2. Audience Demographic
Age: 15 – 40
•BBFC rating is 15+
•Mature adults - it could
perhaps involve violence and
murder
•Young adults tend to watch
modern films involving crime
and mystery
• Younger audience may find it
boring
Gender: Mostly male
•Mostly male as it may be
intriguing – use of dark colours
•Characters are male so is
appealing particularly to this
gender
•Some females will watch as it
involves a child and heroic
characters are intriguing
Ethnicity: White
• Main characters are white
•Appeals to people of different
ethnicity but mainly white males
as this is the type of person on
the cover
Socio-economic background:
•Middle class
•Middle class people may enjoy
the suspense and serious of the
actors and the story it has to
offer
Audience Psychographic
Personality traits:
• Somebody who enjoys detective
mysteries (Puzzle Solving)
•Crime
•Investigation
•Perhaps anger – actors of the
poster look angry or annoyed
about something
Values and beliefs:
• Over masculinity – two men –
involving a heroic man in the film
•May value family as there is a family in
the film – child
Attitudes:
•Serious (the actors facial expressions)
• Mature as the issue could be quite
adult
•May have their own views on crimes
and topics like this could be interesting
to the audience
•May want to identify with the character
Interests and Lifestyles:
•Interested in crime and action
•Likely to be a family person
•Has enough time in their lifestyle to
watch films
•Or interested in scenarios with family
mystery
3. Audience Demographic
Age: 15 -35
• BBFC rating 15+
• Young adults
• Grown up mature adults –
‘daughter’ mentioned trying to
appeal to adults who are parents –
man protecting his family
• Mature as it could perhaps involve
violence and murder
Gender: Mostly male
• Seems to be holding a gun which
young males may show interest as
often guns are related to an action
film
• Stereotypically males like action
games and films so appealing to
them
• Females may watch it as the man
could be a heroic character which
is a convention typically enjoyed
by females
• Looks like it could be an emotional
film
Ethnicity: White
• Appeals to people of different
ethnicity but mainly white males as
this is the type of person on the
cover
Socio-economic background:
middle class
• Business people
• Appreciate serious story lines and scenarios
Audience Psychographic
Personality traits:
• Someone who enjoys action guns etc
• Crime
• Detective
• Investigations
• Enjoy solving a mystery/problem
Values and beliefs:
• Family should be protected
•Over masculinity is ok
•Acceptance of violence as the
audience watching would enjoy
the crime(guns)
Attitudes:
• Serious outlook on things
• Mature view of crime
• Accepting of some violence
Interests and Lifestyles:
• Interested in action
• Likes mystery
• Lifestyle where free to watch
detailed films perhaps in higher
education
• Able to spend money on films or
able to download
