The global hotel industry saw strong growth in 2007 driven by robust economic conditions worldwide. While demand continued to increase, new supply also rose modestly. The industry was forecasted to see continued occupancy and rate gains through late 2008 as demand outstripped supply. Key areas for future hotel growth over the next few years included China, India, North America, and the Middle East.
The document summarizes presentations on international and domestic hotel chains. It discusses Four Seasons hotels, describing their history, accommodations, suites, dining facilities, and conclusion. It also discusses ITC hotels in India, providing an introduction, history, room accommodations, suites, presidential suites, and dining facilities.
Hotel adalah perusahaan yang menyediakan akomodasi berupa kamar tidur dan fasilitas pelayanan seperti makanan, minuman, laundry, dan rekreasi untuk umum dengan tujuan mendapatkan keuntungan. Hotel terdiri dari beberapa departemen seperti front office, food and beverage, akuntansi, dan pemeliharaan untuk mengelola pelayanan tersebut. Aktivitas industri perhotelan meliputi akomodasi, perkantoran, pusat perbelanjaan, dan
Hilton Hotels: Brand Differentiation through Customer Relationship ManagementVenta Jackaite
In the current time for every company it is relevant to include brand differentiation strategy, in order to become and remain leaders of the industry. It is important not only differentiate your offered product or service from competitors, but also the entire brand. Each customer values factors of the company and brand that are different from their competitors, because they want that brand would be integrated and the part of their life. So the main concern could be to differentiate brand in the most meaningful way and the solution could be to invoke customer relationship management. Building great relationships with customers and looking at them as the most important part of company’s success could be a great factor in the way of differentiating brand.
In this case we will analyze the Hilton Hotel case, how they achieved brand differentiation through customer relationship management, present the problem and suggest possible solutions for the company.
This document provides an overview of the Hilton hotel chain, one of the largest and most recognizable hotel brands worldwide. Founded in 1919 by Conrad Hilton, Hilton has grown to include over 530 luxury hotels and resorts across 78 countries through acquisitions and partnerships supporting both business and leisure travelers.
The global hotel industry saw strong growth in 2007 driven by robust economic conditions worldwide. While demand continued to increase, new supply also rose modestly. The industry was forecasted to see continued occupancy and rate gains through late 2008 as demand outstripped supply. Key areas for future hotel growth over the next few years included China, India, North America, and the Middle East.
The document summarizes presentations on international and domestic hotel chains. It discusses Four Seasons hotels, describing their history, accommodations, suites, dining facilities, and conclusion. It also discusses ITC hotels in India, providing an introduction, history, room accommodations, suites, presidential suites, and dining facilities.
Hotel adalah perusahaan yang menyediakan akomodasi berupa kamar tidur dan fasilitas pelayanan seperti makanan, minuman, laundry, dan rekreasi untuk umum dengan tujuan mendapatkan keuntungan. Hotel terdiri dari beberapa departemen seperti front office, food and beverage, akuntansi, dan pemeliharaan untuk mengelola pelayanan tersebut. Aktivitas industri perhotelan meliputi akomodasi, perkantoran, pusat perbelanjaan, dan
Hilton Hotels: Brand Differentiation through Customer Relationship ManagementVenta Jackaite
In the current time for every company it is relevant to include brand differentiation strategy, in order to become and remain leaders of the industry. It is important not only differentiate your offered product or service from competitors, but also the entire brand. Each customer values factors of the company and brand that are different from their competitors, because they want that brand would be integrated and the part of their life. So the main concern could be to differentiate brand in the most meaningful way and the solution could be to invoke customer relationship management. Building great relationships with customers and looking at them as the most important part of company’s success could be a great factor in the way of differentiating brand.
In this case we will analyze the Hilton Hotel case, how they achieved brand differentiation through customer relationship management, present the problem and suggest possible solutions for the company.
This document provides an overview of the Hilton hotel chain, one of the largest and most recognizable hotel brands worldwide. Founded in 1919 by Conrad Hilton, Hilton has grown to include over 530 luxury hotels and resorts across 78 countries through acquisitions and partnerships supporting both business and leisure travelers.
This document discusses various topics in a repetitive manner without providing much context or details. It mentions Conet, Venda, and The Price Is Right repeatedly but does not explain or elaborate on them. It also includes some unintelligible text.
Very elegant and simple, I designed this clean and colorful PowerPoint presentation for Campos Creative Works\'s RFP bid for the Hyundai new car reveal.
This is a fun and flashy presentation that I did for the introduction of the Samurai Power Rangers. It has lots of exciting animations and a branded soundtrack. (See my other examples for more traditional corporate-style presentations).
This presentation was designed to introduce a new marketing and advertising agency (for the purpose of this example called "TRS Advertising" in order to protect the client\'s proprietary interests). It\'s clean, corporate, and yet beautiful and simple.
The document outlines Jack Morton's process for developing a communications plan to leverage Amgen's 25th anniversary initiative to achieve business goals and positively impact perceptions of key audiences. It identifies Amgen's target audiences, current perceptions, desired responses, and existing touchpoints. Steps include reviewing objectives, business goals, identifying impacted goals, audiences, perceptions, channels, and programs for measurement.
This document discusses various topics in a repetitive manner without providing much context or details. It mentions Conet, Venda, and The Price Is Right repeatedly but does not explain or elaborate on them. It also includes some unintelligible text.
Very elegant and simple, I designed this clean and colorful PowerPoint presentation for Campos Creative Works\'s RFP bid for the Hyundai new car reveal.
This is a fun and flashy presentation that I did for the introduction of the Samurai Power Rangers. It has lots of exciting animations and a branded soundtrack. (See my other examples for more traditional corporate-style presentations).
This presentation was designed to introduce a new marketing and advertising agency (for the purpose of this example called "TRS Advertising" in order to protect the client\'s proprietary interests). It\'s clean, corporate, and yet beautiful and simple.
The document outlines Jack Morton's process for developing a communications plan to leverage Amgen's 25th anniversary initiative to achieve business goals and positively impact perceptions of key audiences. It identifies Amgen's target audiences, current perceptions, desired responses, and existing touchpoints. Steps include reviewing objectives, business goals, identifying impacted goals, audiences, perceptions, channels, and programs for measurement.
2. TRS Advertising and Hilton Hotels
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