3. INFORMATION
TITLE OF THE PROJECT – MARKETING MANAGEMENT
NAME OF STUDENT – SAHIL DAW
SCHOOL – APEEJAY SCHOOL
CLASS – XII C
ROLL NUMBER - 27
4. PREVIEW
ACKNOWLEDGEMENT
INTRODUCTION
COMPETITIVE BRANDS
NEED OF COMPUTERS
MY PRODUCT
PRICE RANGE
FEAUTURES
TAGLINE
SELLING PRICE OF COMPETITORS
PROFIT MARGIN
PACKAGING
CHANNEL OF DISTRIBUTION
PROMTION, SCHEMES, MY U.S.P
TRANSPORTATION, COMPETITORS U.S.P
WAREHOUSING
PERMISSIONS AND LICENSES REQUUIRED
BIBLIOGRAPHY
CONCLUSION
5. ACKNOWLEDGEMENT
MY PROJECT IS ON MARKETING MANAGEMENT OF COMPUTER (CAX).
SPECIAL THANKS TO BUSINESS TEACHER, PRINCIPAL.
PROJECT HELPED ME TO INCREASE MY KNOWLEDGE AND TO LEARN NEW THINGS.
THANKS TO MY PARENTS WHO ALSO GAVE ME TREMENDOUS SUPPORT IN DOING
THIS PROJECT
6. INTRODUCTION
COMPUTER IS A GENERAL PURPOSE DEVICE PROGRAMMED TO CARRY
OUT SET OF ARTHEMETIC AND LOGICAL OPERATIONS
MAINLY A COMPUTER CONSISTS OF THE FOLLOWING - CENTRAL
PROCESSING UNIT ( CPU) AND SOME FORM OF MEMEORY
IT HAS VARIOUS UNITS CARRYING OUT DIFFERENT OPERATIONS
OPERATIONS ARE CARRIED OUT IN SYSTEMATIC AND LOGICAL MANNER
7. COMPETITIVE BRANDS
DELL INC - AMERICAN MULTI NATIONAL COMPUTER TECHNOLOGY
CORPORATION
APPLE INC - AMERICAN MULTINATIONAL CORPORATION
HP - HEWLETT PACKARD COMPANY- AMERICAN MULTI NATIONAL
CORPORATION
LENEVO - CHINESE MULTI NATIONAL TECHNOLOGY
GATEWAY INC - COMPUTER HARDWARE- CALIFORNIA USA COMPANY
8. NEED OF COMPUTER
IMPORTANT PART OF EVERYBODYS LIFE IN 21ST CENTURY
INCREASES THE PRODUCTIVITY AND EFFICEINCY OF WORK DONE
THEY ALSO ENABLE ONE TO MULTITASK, THAT IS CARRYING OUT A
NUMBER OF OPERATIONS SIMULTANEOUSLY.
IT’S A MEDIA OF COMMUNICATION
9. MY PRODUCT
CAX OFFERS MANY SERVICES LIKE INFRASTRUCTURE, HOSTING,
CONSULTING ETC
CAX IS NAMED RANK 2 AS LARGEST FIRM HAVING LARGEST NUMBER OF
EMPLOYEES (433362)
IN OVERALL CAX IS RANKED 31 IN FORBES
CAX HAS 12 RESEARCH LABORITIRIES WORLDWIDE AND WON 5 NOBEL
PRIZES, 6 TURNING AWARDS, 5 NATIONAL MEDAL OF SCIENCE ETC TILL
DATE
12. TAGLINE
THINK SMARTER – WORK FASTER
WORKING AROUND THE WORLD TO BUILD A BRIGHTER PLANET
STRATEGIES ARE BEING REDESIGNED FOR CUSTOMER SATISFACTION
ONCE UNIVERSALLY HELD CONVENTIONS ARE GIVING WAY TO- NEW
PRESPECTIVE, NEW WAYS OF PROMOTING, NEW SOLUTIONS ACROSS
INDUSTRIES AND INDIVIDUALS
13. SELLING PRICE OF COMPETITORS
BRAND CATEGORY PRICE
ACER ACER VERITON M200 –
M6IV
2,64,000
ACER L67OG 72,400
APPLE APPLE IMAC MC5IIHN/A
(1TB)
1,19,000
APPLE APPLE IMAC MC50 8HN/A 73,200
DELL DELL INSPIRON ONE 2020
(TOUCH)
45,900
DELL DELL INSPIRON ONE 2330
– W24033IN8
53,900
15. PACKAGING
WRAPPING, CRAFTING, FILLING OR COMPRESSING OF GOODS TO
PROTECT THE PRODUCT FROM- SPOILAGE, PILFERAGE, BREAKAGE,
LEAKAGE ETC
CAX RECOMMENDS HIERARCHICAL STRUCTURE
PROVIDES GUIDELINES AND DIRECTION
MINIMIZING TOXIC ELEMENTS IN PACKEGING MATERIAL
IDENTIFYING METHODS, PROCESS AND DESIGN TO REDUCE PACKEGING
VOLUME
16. CHANNEL OF DISTRIBUTION
CAX USES THE INDIRECT CHANNEL – ONE LEVEL CHANNEL
ONE INTERMEDIARY IS ADOPTED – THE RELATION
FIRM DIRECTLY SUPPLY THE PRODUCT TO RETAILER WHO SELLS THE
PRODUCT TO CUSTOMER
ALSO USES COMMON DIRECT CHANNELS LIKE INTERNET, TELESHOPPING
ETC
17. PROMOTION
VARIOUS PROMTING WAYS ARE –
REBATE – SELLING PRODUCT AT A SPECIAL PRICE WHICH IS LESS THAN
THE ORGINAL PRICE
DISCOUNTS – REDEMPTION OF CERTAIN PERCENTAGE OF PRICE FROM
LIST PRICE
PREMIUM OR GIFTS – GIVING A FREE GIFT
LUCKY DRAW – A LUCKY DRAW ORGANISED AT THE TIME OF PAYMENT
PACKAGED PREMIUM – SPECIAL PRICE ALREADY INCLUDED INSIDE THE
PRODUCT
19. MY U.S.P
CAX, HAS A U.S.P THAT IS THERE PRODUCT IS UNIQUE IN THEIR LEVEL OF
QUALITY AND SATISFACTION WHICH THEY PROVIDE TO THEIR
CONSUMERS
METHOD OF PROMOTION IS THEIR MAIN U.S.P
20. TRANSPORTATION
AIR TRANSPORT – DELIVERS ITEMS QUICKLY OVER LONG DISTANCES
RAIL TRANSPORT – IT IS ENVIRONMENTALLY FRIENDLY COMPARED WITH
OTHER TRANSPORT MODES
SEA TRANSPORT – HELPS IN TRANSPORTING LARGE VOLUMES AT LOW
COST
21. COMPETITORS U.S.P
APPLE IS IMPECCABLE IN THEIR DESIGN
APPLE SHIPS 200% OF EXPECTIONS
LENEVO PROTECT AND ATTACK STRATEGY HELPED IT EXPAND GLOBALLY
LENOVO USES THE MAIN TECHNIQUE OF COATING
22. WAREHOUSING
PRODUCTS ARE KEPT HERE SO THAT IT IS PROTECTED
STOCK LEVEL OF MINIMUM 30 DAYS
PARTICULAR SEGMENT OF GOODS ARE KEPT IN ONE ROW THAT IS
STORAGE SYSTEM
PUBLIC WAREHOUSE THAT IS OWNED BY GOVERNMENT SHOULD BE
USED AS THE RATE IS CHEAP
23. PERMISSIONS AND LICENSES REQUIRED
TRADE LICENSE – GIVES PERMISSION TO CARRY ON PARTICULAR TRADE
OR BUSINESS FOR WHICH IT IS USED
SALES TAX REGISTRATION – A TAX COLLECTED BY ALL RETAILERS AND
CERTAIN SERVICE PROVIDERS WHEN THEY MAKE TAXABLE RETAIL SALES
PERMANENT ACCOUNT NUMBER (PAN) CARD – IT IS A UNIQUE ALPHA
NUMERIC COMBINATION ISSUED TO ALL JUSTICE AND JURISTIC
IDENTIFIABLE UNDER THE INCOME TAX ACT 1961
25. CONCLUSION
LEARNED TO NAVIGATE A VOLATILE GLOBAL BUSINESS ENVIRONMENT
OVER THE LONG TERM
IMPORTANT TO PRODUCE NEW KINDS OF LEADERS WHO CAN DEAL
WITH BIG PROSPECTS
SUCH PROSPECTS –
TESTS PEOPLES ABILITY TO OPERATE IN A LARGE COMPLICATED
ENVIRONMENT
NEED STRONG COLLABORATION SKILLS