This document discusses dental marketing strategies focused on different demographic groups. It notes that those over age 50 will soon make up 45% of the US population and control 75% of wealth. Those ages 65+ pay most of their dental expenses out of pocket as Medicare does not cover much dental work. The average age of dental implant patients and local newspaper readers is around 58, making print media a good target. The document advocates using long-term, impactful ads in print media to convey benefits to these older demographics.
3. Boomers
Yuppies – young urban professionals
Puppies – post young urban professionals
Dinks- dual income /no kids
Woofs- well off old folk
◦ Love print media
4. 2.3 billion – annual spending power
Control 50% - discretionary spending
82% - still read print media
5. People over 50 will be 45% of US population
55+ age group will control 75% of America’s
wealth ($2.4 trillion)
6. 65% of dental expense comes out of pocket
for ages 65 or older
Medicare helps them with health care during
retirement
Fewer dental benefits to retirees
COMPETITION FOR DENTAL DOLLAR IS MORE
FIERCE
7.
8. TTT: Target-Then-Track
“No company, service nor individual will ever
be all things to all people. What matters is
that the company or individual is the right
thing for the right people.”
-Marketing News Blog
9. A brand is not what we tell the patient it is, it
is what patients tell each other it is
10. Average age of dental implant patient = 58
years old
Average age of Fayetteville Observer readers –
55-60 years old
11. Long term
Hard hitting
Dramatic
Convey benefits
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19. “To live a creative life, we must lose our fear
of being wrong.”
-Joseph Pearce
“Creativity is contagious- pass it on.”
-Albert Einstein
“Definition of creativity… well concealed
plagiarism.”
-Tom Royal
