marketing stretgies
•Download as PPTX, PDF•
1 like•1,917 views
The Leela Hotels is a leading luxury hotel chain in India founded by C.P. Krishnan Nair in 1986. It has 8 five-star deluxe properties across premium locations in India, of which 6 are owned. The Leela Hotels is known for its high-quality hospitality services and facilities. It uses marketing strategies like discounts for business customers, promotional activities on digital channels and print media, and partnerships with travel agents to target customers and drive sales.
Report
Share
Report
Share
Recommended
Marketing Management Project 2 - The Leela Hotels Marketing Strategy v1.0
Hotel Leela Ventures began in 1986 and has grown to include top-class hotels in India and abroad. It reported revenues of Rs. 660.54 crores in 2012-2013 but a total loss of Rs. 433.45 crores. The document analyzes Leela Ventures' marketing strategy after splitting from its long-time partner and expanding across India and internationally with new properties. It also provides an overview of the growing Indian hotel and tourism industry, which contributed Rs. 2.17 trillion to GDP in 2013 and is expected to reach Rs. 4.35 trillion by 2024.
The oberoi hotels
The Oberoi Group is a luxury hotel chain founded in 1934 in India by Rai Bahadur Mohan Singh Oberoi. It currently operates 29 hotels across 5 countries. The Oberoi Group is led by Chairman and CEO P.R.S. Oberoi, the son of the founder. The company aims to provide excellent service and meet guest expectations through its mission, vision, and values of conducting business ethically and putting customers first. Some of its iconic properties include The Oberoi in New Delhi, The Oberoi Amarvilas in Agra, and The Oberoi Udaivilas in Udaipur.
Hyatt Hotels Corporation
Hyatt Hotels Corporation is a global hospitality company founded in 1957 and headquartered in Chicago, Illinois. It operates over 600 hotels and resorts under twelve brands. Hyatt has expanded internationally since opening its first hotel outside the US in Hong Kong in 1969. Notable events in Hyatt's history include introducing new brands, acquiring other hotel companies, and going public on the NYSE in 2009. Currently, Hyatt focuses on expanding its brand presence worldwide through new hotel development, conversions, franchising, and strategic acquisitions.
Dewaang Vig 2041116112.pdf(The Leela)
The document provides a training report from Dewaang Vig's internship at The Leela Palace New Delhi in the kitchen department. It includes an acknowledgement, index of sections, and sections about the hotel, history, philosophy, art, culinary offerings, banquet services, and Dewaang's experience in the kitchen. Dewaang gained experience in food preparation and learned about the operations and standards of The Leela Palace New Delhi during their internship in the luxury hotel's kitchen.
Chain hotels of the world
The document discusses the largest hotel chains in the world. It provides information on 16 major hotel brands, including IHG, Best Western, Marriott, Hilton, Accor, Starwood, Wyndham, Hyatt, Rezidor, Choice, Jumeirah, Four Seasons, The Lalit, Taj, Oberoi, and ITC Hotels. It details the number of properties, rooms, locations, brands, and other facts about the operations of each global hotel company.
IHM INDUSTRIAL TRAINING PRESENTATION
The document is an industrial training report submitted by Subham Chettri from IHM Gangtok detailing his training at the Hyatt Ahmedabad hotel. It provides an introduction to the hotel including its address, phone number, and location in the heart of Ahmedabad near a lake and mall. It then summarizes the room amenities including beds, pillows, technology, and room service. It also describes the various hotel facilities, food production areas in the kitchen, food and beverage service outlets, and tasks performed in different hotel departments like housekeeping, front office, and food and beverage.
The Leela Hotel
Presentation on The Leela Hotel, their USP, product proposition, current standing in hotel industry in India and abroad.
domestic and international hotel chain
include only points regarding hotel chain in this one is Jumeirah hotel chain and second is Oyo rooms hotel chain management.
Recommended
Marketing Management Project 2 - The Leela Hotels Marketing Strategy v1.0
Hotel Leela Ventures began in 1986 and has grown to include top-class hotels in India and abroad. It reported revenues of Rs. 660.54 crores in 2012-2013 but a total loss of Rs. 433.45 crores. The document analyzes Leela Ventures' marketing strategy after splitting from its long-time partner and expanding across India and internationally with new properties. It also provides an overview of the growing Indian hotel and tourism industry, which contributed Rs. 2.17 trillion to GDP in 2013 and is expected to reach Rs. 4.35 trillion by 2024.
The oberoi hotels
The Oberoi Group is a luxury hotel chain founded in 1934 in India by Rai Bahadur Mohan Singh Oberoi. It currently operates 29 hotels across 5 countries. The Oberoi Group is led by Chairman and CEO P.R.S. Oberoi, the son of the founder. The company aims to provide excellent service and meet guest expectations through its mission, vision, and values of conducting business ethically and putting customers first. Some of its iconic properties include The Oberoi in New Delhi, The Oberoi Amarvilas in Agra, and The Oberoi Udaivilas in Udaipur.
Hyatt Hotels Corporation
Hyatt Hotels Corporation is a global hospitality company founded in 1957 and headquartered in Chicago, Illinois. It operates over 600 hotels and resorts under twelve brands. Hyatt has expanded internationally since opening its first hotel outside the US in Hong Kong in 1969. Notable events in Hyatt's history include introducing new brands, acquiring other hotel companies, and going public on the NYSE in 2009. Currently, Hyatt focuses on expanding its brand presence worldwide through new hotel development, conversions, franchising, and strategic acquisitions.
Dewaang Vig 2041116112.pdf(The Leela)
The document provides a training report from Dewaang Vig's internship at The Leela Palace New Delhi in the kitchen department. It includes an acknowledgement, index of sections, and sections about the hotel, history, philosophy, art, culinary offerings, banquet services, and Dewaang's experience in the kitchen. Dewaang gained experience in food preparation and learned about the operations and standards of The Leela Palace New Delhi during their internship in the luxury hotel's kitchen.
Chain hotels of the world
The document discusses the largest hotel chains in the world. It provides information on 16 major hotel brands, including IHG, Best Western, Marriott, Hilton, Accor, Starwood, Wyndham, Hyatt, Rezidor, Choice, Jumeirah, Four Seasons, The Lalit, Taj, Oberoi, and ITC Hotels. It details the number of properties, rooms, locations, brands, and other facts about the operations of each global hotel company.
IHM INDUSTRIAL TRAINING PRESENTATION
The document is an industrial training report submitted by Subham Chettri from IHM Gangtok detailing his training at the Hyatt Ahmedabad hotel. It provides an introduction to the hotel including its address, phone number, and location in the heart of Ahmedabad near a lake and mall. It then summarizes the room amenities including beds, pillows, technology, and room service. It also describes the various hotel facilities, food production areas in the kitchen, food and beverage service outlets, and tasks performed in different hotel departments like housekeeping, front office, and food and beverage.
The Leela Hotel
Presentation on The Leela Hotel, their USP, product proposition, current standing in hotel industry in India and abroad.
domestic and international hotel chain
include only points regarding hotel chain in this one is Jumeirah hotel chain and second is Oyo rooms hotel chain management.
Marriott hotels case study
Segmentation of marriott hotels, different levels of product, products and services of Marriott hotels, reward programs of Marriott and about how they retain their customers.
Hospitality services / Marketing Mix of Hotel Taj Mumbai.
The document provides details about the Taj Mahal Palace Hotel in Mumbai, India. It discusses the hotel's history, facilities, and services. [The Taj Mahal Palace Hotel is a historic five-star hotel located in Mumbai that first opened in 1903.] It then examines the hotel's marketing mix, known as the 8 P's, which are Product, Place, People, Promotion, Price, Productivity, Process, and Physical Evidence. [The summary analyzes each P as it relates to the operations and customer experience at the Taj Mahal Palace Hotel.]
Taj hotels and resort
The Taj Hotels Resorts and Palaces owns and operates 93 hotels in India and 16 internationally. It was founded in 1903 with the opening of the Taj Mahal Palace Hotel in Mumbai. Currently, it employs over 13,000 people across its portfolio of luxury and leisure hotels. The company pioneered many "firsts" in Indian hospitality and continues to expand its brand portfolio to include newer brands like Vivanta and Ginger while maintaining its flagship Taj brand properties.
JW marriot
The document provides an overview of JW Marriott, a luxury hotel chain owned by Marriott International. It discusses the history and establishment of JW Marriott in 1984. It also outlines the vision, mission, and profiles of the Chairman and CEO of JW Marriott. Additionally, it notes recent mergers including the acquisition of Starwood Hotels in 2015 that made Marriott the world's largest hotel company. Finally, it briefly discusses the organizational structure, global footprint, financial performance, and awards/recognition of JW Marriott.
ITC Hotels
ITC Limited is an Indian conglomerate company whose businesses include hotels, paper, packaging, agri-business, information technology and others. It was incorporated in 1910 as Imperial Tobacco Company of India and later renamed to ITC Limited in 1974. ITC operates luxury hotel chains across India under various brands such as ITC Hotels, WelcomHotels and Fortune Hotels. It is recognized for pioneering sustainability practices in the hospitality industry with all its hotels being LEED platinum certified. ITC also owns and operates several high-end restaurants that are recognized internationally for their cuisine.
Hotel Industry Presentation
This document provides an overview of the hotel industries. It begins with defining a hotel as an establishment that provides paid lodging and accommodation on a short-term basis. It then discusses the classification of hotels based on location, property type, pricing plans, clientele, and length of stay. It provides definitions for what the hotel industry and hotel marketing strategy entail. It notes that the hospitality sector, which includes hotels, is one of the fastest growing sectors in India. It also discusses the importance of comfort, security, privacy, convenience, and cleanliness for hotel guests.
LEELA Group of Hotels -CAPT- KRISHNAN NAIR
The Leela is one of India's finest luxury hotel brands that has grown from 1 hotel to 8 award-winning properties across India over 25 years. The Leela redefined luxury hospitality standards and is owned by Hotel Leelaventure Limited. The Leela aims to provide memorable experiences celebrating India's culture through high-quality services and amenities like restaurants, spas, pools and more. Current properties are located in major cities and destinations across India with more in development.
Internship Report on Dhaka Regency Hotel & Resort
This internship report summarizes the author's 3-month internship at Dhaka Regency Hotel and Resort. It provides an overview of the hotel's food and beverage, front office, and housekeeping departments. It analyzes guest satisfaction surveys and the hotel's performance before and after political instability in Bangladesh. The report aims to evaluate the hotel's operations and identify areas for improvement to provide optimal guest satisfaction.
Taj Hotels Resorts & Palaces
The document discusses the Taj Hotels Resorts and Palaces group. It notes that the group began with Jamsetji Tata's passion for Bombay, which led to the opening of the Taj Mahal Palace hotel in 1903. The group now comprises 108 hotels across India and 17 international hotels. It discusses the 7 P's of Taj marketing - product, price, place, promotion, people, physical evidence, and process. It also briefly discusses Taj's competitors and does a SWOT analysis, noting strengths like heritage and brand image, and weaknesses such as some properties being older and limited global presence.
Itc hotels
ITC HOTELS, Marketing mix of ITC hotels, marketing at ITC hotels, 4 p's , loyality program of ITC hotels.
Service marketing mix of ITC hotel
- ITC Hotels is India's premier chain of luxury hotels launched in 1975 that pioneered the concept of 'Responsible Luxury'.
- It has properties classified under four brands: ITC One, Towers, Eva, and Executive Club.
- The document discusses ITC Hotels' products, pricing, promotion, locations, target customers, employees, processes, and physical evidence.
Presentation on carlson rezidor hotel group
The Carlson Rezidor Hotel Group is one of the largest hotel groups in the world with over 1,370 hotels across 110 countries. It was founded in 1938 and owns several brands including Radisson Hotels, Radisson Blu, Country Inns & Suites, Park Inn, and Park Plaza Hotels & Resorts. The group is headquartered in Minneapolis, USA and Brussels, Belgium and employs over 88,000 staff worldwide.
Oberoi hotels -history &present
M.S. Oberoi started his hotel career in 1922 as a billing clerk at The Cecil hotel in Shimla, India. Within a few years, he helped purchase and manage The Carlton Hotel, which was later renamed Clarkes. In 1934, he purchased the hotel fully. As India gained independence, Oberoi expanded his hotel business and established the Oberoi Group and East India Hotels Ltd. The Oberoi Group now owns and manages over 30 luxury hotels worldwide known for excellent service and amenities.
ANALYSIS OF HOTEL INDUSTRY
This document provides an overview of the hotel industry in India. It discusses how hospitality is an important part of Indian culture and how the industry has grown significantly in recent years. The industry faces some challenges like seasonality, shortage of skilled labor, and intense competition. Technology is playing a bigger role in meeting customer expectations. Major players in the industry are discussed and different hotel types, rooms, and operating models are outlined. The revenue structure and various initiatives by the government to support the industry are also summarized.
Taj Hotel
The document provides an overview of the Taj Hotels group. It discusses the hotel industry in India and categories of hotels. It then focuses on Taj Hotels, describing its founding in 1903, expansion across India and globally, categories of Taj hotels including luxury, business, and leisure hotels. The summary also discusses Taj Hotels' marketing mix, competitors, and segmentation strategies.
Analysis of negative hotel reviews | Hilton hotel
This document provides an analysis of negative online reviews of the Hilton New York Grand Central hotel and how the hotel handles customer complaints and service recovery. It identifies the main negative issues mentioned in 630 reviews from TripAdvisor, Facebook, and Booking.com, categorizes them according to the SERVQUAL model of service quality, and analyzes how the hotel responds to negative reviews. The document then provides managerial implications for improving service quality, monitoring reviews, and encouraging positive customer feedback.
Jw marriot juhu
Marriott was founded in 1927 and opened its first hotel in 1957. It has since grown to operate 30 hotel brands internationally. The document provides details about Marriott's brands and locations in India, amenities at the JW Marriott Mumbai Juhu such as room rates and facilities, and features of Marriott's loyalty program Club Marriott including discounts and certificates available to members.
IT_Report_Final.compressed
The document is an industrial training report submitted by Nomaan Shaikh after completing a 4-month internship at Four Points by Sheraton in Vashi, India. It includes an acknowledgements section thanking those who supported the internship. The report then provides an overview of Four Points by Sheraton as a brand and the specific hotel in Vashi. It describes the hotel's facilities including 150 rooms, restaurants, spa, and business center.
Introduction to hotel industry
The document provides an introduction to the hotel industry, describing what a hotel is and how they are classified. It discusses how hotels are categorized based on location, facilities offered, length of guest stay, type of clientele, pricing plans, and basis of ownership. It also describes the different types of hotel rooms and rates/plans that hotels offer. The key departments of a hotel, including front office, food and beverage, housekeeping, and maintenance, are outlined.
Le Meridian Presentation
The document discusses Le Meridien, an international hotel brand owned by Starwood Hotels & Resorts. It provides details on Le Meridien's history, mission, locations, facilities, awards and future plans. Specifically, it notes that Le Meridien was established in 1972, currently has over 120 hotels in 50 countries, and plans to invest $200 million to renovate 13 hotels and resorts in the Middle East and Africa region over the next 3 years.
Taj
The document summarizes information about the Taj Hotels group. It discusses that Taj Hotels is one of Asia's largest luxury hotel chains founded in 1903. It provides details about Taj Hotel's officials, milestones such as opening new hotels across India and other countries, awards received, services offered, and future expansion plans to open 43 new properties with 10,000 to 12,000 rooms in the next four years. The document also includes photos of some Taj Hotel properties.
Taj Group Of Hotels
The document summarizes information about the Taj Hotels group. It discusses that Taj Hotels is one of Asia's largest luxury hotel chains founded in 1903. It provides details about Taj Hotel's officials, milestones such as opening new hotels across India and other countries, awards received, services offered, and future expansion plans to open 43 new properties with 10,000 to 12,000 rooms in the next four years. The document also includes photos of some Taj Hotel properties.
More Related Content
What's hot
Marriott hotels case study
Segmentation of marriott hotels, different levels of product, products and services of Marriott hotels, reward programs of Marriott and about how they retain their customers.
Hospitality services / Marketing Mix of Hotel Taj Mumbai.
The document provides details about the Taj Mahal Palace Hotel in Mumbai, India. It discusses the hotel's history, facilities, and services. [The Taj Mahal Palace Hotel is a historic five-star hotel located in Mumbai that first opened in 1903.] It then examines the hotel's marketing mix, known as the 8 P's, which are Product, Place, People, Promotion, Price, Productivity, Process, and Physical Evidence. [The summary analyzes each P as it relates to the operations and customer experience at the Taj Mahal Palace Hotel.]
Taj hotels and resort
The Taj Hotels Resorts and Palaces owns and operates 93 hotels in India and 16 internationally. It was founded in 1903 with the opening of the Taj Mahal Palace Hotel in Mumbai. Currently, it employs over 13,000 people across its portfolio of luxury and leisure hotels. The company pioneered many "firsts" in Indian hospitality and continues to expand its brand portfolio to include newer brands like Vivanta and Ginger while maintaining its flagship Taj brand properties.
JW marriot
The document provides an overview of JW Marriott, a luxury hotel chain owned by Marriott International. It discusses the history and establishment of JW Marriott in 1984. It also outlines the vision, mission, and profiles of the Chairman and CEO of JW Marriott. Additionally, it notes recent mergers including the acquisition of Starwood Hotels in 2015 that made Marriott the world's largest hotel company. Finally, it briefly discusses the organizational structure, global footprint, financial performance, and awards/recognition of JW Marriott.
ITC Hotels
ITC Limited is an Indian conglomerate company whose businesses include hotels, paper, packaging, agri-business, information technology and others. It was incorporated in 1910 as Imperial Tobacco Company of India and later renamed to ITC Limited in 1974. ITC operates luxury hotel chains across India under various brands such as ITC Hotels, WelcomHotels and Fortune Hotels. It is recognized for pioneering sustainability practices in the hospitality industry with all its hotels being LEED platinum certified. ITC also owns and operates several high-end restaurants that are recognized internationally for their cuisine.
Hotel Industry Presentation
This document provides an overview of the hotel industries. It begins with defining a hotel as an establishment that provides paid lodging and accommodation on a short-term basis. It then discusses the classification of hotels based on location, property type, pricing plans, clientele, and length of stay. It provides definitions for what the hotel industry and hotel marketing strategy entail. It notes that the hospitality sector, which includes hotels, is one of the fastest growing sectors in India. It also discusses the importance of comfort, security, privacy, convenience, and cleanliness for hotel guests.
LEELA Group of Hotels -CAPT- KRISHNAN NAIR
The Leela is one of India's finest luxury hotel brands that has grown from 1 hotel to 8 award-winning properties across India over 25 years. The Leela redefined luxury hospitality standards and is owned by Hotel Leelaventure Limited. The Leela aims to provide memorable experiences celebrating India's culture through high-quality services and amenities like restaurants, spas, pools and more. Current properties are located in major cities and destinations across India with more in development.
Internship Report on Dhaka Regency Hotel & Resort
This internship report summarizes the author's 3-month internship at Dhaka Regency Hotel and Resort. It provides an overview of the hotel's food and beverage, front office, and housekeeping departments. It analyzes guest satisfaction surveys and the hotel's performance before and after political instability in Bangladesh. The report aims to evaluate the hotel's operations and identify areas for improvement to provide optimal guest satisfaction.
Taj Hotels Resorts & Palaces
The document discusses the Taj Hotels Resorts and Palaces group. It notes that the group began with Jamsetji Tata's passion for Bombay, which led to the opening of the Taj Mahal Palace hotel in 1903. The group now comprises 108 hotels across India and 17 international hotels. It discusses the 7 P's of Taj marketing - product, price, place, promotion, people, physical evidence, and process. It also briefly discusses Taj's competitors and does a SWOT analysis, noting strengths like heritage and brand image, and weaknesses such as some properties being older and limited global presence.
Itc hotels
ITC HOTELS, Marketing mix of ITC hotels, marketing at ITC hotels, 4 p's , loyality program of ITC hotels.
Service marketing mix of ITC hotel
- ITC Hotels is India's premier chain of luxury hotels launched in 1975 that pioneered the concept of 'Responsible Luxury'.
- It has properties classified under four brands: ITC One, Towers, Eva, and Executive Club.
- The document discusses ITC Hotels' products, pricing, promotion, locations, target customers, employees, processes, and physical evidence.
Presentation on carlson rezidor hotel group
The Carlson Rezidor Hotel Group is one of the largest hotel groups in the world with over 1,370 hotels across 110 countries. It was founded in 1938 and owns several brands including Radisson Hotels, Radisson Blu, Country Inns & Suites, Park Inn, and Park Plaza Hotels & Resorts. The group is headquartered in Minneapolis, USA and Brussels, Belgium and employs over 88,000 staff worldwide.
Oberoi hotels -history &present
M.S. Oberoi started his hotel career in 1922 as a billing clerk at The Cecil hotel in Shimla, India. Within a few years, he helped purchase and manage The Carlton Hotel, which was later renamed Clarkes. In 1934, he purchased the hotel fully. As India gained independence, Oberoi expanded his hotel business and established the Oberoi Group and East India Hotels Ltd. The Oberoi Group now owns and manages over 30 luxury hotels worldwide known for excellent service and amenities.
ANALYSIS OF HOTEL INDUSTRY
This document provides an overview of the hotel industry in India. It discusses how hospitality is an important part of Indian culture and how the industry has grown significantly in recent years. The industry faces some challenges like seasonality, shortage of skilled labor, and intense competition. Technology is playing a bigger role in meeting customer expectations. Major players in the industry are discussed and different hotel types, rooms, and operating models are outlined. The revenue structure and various initiatives by the government to support the industry are also summarized.
Taj Hotel
The document provides an overview of the Taj Hotels group. It discusses the hotel industry in India and categories of hotels. It then focuses on Taj Hotels, describing its founding in 1903, expansion across India and globally, categories of Taj hotels including luxury, business, and leisure hotels. The summary also discusses Taj Hotels' marketing mix, competitors, and segmentation strategies.
Analysis of negative hotel reviews | Hilton hotel
This document provides an analysis of negative online reviews of the Hilton New York Grand Central hotel and how the hotel handles customer complaints and service recovery. It identifies the main negative issues mentioned in 630 reviews from TripAdvisor, Facebook, and Booking.com, categorizes them according to the SERVQUAL model of service quality, and analyzes how the hotel responds to negative reviews. The document then provides managerial implications for improving service quality, monitoring reviews, and encouraging positive customer feedback.
Jw marriot juhu
Marriott was founded in 1927 and opened its first hotel in 1957. It has since grown to operate 30 hotel brands internationally. The document provides details about Marriott's brands and locations in India, amenities at the JW Marriott Mumbai Juhu such as room rates and facilities, and features of Marriott's loyalty program Club Marriott including discounts and certificates available to members.
IT_Report_Final.compressed
The document is an industrial training report submitted by Nomaan Shaikh after completing a 4-month internship at Four Points by Sheraton in Vashi, India. It includes an acknowledgements section thanking those who supported the internship. The report then provides an overview of Four Points by Sheraton as a brand and the specific hotel in Vashi. It describes the hotel's facilities including 150 rooms, restaurants, spa, and business center.
Introduction to hotel industry
The document provides an introduction to the hotel industry, describing what a hotel is and how they are classified. It discusses how hotels are categorized based on location, facilities offered, length of guest stay, type of clientele, pricing plans, and basis of ownership. It also describes the different types of hotel rooms and rates/plans that hotels offer. The key departments of a hotel, including front office, food and beverage, housekeeping, and maintenance, are outlined.
Le Meridian Presentation
The document discusses Le Meridien, an international hotel brand owned by Starwood Hotels & Resorts. It provides details on Le Meridien's history, mission, locations, facilities, awards and future plans. Specifically, it notes that Le Meridien was established in 1972, currently has over 120 hotels in 50 countries, and plans to invest $200 million to renovate 13 hotels and resorts in the Middle East and Africa region over the next 3 years.
What's hot (20)
Hospitality services / Marketing Mix of Hotel Taj Mumbai.
Hospitality services / Marketing Mix of Hotel Taj Mumbai.
Similar to marketing stretgies
Taj
The document summarizes information about the Taj Hotels group. It discusses that Taj Hotels is one of Asia's largest luxury hotel chains founded in 1903. It provides details about Taj Hotel's officials, milestones such as opening new hotels across India and other countries, awards received, services offered, and future expansion plans to open 43 new properties with 10,000 to 12,000 rooms in the next four years. The document also includes photos of some Taj Hotel properties.
Taj Group Of Hotels
The document summarizes information about the Taj Hotels group. It discusses that Taj Hotels is one of Asia's largest luxury hotel chains founded in 1903. It provides details about Taj Hotel's officials, milestones such as opening new hotels across India and other countries, awards received, services offered, and future expansion plans to open 43 new properties with 10,000 to 12,000 rooms in the next four years. The document also includes photos of some Taj Hotel properties.
hospility renowed chain of hotels
This document summarizes information about renowned domestic and international hotel chains. It discusses the Leela Group of hotels in India, including the history of the first Leela hotel in Mumbai and facilities offered. It also profiles the Accor Group, one of the largest international hotel chains with over 4,000 hotels worldwide and various brands like Ibis, Mercure, and Sofitel. The document concludes with acknowledgments to the faculty member for their support.
Hospitality-Frankfinn [jaifar]
The Leela Group of Hotels is an Indian luxury hotel chain founded in 1957 by Capt. C.P. Krishnan Nair. It started with one hotel in Mumbai called Hotel Leela and has since expanded to include hotels in several major Indian cities. The Accor Group is a French multinational hospitality company operating over 4,000 hotels worldwide under various brands. It was founded in 1967 and has grown significantly over the decades through strategic acquisitions of hotel brands and properties around the world.
Taj Mahal Palace Hotel Service Marketing
The Taj Mahal Palace in Mumbai is a luxury hotel founded in 1903 that has since expanded globally. It offers well-appointed rooms, restaurants, bars, business centers, and other amenities. The Taj positions itself as providing a royal experience through high-end service. It targets foreign tourists, executives, celebrities, and politicians. While prices are high, the Taj focuses on service excellence through well-trained employees who are dedicated to customer satisfaction. During a 2008 terrorist attack, 11 employees sacrificed their lives helping guests escape. The Taj aims to exceed guest expectations through programs like its loyalty program and emphasis on internal and external marketing.
Avari group
The document provides an overview of the Avari Group, a hospitality company based in Pakistan. It discusses the company's history starting in 1947, operations including hotels in Pakistan and Dubai. It profiles the Avari family members including Dinshaw Byramji Avari, who founded the company, and his successors Byram Avari, Dinshaw, and Xerus. In 2010, the Chairman Byram D. Avari was considering challenges facing the company related to Pakistan's economic problems and the company's lifelong employment policy. He was thinking about how to groom the next generation and manage business challenges going forward.
Hotels and Resorts Around India
Presentation on Hotels and resorts around India. These are a few hotels and resorts. made by Yash Aggarwal
Panoramic universal growth story
1. Panoramic Universal Growth Strategy operates hotels and resorts in India and overseas, as well as travel agencies and online travel portals. It has over 1,000 rooms across 11 hotels in India and 6 hotels overseas with over 800 rooms.
2. The company plans to expand further with 7 new hotels totaling over 1,000 rooms in India. It also manages additional hotels.
3. The company operates travel agencies in India and the US to provide tourism services both domestic and international. It also runs travel websites.
Hospitality
I have Select two renowned chains hotels [ one domestic & one international ] and trace its history right from the time of its inception. Also compare the facilities offered by the hotel chains.
1) Domestic chain of Hotel is TAJ Hotels Resorts & Palaces
2) International Chain Of Hotels is Hilton Hotels & Resorts
Study on Taj Group of hotels
The Taj Group of Hotels was founded in 1902 by Jamsetji Tata and owns luxury hotel brands such as Taj, Vivanta, and Gateway. It began by opening The Taj Mahal Palace hotel in Mumbai and has since expanded to over 100 hotels worldwide, also transforming several Indian palaces into luxury hotels. While it has strong brand recognition and customer loyalty, the Taj Group faces challenges from high maintenance costs, unequal growth across segments, and increasing competition.
Hospitality Industry Leadership
A presentation given to Sonoma State University students in the hospitality management certificate program.
Shoppers stop presentation
Shoppers Stop is a major Indian retailer founded in 1991 with headquarters in Mumbai. It has over 14,000 employees and annual revenue of $320 million. The company was founded by the K. Raheja Corp group and is led by Managing Director Govind S. Shrikhande. Shoppers Stop operates various department stores and offers advertising options including floor graphics, kiosk promotions, and mall displays. In 2008, it launched a rebranding effort to position itself as a "Bridge to Luxury" and started new store concepts to address competition issues.
G
The document provides an overview of the Taj Hotel industry in India. It discusses the different types of hotels in India categorized by star ratings and amenities. It then introduces the Taj Hotel group - its founding in 1903, current portfolio of over 75 hotels globally, and segmentation into luxury, business, and leisure hotels. The document also discusses Taj Hotel's marketing mix, competition, and awards and acquisitions over the years.
Renamed eco(1)
The Indian Hotels Company Limited, also known as Taj Hotels Resorts and Palaces, was incorporated in 1902 and established its first hotel, The Taj Mahal Palace in Mumbai, in 1903. Since then it has expanded to include over 100 hotels across India and internationally. Its vision is to be a benchmark in the hospitality industry globally. While it has faced challenges like the 2008 Mumbai terrorist attacks and competition from other hotel chains, Taj Hotels aims to continue growing and opening over 80 new hotels globally by 2018 through expansion, renovations, and entering new market segments.
Hospitality
The document provides information about domestic and international hotel chains. It discusses the history and future plans of The Leela, a luxury Indian hotel chain founded in 1986 with properties across India. It also discusses the Wyndham Hotel Group, the world's largest hotel company with over 7,500 hotels worldwide and several hotel brands. The document outlines the history of Wyndham from its founding in 2006 and acquisitions and expansion plans through 2022. It also includes a facilities chart comparing amenities between luxury, semi-luxury, and budget hotels. Finally, it provides a brief definition and importance of housekeeping in hotel management.
Shoppers stop presentation
Shoppers Stop is a major Indian retailer founded in 1991 and headquartered in Mumbai. It has annual revenue of $320 million and employs 14,000 people. The company was founded by the K. Raheja Corp group and is led by Managing Director Govind S. Shrikhande. Shoppers Stop offers various advertising options within its stores and repositioned itself in 2008 with a new logo and tagline as a "bridge to luxury" retailer.
Jaikant Shroff.doc - Copy
Jaikant Shroff has over 25 years of experience in the hospitality industry working at luxury hotels across 5 cities in India. He has held leadership roles such as General Manager and has helped open two new hotels. Currently he is the General Manager of Vivanta by Taj, Begumpet – Hyderabad. He has received several awards for his work in achieving high customer satisfaction and financial success.
Libita profile very up dated new look
Libita is a hotel management consulting firm in Indonesia that provides services including hotel management, operations, human resources development, and financial and marketing consulting. They work with over 20 years of experience in the hospitality industry to help clients effectively manage their hotels. Their team of experts provides services throughout the hotel development and management process from pre-opening to daily operations. Libita's mission is to deliver high quality management consulting services to create efficient and profitable hotels for their clients.
Frankfinnhospitalityassignment 091227022938-phpapp02
The Leela Group of Hotels is an Indian hotel company founded by Captain C.P. Krishnan Nair in 1988. It started with one hotel in Mumbai and has since expanded to four luxury hotels located in Mumbai, Bangalore, Kovalam, and Goa. Captain Nair was inspired to launch the hotel chain after realizing India's need for hotels that could match international standards. The Leela Group aims to provide hospitality that honors India's cultural heritage while operating at world-class standards of technology and service.
Frankfinn Hospitality Assignment
The Leela Group of Hotels is an Indian hotel company founded by Captain C.P. Krishnan Nair in 1988. It started with one hotel in Mumbai and has since expanded to four luxury hotels located in Mumbai, Bangalore, Kovalam, and Goa. Captain Nair was inspired to launch the hotel chain after realizing India's need for hotels that could match international standards. The Leela Group aims to provide hospitality that honors India's cultural heritage while operating at world-class standards of technology and service.
Similar to marketing stretgies (20)
Frankfinnhospitalityassignment 091227022938-phpapp02
Frankfinnhospitalityassignment 091227022938-phpapp02
Recently uploaded
Best Places to Stay in New Brunswick, Canada.
New Brunswick, a picturesque province in eastern Canada, offers a plethora of unique and charming places to stay for every kind of traveler. From the historic allure of Fredericton and the vibrant culture of Saint John to the natural beauty of Fundy National Park and the serene coastal towns like St. Andrews by-the-Sea, there's something for everyone. Whether you prefer luxury resorts, cozy inns, rustic lodges, or budget-friendly options, the best places to stay in New Brunswick ensure a memorable stay, allowing you to fully immerse yourself in the province's rich history, stunning landscapes, and warm hospitality.
https://www.mmanor.ca/blog/best-5-bed-and-breakfast-new-brunswick-canada
Discovering Egypt A Step-by-Step Guide to Planning Your Trip.ppt
Travelling to Egypt is like stepping into a time capsule where the past and present coexist, offering a unique blend of history, culture, and stunning landscapes.
See more: https://imperialegypt.com/tour-packages/
Un viaje a Buenos Aires y sus alrededores
A travelogue of my recent trip to Argentina, most to Buenos Aires, but including excursion to Iguazú waterfalls, Tigre, and Colonia del Sacramento in Uruguay
Assessing the Influence of Transportation on the Tourism Industry in Nigeria
This research dissertation investigates the complex interplay between transportation and the tourism industry in Nigeria, aiming to unravel critical insights that contribute to the enhancement of the overall tourist experience. The study employs a multi-faceted approach, literature review establishes a robust theoretical framework, incorporating The Service Quality and Satisfaction Theory to guide the research questions and hypotheses.
The methodology involves the distribution of a structured questionnaire, ensuring a representative sample and facilitating a comprehensive analysis of the gathered data.
Key findings include the nuanced perceptions of transportation infrastructure adequacy, safety and security concerns, financial influences on travel decisions, and the cultural and ecological impacts of transportation choices. These findings culminate in a comprehensive set of recommendations for policymakers and practitioners in the Nigerian tourism industry. The findings contribute to the existing literature by providing actionable insights for policymakers, stakeholders, and researchers in the Nigerian tourism sector.
The recommendations encompass gender-sensitive planning, infrastructure enhancements, safety measures, and strategic interventions to address financial constraints, ensuring a holistic and sustainable development of the tourism industry in Nigeria.
Author: Imafidon Osademwingie Martins
What Challenges Await Beginners in Snowshoeing
Discover the exhilarating world of snowshoeing through our presentation, highlighting the challenges faced by beginners. From physical exertion to technical finesse and braving harsh winter conditions, each step in the snow brings new obstacles and unforgettable adventures. Embrace the challenge and conquer the winter wonderland with confidence!
How To Change A Name On American Airlines Ticket.pptx
You can easily change/correct a name on your flight ticket under the American Airlines name change policy. The airline provides multiple online and offline modes to place a name change request. To learn more about how to change a name on American Airlines ticket, you can directly approach the airline’s customer support. Moreover, you can connect with a flight expert at +1-866-738-0741 for quick assistance.
在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样
学校原件一模一样【微信：741003700 】《(BU毕业证书)波士顿大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Top 10 Tourist Places in South India to Explore.pdf
Get the information here about top 10 tourist places in South India to explore with your family or friends by a taxi booked from Bharat Taxi.
Excursions in Tahiti Island Adventure
Our excursions in tahiti offer stunning lagoon tours, vibrant marine life encounters, and cultural experiences. We ensure unforgettable adventures amidst breathtaking landscapes and serene waters. For more information, mail us at tracey@uniquetahiti.com.
How Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdf
How do I plan a Kilimanjaro Climb?
Planning to climb Mount Kilimanjaro is an exciting yet detailed process. Here’s a step-by-step guide to help you prepare for this incredible adventure.
Agama Tours&Safaris-Kilimanjaro day trip
Guaranteed departures to Tanzania most memorable wildlife safari and kilimanjaro climbing in
How To Change Your Name On American Airlines Aadvantage.pptx
American Airlines permits passengers to change/correct names on their AAdvantage account. Also, you can request a name change both online via a web portal and offline over the phone. For further information on how to change your name on American Airlines Advantage, get in touch with the airline’s customer service. Also, you can reach out to a consolidation desk at +1-866-738-0741 for quick assistance.
Wayanad-The-Touristry-Heaven to the tour.pptx
Wayanad, nestled in Kerala's Western Ghats, is a lush paradise renowned for its scenic landscapes, rich biodiversity, and cultural heritage. From trekking Chembra Peak to exploring ancient Edakkal Caves, Wayanad offers thrilling adventures and serene experiences. Its vibrant economy, driven by agriculture and tourism, highlights a harmonious blend of nature, tradition, and modernity.
Recently uploaded (15)
Discovering Egypt A Step-by-Step Guide to Planning Your Trip.ppt
Discovering Egypt A Step-by-Step Guide to Planning Your Trip.ppt
Assessing the Influence of Transportation on the Tourism Industry in Nigeria
Assessing the Influence of Transportation on the Tourism Industry in Nigeria
How To Change A Name On American Airlines Ticket.pptx
How To Change A Name On American Airlines Ticket.pptx
Top 10 Tourist Places in South India to Explore.pdf
Top 10 Tourist Places in South India to Explore.pdf
How Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdf
How Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdf
How To Change Your Name On American Airlines Aadvantage.pptx
How To Change Your Name On American Airlines Aadvantage.pptx
marketing stretgies
- 1. SUBMITTEDBY: Vikas Chamba Registration no. 11504864
- 2. The Leela Hotels • A leading player in the growing luxury hotels segment in India, with a well- recognized brand name • Founder of the Leela group is C.P. Krishnan Nair • 8 existing five star deluxe properties, all in premium locations spread across India, of which 6 are owned • It was the first luxury hotel near the Sahara international airport
- 3. The Leela Hotels, Palaces And Resorts • Industry – Hospitality tourism • Founder – C.P Krishnan Nair • Founded – Mumbai, India • Headquarter – Mumbai, India • Key People – Vivek Nair (CMD) Dinesh Nair (JCMD) Rajeev Kaul(President) • Owner – Hotel Leelaventure Ltd.
- 4. History of the leela group • The Leela Hotels were founded by CP Krishnan Nair, named after his wife. • Built his first hotel THE LEELA MUMBAI in 1986 • Second hotel was built in Goa in 1991 with 206 guestrooms. • The Leela Group opened his resort in 2005- The Leela Kovalam in Thiruvanthapuram. • In 2011, The Leela Palace was opened in Delhi.
- 5. C.PKrishnanNAIR •Born – February 9, 1922 •He was the recipient of the PADMA BHUSHAN •Occupation – Chairman of THE LEELA GROUP •Died – May 17, 2014
- 6. Properties Palaces • The Leela Palace Bangalore • The Leela Palace Udaipur • The Leela Palace New Delhi • The Leela Palace Chennai Hotels • The Leela Mumbai • The Leela Ambience Gurgaon, Hotel and residence
- 7. Achievements • Hotelier India Awards • Asia Business Leadership Forum Award • Travel And Leisure , USA – One Of The 50 Best Hotels. • Times Food Awards 2013(The Leela Palace , Chennai) • Travellers Choice Award 2013 • Asia Spa India Awards 2013 ( The Leela Kovalam )
- 9. Management of The Leela Group • Mr.Vivek Nair - Chairman & Managing Director • Mr.Vivek Nair - CEO • Mr.Dinesh Nair - Joint Managing Director • Mrs.Madhu Nair – Non- Executive • Mr.Venu Krishnan – Deputy Managing Director • Mr. Krishna Deshika – Director Finance & CFO
- 11. MARKETING STRATEGIES OF LEELA HOTELS • A Strategy used to target specific market segments through • Providing discounts to business customers • Free dining vouchers • Providing standardised facilities and services • The Leela group follows the promotional strategies such as online and offline .
- 12. The Leela hotel marketing mix chart Services/ facilities The Leela group is providing standardised facilities to their customers by offering: • Guest rooms • Conference facilities • Health and wellness facilities • Business centre • Parking facilities
- 13. Distribution The hotel is using direct as well as indirect marketing methods by: • Printed media advertisements • Hotel website booking system • Travel agents • Event planners • Online travel agents
- 14. Communication channels The Leela group is also focusing on the communication channels for its growth like: • Brochures • Hotel websites • Twitter channel • Facebook page • Billboards
- 15. Other Marketing strategies • Personal selling • Public relations • Direct marketing • Advertisement • Website based marketing
- 16. Sales strategies of the Leela Hotels • Travel agents • Membership rewards • Online discount • Cross promotion
- 17. Thank you