Retail Security for Retail Sales Associate

1. KEEPING THE STORE
SECURE
SANDEEP YADAV
GUEST FACULTY
BACHELOR OF VOCATION
(RETAIL AND LOGISTICS MANAGEMENT)
CENTRAL UNIVERSITY OF HARYANA

2. LEARNING OBJECTIVE
• Take prompt and suitable action to reduce security risks.
• Follow company policy and legal requirements when dealing with security risks.
• Use approved procedures and techniques for protecting your personal safety when
security risks arise.
• Follow company policies and procedures for maintaining security while you work.
• Follow company policies and procedures for making sure that security will be
maintained when you go on your breaks and when you finish works.

3. SECURITY RISKS
There are different types of security risks present in a retail store are as below –
1. Theft –
• Security is a major issues with retail stores, as they are often a target for thieves.
• Retail stores operate on an honor system, with the customer choosing his purchase
and paying on his way out.
• Stores employees themselves may be dishonest, and store losses come from within.

4. TO BE CONTINUE….
2. Armed Robbery –
• Retail stores may also deal with armed robbery.
• Liquor and convenience stores with lot of cash in hand and less sophisticated
security system are a prime robbery target.

5. TO BE CONTINUE….
3. Injury to customers and employees - Most retail stores are well – run provide a safe
haven for shoppers. Unfortunately, with lot of footfalls in retail stores every day, there
may be some accidents occurs like –
I. Liquids spilled onto the floor.
II. Faulty staircase, elevators etc.
III. Merchandising falling from the shelves.
IV. Cuts from jagged shelves and showcase.
V. Revolving and slimmings door breakdowns.
VI. Insufficient lighting in the parking slots.

6. SECURITY MEASURES IN A RETAIL STORE
Retail stores take different types of security measures to keep the stores as below –
I. Anti – Jump Barrier – If installed correctly, this effectively seals off the POS, cash,
valuable and employees. Essentially this type of system can remove the ability to
access the target of robbery.
II. Secure Cash Handling System – Intelligent safe, Self Serve checkouts and the
counter cache intelligent all control and limit access to cash held onsite.
III. Security Guards - Having an alert & uniformed presence in the shop provides
another set of eyes, a focused and potentially physical barrier to committing
crime.

7. TO BE CONTINUE….
IV. Personal Panic Alarm – Give employer’s the confidence that they can call for help
should something happen.
V. CCTV – It does not pose a barrier for a determined and doesn’t remove or eliminate
the targets for the criminals.

8. ENSURING SECURITY DURING BREAKS
• Inform supervisor about the breaks duration.
• Ensure that another Sales Associate comes to the work during the break duration.
• Let the other Sales Associate about the precious items in the work area.

9. ENSURING SECURITY WHILE OPENING THE STORE
• Do not open the store alone.
• Relock the entry door.
• Do a visual check of doors, windows and aisles to be sure nothing was disturbed.
• The supervisor and crew should arrive 30 minutes prior to opening to allow enough
time to prepare for the start of the day.
• If there is any tampering inside or outside the store, do not enter – remain where
you are and call the police.

10. ENSURING SECURITY AFTER FINISHING WORK
• Turn off all Electric Deceives like AC, lights, fans,etc.
• Activate burglar alarm system.
• Always leave in pair when closing the store.
• Never exit through the rear store.
• Do not extinguish or dim any lights until all customers have left the stores.

11. ENSURING PERSONAL SAFETY WHEN SECURITY
RISKS ARISE
• Ensure that all the lights within the store are working and store is well lit.
• Do not take risk.
• Try to maintain peace around if violent occurs.
• Leave the place ASAP if and natural disasters occurs and reach in the safer area.
• Do not try to disturb the robbers who have weapons with the.

12. DOS AND DON’TS FOR PREVENTING RETAIL
VIOLENCE
Dos
• Be polite and friendly to all customer.
• Make eye contact and greet customer.
• Stay calm. Listen to customer properly.
• Make sure important signs stay posted.
• Keep emergency number on hand.
Don’ts
• Trade insults with the customers or
react to their anger.
• Take customer complaints personally.
• Talk down to customers.
• Try to physically stop or hold someone.
• Put up display, signs or posters that
block the view of the cash register or
exit doors from the inside or outside
the stores.