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Kavinsky-nightcall: 
target audience 
nick baldwin
Artist 
• Kavinsky (39, active since 2002) is a male french house artist who produces 
songs inspired by movies the artist has watched and the 1980’s. He has been 
compared to other artists such as Daft Punk (another french house artist) 
and has a similar audience to the artist. The genres usually used by Kavinsky 
are: French house, Synthpop, Synthwave and Electroclash
Age 
• Most of his music is based from and influenced the 1980’s which may attract 
an audience who listen to 80’s music. However the majority of the audience 
are usually 20-30. The people that would usually listen to his music would 
may watch films inspired by 1980’s which often feature his music, such as 
The Lincoln Lawyer (2011)and Drive (2011) which attracted an audience of 
a similar age range. his music has also been featured in the game GTA which 
would have a similar age range only younger such as 14- 30.
Gender 
• The artist would usually attract more of a male gender, like the films and 
games mentioned would. The song does feature a female vocalist which 
would possibly influence a female audience. The song has been used in two 
action movies which would appeal to the male gender, but the lyrics do not 
have any meaning that may attract a male audience more than a female one
Ethnicity 
• Since the song is largely popular in the UK compared to other countries, 
and the majority of the population in the UK are caucasian, the majority of 
listeners are likely to be caucasian. The song does not have any meaning that 
relates to ethnicity, however since the singer is a white female, that may 
attract an audience of the same ethnicity.
International charts Peak 
position 
Denmark (Tracklisten) 
8 
France (SNEP) 
183 
UK Singles (Official Charts Company) 
53 
UK Indie (Official Charts Company) 
5 
This chart shows that the song is most popular in the UK due to coming 5th in the 
UK indie chart (2013). This would be due to the song being English and being mainly 
prompted through English media such as the games and films stated. The artist 
however is french himself which may have influenced a large french audience 
despite any of his songs actually being in French but English instead.
Target audience

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Target audience

  • 2. Artist • Kavinsky (39, active since 2002) is a male french house artist who produces songs inspired by movies the artist has watched and the 1980’s. He has been compared to other artists such as Daft Punk (another french house artist) and has a similar audience to the artist. The genres usually used by Kavinsky are: French house, Synthpop, Synthwave and Electroclash
  • 3. Age • Most of his music is based from and influenced the 1980’s which may attract an audience who listen to 80’s music. However the majority of the audience are usually 20-30. The people that would usually listen to his music would may watch films inspired by 1980’s which often feature his music, such as The Lincoln Lawyer (2011)and Drive (2011) which attracted an audience of a similar age range. his music has also been featured in the game GTA which would have a similar age range only younger such as 14- 30.
  • 4. Gender • The artist would usually attract more of a male gender, like the films and games mentioned would. The song does feature a female vocalist which would possibly influence a female audience. The song has been used in two action movies which would appeal to the male gender, but the lyrics do not have any meaning that may attract a male audience more than a female one
  • 5. Ethnicity • Since the song is largely popular in the UK compared to other countries, and the majority of the population in the UK are caucasian, the majority of listeners are likely to be caucasian. The song does not have any meaning that relates to ethnicity, however since the singer is a white female, that may attract an audience of the same ethnicity.
  • 6. International charts Peak position Denmark (Tracklisten) 8 France (SNEP) 183 UK Singles (Official Charts Company) 53 UK Indie (Official Charts Company) 5 This chart shows that the song is most popular in the UK due to coming 5th in the UK indie chart (2013). This would be due to the song being English and being mainly prompted through English media such as the games and films stated. The artist however is french himself which may have influenced a large french audience despite any of his songs actually being in French but English instead.