2. IN A COMPETITIVE ENVIRONMENT, THE PHILOSOPHY OF ACCEPTING PRODUCT RETURNS AS AN EDGE OVER COMPETITORS HAS RESULTED IN HUGE CHALLENGES TO LOGISTICS MANAGEMENT TODAY, LOGISTICAL SUPPORT MEANS GOING BEYOND ‘FORWARD LOGISTICS’ TO INCLUDE PRODUCT RECALL, PRODUCT - DISPOSAL AND PRODUCT RECYCLING ETC. THE LOGISTICS OBJECTIVES INCLUDE REVERSE MATERIALS FLOW SYSTEM TO EXTEND LIFE CYCLE SUPPORT TO THE PRODUCT REVERSE LOGISTICAL COMPETENCY IS THE RESULT OF WORLDWIDE ATTENTION TOWARDS ENVIRONMENTAL & ECOLOGICAL PROBLEMS