Presentation from Salesforce.org Higher Ed Summit 2017 by: James Davidson of 7Summits The social phenomenon is impacting every facet of higher education. From the onslaught of new ways alumni are communicating, sharing, collaborating via social networks to the innovative digital and social media breakthroughs that stand to reinvent the way they think about building, maintaining and engaging alumni networks, managing clubs and associations, volunteering, donating and student mentoring change is coming to this sector. Top-down communications like print, email, and web now must be supplemented with connected networks and user-generated content. Learn how to use and extend your investment in Salesforce with Community Cloud to build a next generation alumni engagement platform including use cases and best practices.

1. Connect, Engage & Drive Participation in
your Alumni Network with Communities
James Davidson
7Summits, VP Community
james@7summitsinc.com
@7summitsinc
7Summits

2. 2
7Summits creates online community
experiences that transform businesses
and enhance people’s lives.
220+
Communities and
Websites
Design
Awards27
SINCE 2009
Winner of Forrester
Groundswell Award
Winner of Salesforce Partner
Innovation Award for
Community Cloud
7SUMMITS AT A GLANCE

3. 7SUMMITS
7SUMMITS
7Summits leverages a unique approach that combines Salesforce software, proven accelerators, services
to implement a community users deserve while guiding your team on how to achieve measurable success
Baseline functionality, reusable
components, repeatable processes
and accelerators
Expert consultants, purpose built
solutions, strategic direction
SUCCESS MGMTSALESFORCE + IP SERVICES
Platform and community guidance,
change management, training, ongoing
support and maintenance
Pre-built solutions means less time
building, more time engaging your
audiences.
Great out-of-the-box, but tailored
where you need it.
We’re here to be your guide.
7SUMMITS SOLUTION APPROACH

4. Alumni Communities Overview

5. 7SUMMITS7SUMMITS
Schools:
• Use of accurate data to drive alumni outreach strategies is one of the biggest needs to improving
Alumni Relations 1
• Email and print media continue to decline in effectiveness 5
• Alumni Relations frequently find themselves without the support, resources or staff needed to
perform effectively 2
Alumni:
• 41% - of alumni wish they had more professional guidance when choosing their career 4
• 75% - of executives say mentoring played a key role in their career development 3
• 80% - of US jobs are landed through networking 3
• 10X An “engaged” alumni is 10x more likely to give back 4
Source: Hartford 1 Council for Aid to Education 2 ABC News 3 Vineup 4 emarketer 5
Impacting Alumni and Advancement Relations
Key Trends and Insights

6. 7SUMMIT
S
7SUMMIT
S
Online
Community
Opportunity?
Facebook LinkedIn
Student lifecycle continuum
Prospective Student Qualified Prospect Accepted Student Enrolled Student Graduate Alumni
Personally Social Professionally SocialAcademically Social
Admissions
• Increase qualified students
• Reduce traditional media spend
• Enhance referrals / WOM
• Streamline enrollment processes
• Enhance reputation / perception
• Increase enrollment (fill seats)
• Reduce application processing time
• Increase students starts
Students and Faculty
• Improve student retention
• Improve grades and satisfaction
• Streamlined student onboarding
• Improved graduation rates
• Reduced support costs (self-serve)
• Facilitate student / faculty collaboration
• Enable virtual study groups / peer
support
• Crowdsource research and ideas
Alumni
• (Re) engage lapsed alumni
• Improve alumni directory accuracy
• Facilitate student mentoring
• Drive event participation and
donations
• Drive student referrals
• Build deeper relationships
• Capture student success stories
• Support professional networking
• Reduce marketing costs
Opportunity: Leveraging Communities to Drive Measureable Value
Student Lifecycle Engagement

7. 7SUMMIT
S
7SUMMIT
S
✓ Stay in touch with my school (affinity)
✓ Gain access to great career opportunities
✓ Network with alumni and students
✓ Contribute in on my schedule and
preferred method of communication
✓ Access the alumni directory
✓ Receive relevant communications
✓ Reconnect with classmates (directory)
✓ Exclusive access to peers and content
✓ Offer mentorship and coaching on my
terms
✓ Share jobs opportunities with network
✓ Aid in recruitment of students
✓ Increase endowments
✓ Drive event participation
✓ Ensure accuracy of alumni data
✓ Sharing timely news and updates
✓ Simplify the process and number of
systems to manage alumni outreach
Recent Graduate Alumni Advancement Staff
ALUMNI COMMUNITIES
Transforming the Alumni Experience: Audiences and Needs

8. Getting Started

9. 7SUMMITS
7SUMMITS
Deliver the community to users
and maximize value over time.
Alignment / Roadmap Design Sign-off
Develop and configure the
solution design.
Confirm business objectives and
requirements, establish use cases,
and plan the implementation
1. Align & Define
Strategy & Planning
3. Build & Test
Configure the Solution
4. Launch & Nurture
Deploy & Activate
Translate strategies and requirements
into solution architecture and creative
design
2. Assess & Plan
Experience & Solution
Building the Solution
UNIVERSITY OF MICHIGAN ALUMNI COMMUNITIES RFP
Program and Quality Management

10. Thank You