Social Selling Success Story of GoPro

2.  Website: https://gopro.com/
 Camera,Drones,Accessories
 Small Cameras
 Tag Line – Be a HERO
 #gopro

3.  How to increase sales
 ROI
 Less investment

4.  Influencer Marketing
 Influencer marketing (also influence
marketing) is a form of marketing in which
focus is placed on influential people rather
than the target market as a whole.
 It identifies the individuals that have
influence over potential buyers, and orients
marketing activities around these
influencers.

5.  Videos
 Personal testimonials from Customer
 Free advertisimg
 GoPro has revolutionized the way we think
about advertising and avoided becoming just
another camera manufacturer

6. a) Hired professional stuntmen and extreme
sports athletes to show off the capabilities of
their small high-performance cameras, and
then uploading the videos to the GoPro
YouTube channel
b) By sharing customer content across a range
of platforms, from email to social media,
you are able to make your consumer the
hero.

7.  Crazy Stunts of Russian adrenaline addict

8.  . In 2011, the company generated $234
million US; come 2012 that had more than
doubled to $526 million; and in 2013 the
company generated $985 million, leading
GoPro to go public in 2014 with revenues
continuing to rise
 GoPro now boasts over 3 million YouTube
subscribers, making it YouTube’s top brand
channel earlier this year.

9. THANK YOU!