technologies for $8.5 billion in its largest acquisition to date.
On September 2, 2013, Microsoft acquired Nokia's smartphone and cellular business for $7.2 billion. ... Show more content on Helpwriting.net ...
Facilities, retail, research and development, networking and operations and support are some of the main divisions of the company's organizational
structure. Creating a unique, horizontally delineated management infrastructure for each of these branches makes it easy for everyone in each of these
departments to communicate rapidly and freely with others in their line of work.
This method of organizational structure also generates ease of access to those at the top of the organization. Microsoft Corporation prides itself at
promoting open engagement between its customer–facing personnel and its upper corporate management. This helps boost loyalty and retention while
showing everyone in the company that they are an essential part of the team. This scenario also enhances control over individual operations and
projects, thereby bringing about the highest possible chance of success no matter the

Microsoft: SWOT Analysis Of Microsoft
MICROSOFT's SWOT analysis
Strengths :–
п‚§Brand Value. Well known brand. More than 90% market share in PC industry.
п‚§Dominance of Windows OS across world in Desktop computers.
п‚§Easy to use software. Due to ease in use MS Office has penetrated deep into the market.
п‚§Strong tie–ups with Hardware Industry such as Lenovo, Dell, Toshiba and Samsung and major computer retailers to make sure computers would be
sold with already pre–installed Windows software.
п‚§Better Acquisitions further increasing market share of Microsoft like Acquisition of Skype boosted the online presence of Microsoft.Weaknesses :–
п‚§Few unsuccessful acquisitions and investments caused loss of revenues.
п‚§Microsoft does not produce hardware and hence depends on other hardware suppliers.
п‚§Windows OS is very prone to Viruses and attacks. So there is always a security risk using it.
п‚§PC market has matured and hence reached to saturation. So, expected growth rate in this industry is not much. Hence, generating revenue has
become difficult for Microsoft.
п‚§R&D division of Microsoft is not that innovative in comparison to its competitors.
Opportunities :–
п‚§Since , Cloud computing and Visualization is on boom these days Microsoft could expand its business in Cloud based services.
п‚§Smart–phone ... Show more content on Helpwriting.net ...
For a new entrant to topple Microsoft from its position, it needs to have humongous software experience, customer loyalty and brand credibility.
Unless one presents a radical invention that changes the way world works, it is very unlikely to disturb the business of Microsoft. There are
relatively newer companies that have found a niche in technological ecosystem because they offer a subset of services provided by Microsoft, but in
better and more features for same value of money, although they are in no way closer to being a threat to Microsoft's existence.Threat of

Microsoft Essay
Microsoft
There have been many arguments and issues that have been raised with the controversy over Microsoft and the U.S. Department of Justice's claim
against Microsoft and its founder Bill Gates of monopolistic practices in bundling its internet browser "Internet Explorer" into its popular Windows
computer operating system. By doing this, Microsoft would effectively crush its competitors (it's main rival being Netscape Navigator), and acquire a
monopoly over the software that people use to access the Internet.
I recently heard a listener on NPR (National Public Radio) comment about the monopoly issue between Microsoft and the U.S. D.O.J. that "Intellectual
endeavors are vastly infinite and thus cannot be monopolized." I wonder ... Show more content on Helpwriting.net ...
There are many corridors and keys that allow someone to gain access to the Internet. The real question here is whether Microsoft is seeking to
widen it's doors at the expense of others and at the same time seeking gatekeeper access to the Internet by seeking to obtain the only key that allows
access to the Internet. A metaphor of this problem can be explained through a library building that has many entrances in which to reach the
knowledge of books contained within. Is Microsoft seeking to close off the other entrances of other providers so that the only access is through its
entrance? It would be very tempting to say yes, but that would be wholly unfair. Now that the problem and issue which is presented to us is clear, an
examination of whether or not Microsoft is violating any anti–trust (anti–monopolistic) laws can now proceed. Before he installed "Windows 95," John
Dodge connected to the Internet using software from a Microsoft competitor, CompuServe's "Internet in a Box." Not anymore. "Windows 95"
silently disabled a key piece of his setup and made it too difficult for him to reinstall it. Dodge was not a novice. He is senior executive editor of the
trade journal PC Week and so had access to the highest level support engineers. Even software professionals learn to take the path of least resistance, in
this case, the path leading to Microsoft. He has become a

Microsoft in India
1.0 Case Study : Microsoft in India
1. Why does Microsoft's traditional strategy of one size fits all not work well in emerging markets such as India?
There are four main marketing strategies. It can be categorized as Globalization strategy, transnational strategy, internationalization strategy and
localization strategy. As shown in diagram 1.0.
Emphasis on local responsiveness
high
low
lowhigh
Emphasis on cost reduction
Diagram 1.0
Microsoft in India initially, pursued globalization ... Show more content on Helpwriting.net ...
Besides that, the software is free and everyone has a chance to contribute ideas to Linux development and this will benefit Linux users as they do not
have to wait for Linux to come up with new programmers. Therefore, Linux is called the socially responsible software (Dhanapalan, S. (n.d.). Hence,
Linux has become an attractive software among the users in India.
It has been proven from an article 'Linux Spreads its Wing in India', where it explains how Linux is very well known in India amongst students. In
Cotton Hill Girls High School in the south, Trivandrum, there were 4000 student and just 21 computers (Linux,2006). Therefore, 8 students shared
one computer, and when the computer was switched on, they are able to find a Linux Desktop software that navigated their way to all manner of

maths, graphic and writing programs. A girl, Arya said, "We're using something called Linux," as she plays with Tux Paint, a Linux drawing and
painting application. How about Windows? "Never heard of it," she replied (Linux,2006).
Besides Linux, Indian Users are very well versed with the pirated version of Microsoft Windows. According to the 2011 Global study of software
piracy, 20% of responded in India has admitted that they have been using illegal software most of the time, and 23% said they do not use illegal
software often, which means almost

A Report On The Microsoft Corporation
This Session Long project would like for me to follow one firm of my choice for the entire session. I will analyze how this firm makes economic
decisions as well as how events in the economy affect the firm. I will pick two of the economic terms presented in the PowerPoint Slides that apply to
my organization and summarize a current event issue and how it relates to an economic concept.
The Microsoft Corporation (MSFT) is a company that I find especially intriguing. I have a brother who is a software engineer for them and another
relative who is a marketing specialist with this garage built company. I can't tell you how many times I have heard "if I would have only got in on
the ground floor of Microsoft I would be so rich". I have always been into technology and despise people who rely solely on their Apple products.
As you know Microsoft sits lower than Apple on this Fortune 500 list and I am curious to see if some of the new products like their new Surface Pro
Pad will blast past the iPad. I personally think Microsoft will start to rely more on the sales of consumable entertainment items such as the X–Box 360
or the Surface Pro Pad then the development and sales of the operating systems that the company was built upon. Technology is a huge factor that
plays what I think is the largest role in the success of Microsoft. Everything the company is built on and involved with is based around the technology
that goes into their products from Cloud support for Ebola

Essay On The History Of Microsoft

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