Downloaded 39 times
Uploaded byVikas Virk
marketing stretgies
The Leela Hotels is a leading luxury hotel chain in India founded by C.P. Krishnan Nair in 1986. It has 8 five-star deluxe properties across premium locations in India, of which 6 are owned. The Leela Hotels is known for its high-quality hospitality services and facilities. It uses marketing strategies like discounts for business customers, promotional activities on digital channels and print media, and partnerships with travel agents to target customers and drive sales.
![Hospitality-Frankfinn [jaifar]](https://cdn.slidesharecdn.com/ss_thumbnails/hospitality-110218113505-phpapp02-thumbnail.jpg?width=640&height=640&fit=bounds)
marketing stretgies
- 1.
- 2. The Leela Hotels •A leading player in the growing luxury hotels segment in India, with a well- recognized brand name • Founder of the Leela group is C.P. Krishnan Nair • 8 existing five star deluxe properties, all in premium locations spread across India, of which 6 are owned • It was the first luxury hotel near the Sahara international airport
- 3. The Leela Hotels,Palaces And Resorts • Industry – Hospitality tourism • Founder – C.P Krishnan Nair • Founded – Mumbai, India • Headquarter – Mumbai, India • Key People – Vivek Nair (CMD) Dinesh Nair (JCMD) Rajeev Kaul(President) • Owner – Hotel Leelaventure Ltd.
- 4. History of theleela group • The Leela Hotels were founded by CP Krishnan Nair, named after his wife. • Built his first hotel THE LEELA MUMBAI in 1986 • Second hotel was built in Goa in 1991 with 206 guestrooms. • The Leela Group opened his resort in 2005- The Leela Kovalam in Thiruvanthapuram. • In 2011, The Leela Palace was opened in Delhi.
- 5. C.PKrishnanNAIR •Born – February9, 1922 •He was the recipient of the PADMA BHUSHAN •Occupation – Chairman of THE LEELA GROUP •Died – May 17, 2014
- 6. Properties Palaces • The LeelaPalace Bangalore • The Leela Palace Udaipur • The Leela Palace New Delhi • The Leela Palace Chennai Hotels • The Leela Mumbai • The Leela Ambience Gurgaon, Hotel and residence
- 7. Achievements • Hotelier IndiaAwards • Asia Business Leadership Forum Award • Travel And Leisure , USA – One Of The 50 Best Hotels. • Times Food Awards 2013(The Leela Palace , Chennai) • Travellers Choice Award 2013 • Asia Spa India Awards 2013 ( The Leela Kovalam )
- 9. Management of TheLeela Group • Mr.Vivek Nair - Chairman & Managing Director • Mr.Vivek Nair - CEO • Mr.Dinesh Nair - Joint Managing Director • Mrs.Madhu Nair – Non- Executive • Mr.Venu Krishnan – Deputy Managing Director • Mr. Krishna Deshika – Director Finance & CFO
- 11. MARKETING STRATEGIES OFLEELA HOTELS • A Strategy used to target specific market segments through • Providing discounts to business customers • Free dining vouchers • Providing standardised facilities and services • The Leela group follows the promotional strategies such as online and offline .
- 12. The Leela hotelmarketing mix chart Services/ facilities The Leela group is providing standardised facilities to their customers by offering: • Guest rooms • Conference facilities • Health and wellness facilities • Business centre • Parking facilities
- 13. Distribution The hotel isusing direct as well as indirect marketing methods by: • Printed media advertisements • Hotel website booking system • Travel agents • Event planners • Online travel agents
- 14. Communication channels The Leelagroup is also focusing on the communication channels for its growth like: • Brochures • Hotel websites • Twitter channel • Facebook page • Billboards
- 15. Other Marketing strategies •Personal selling • Public relations • Direct marketing • Advertisement • Website based marketing
- 16. Sales strategies ofthe Leela Hotels • Travel agents • Membership rewards • Online discount • Cross promotion
- 17.