This document discusses dental marketing strategies focused on different demographic groups. It notes that those over age 50 will soon make up 45% of the US population and control 75% of wealth. Those ages 65+ pay most of their dental expenses out of pocket as Medicare does not cover much dental work. The average age of dental implant patients and local newspaper readers is around 58, making print media a good target. The document advocates using long-term, impactful ads in print media to convey benefits to these older demographics.