Applying Key Concepts to Music Video

GET AHEAD AT A2! Music Video Theory Introduction An introduction to the key media concepts

AIMS ,[object Object],[object Object],[object Object]

ANDREW GOODWIN’S 6 FEATURES OF MUSIC VIDEOS ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],From Andrew Goodwin, DANCING IN THE DISTRACTION FACTORY, 1992.

GENRE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

AUDIENCE ,[object Object],[object Object],[object Object],[object Object],[object Object]

NARRATIVE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

REPRESENTATION ,[object Object],[object Object],[object Object],[object Object],[object Object],A star is an image not a real person that is constructed (as any other aspect of fiction is) out of a range of materials ( Richard Dyer )

BEYONCE – IRREPLACEABLE (2006) Genre Pop ballad with R&B influences Flash car/strong female Performance towards end of video Illustration of lyrics through narrative Narrative Linear/illustrative Narrated by lead singer Cross cuts Female empowerment theme. Triumphant resolution. Audience Target audience – 15-30 yr old female Also appeals to males through choice of costume by Beyonce Female audience can identify with the character and the situation in which she finds herself. Representation Star Image: Strong, female lead, confident persona Laura Mulvey – notion of looking – use of mirrors when getting dressed

ACTIVITY ,[object Object],[object Object],[object Object],[object Object]

Applying Key Concepts to Music Video

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Applying Key Concepts to Music Video

Similar to Applying Key Concepts to Music Video (20)

More from Sally Pickford

More from Sally Pickford (20)

Recently uploaded

Recently uploaded (20)

Applying Key Concepts to Music Video