Intro to representation wjec


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Intro to representation wjec

  1. 1. The Media and Representation
  2. 2. What will you be studying? <ul><li>What is meant by representation? </li></ul><ul><li>What kind of world is being constructed by the media text? </li></ul><ul><li>Who is in control of the text? Whose ideas and values are expressed through representations? </li></ul><ul><li>How will audiences interpret/decode the representations in the text? Who is the text aimed at? </li></ul><ul><li>The ‘Effects debate’ how representations in the media effect the audience – our opinions and attitudes of people/groups/issues. </li></ul>
  3. 3. What is Representation? <ul><li>When you switch on your TV the images on the screen look like the ones you see when you look through your window. </li></ul><ul><li>TV is often described as a ‘ window on the world ’ </li></ul><ul><li>However TV ( and the media) is not a window on the world or could ever be. </li></ul><ul><li>Every televised image is a product of many decisions about how reality should be transformed . </li></ul><ul><li>TV/ the media can only ever offer versions of reality … </li></ul><ul><li>… influenced by the decision making processes of media producers and the technical constraints of the media/ medium. </li></ul>
  4. 4. <ul><li>“ The media, therefore, is not a window on the world.” (Stuart Hall) </li></ul><ul><li>It is a “distorting mirror.” </li></ul><ul><li>(John Pilger) </li></ul>
  5. 5. What is Representation? <ul><li>Representation is how the media re-presents reality. </li></ul><ul><li>It is not simply an accurate reflection of reality. </li></ul><ul><li>People, places, events and issues are all things that can be given a specific representation. </li></ul>
  6. 12. Moving Image Examples <ul><li>TOWIE/ Made in Chelsea </li></ul><ul><li>Triumph of the Will </li></ul><ul><li>The X- Factor </li></ul>
  7. 13. Key points to remember: <ul><li>A representation is never the whole truth about what is represented – it is only one version or perception of the truth </li></ul><ul><li>A media representation is a construction – an image made by a team of people, each of whom has some influence in shaping the final product/text. </li></ul><ul><li>This shaping process is known as MEDIATION </li></ul>
  8. 14. Mediation <ul><li>MEDIATION = The way the media represents/ recreates reality. </li></ul><ul><li>( it selects, constructs and focuses upon particular elements . Choices are made about what to leave out and what is drawn to our attention.) </li></ul><ul><li>Simply it is the idea that when the medium (TV. Film, newspapers) carries a message it is mediating it. </li></ul><ul><li>Mediation is the act of ‘going between ’ - in this case between the ‘real world’ and the ‘audience’. </li></ul>
  9. 15. Mediation <ul><li>When you think about it you may come to the conclusion that much of what you know and most of your experiences are merely mediated. </li></ul><ul><li>Task: Think of as many words/things/ideas that you would associate with the country Egypt. </li></ul>
  10. 16. Construction and Focus <ul><li>So media texts ( and representations) are all constructions – they are built. </li></ul><ul><li>Focus – mediation also encourages the audience to focus upon a particular aspect of the media texts to push us towards a certain perspective. </li></ul><ul><li>E.g. in a drama the camera may focus upon a particular chaarcter or in newspapers and magazines our eyes are drawn to the headlines and coverlines </li></ul>
  11. 17. Representation is a Controversial Concept <ul><li>Our beliefs, views and values (and prejudices) are shaped by representations in the media… </li></ul>