Optimal Use OfYour Marketing    DollarsPresented by Johnny Tarrant
 DOYOU HAVE A WAREHOUSE FULL OF OUT- DATED MATERIALS? DOYOU FILL A DUMPSTER FULL OF OBSOLETE MATERIALS EVERY YEAR? HAVE...
IF SO,THEN MAYBE IT IS TIME        TO LOOK AT“MARKETING SUPPLY CHAIN    OPTIMIZATION”
   THE MARKETING    SUPPLY CHAIN IS    THE CHAIN OF    SUPPLIERS THAT AN    ORGANIZATON    RELIES UPON TO         WHAT IS...
WHAT TYPE OF COMPANIES OR ORGANIZTONS NEED A           MARKETING SUPPLY CHAIN?  ANY THAT PRODUCE AND DISTRIBUTE MARKETNGMA...
THE BAD NEWS IS THAT IN   MANY INSTANCES“THE MARKETING SUPPLY   CHAIN” IS BROKEN
IN A SURVEY BY THE CHIEF    MARKETING OFFICER COUNCIL:•    78% REPORTED HAVING OLD MATERIALS,     COLLATERAL AND TRADE SHO...
THE RESULTSARE SIMPLE:•   OVERSPENDING•   MISSED OPPORTUNITIES•   DECREASED SERVICE LEVELS•   LOSS OF CONTROL
IT IS TIME TO GET BACK TO THE BASICS WITH      GETTING THE SUPPLY CHAIN UNDER                 CONTROL! THIS INVOLVES A TEC...
   AN ELECTRONIC “STORE    FRONT” WITH AN    ON-DEMAND PRINTING    ENVIRONMENT   WAREHOUSING   FULFILLMENT SERVICES    ...
IN THE MARKETING OFFICER COUNCILSURVEY REPORTED ABOVE, WHEN ASKHOW THEY ARE TRANSFORMING THEMARKETING SUPPLY CHAIN TOREDUC...
WHAT IS AN “ELECTRONIC  STORE FRONT    WITH AN  ON-DEMANDENVIRONMENT”?
WHAT IS VIRTUAL FULFILLMENT?It is sending requested informationelectronically instead of mailing or shippingprinted materi...
Benefits include:   Faster delivery of information   No printing costs   No shipping costs   No warehousing costs   A...
EXAMPLES OF ITEMS THAT CAN BEFULFILLED VIRTUALLY:   Brochures   Instruction Sheets   Spec Sheets   Applications   Sta...
THE KEY TO VIRTUALFULFILLMENT IS TO UTILIZETHIS WHEN ONLY ONE ORTWO COPIES ARE NEEDED!
IF YOU CURRENTLY MANAGE YOURMARKETING SUPPLY CHAIN IN-HOUSE, ITMAY BE TIME TO CONSIDER UPGRADING TO A MORE EFFICIENT, ROBU...
FINDINGS FROM RESEARCH DONE BY GARTNER, INC.,(A NATIONAL IT COMPANY) •    61% OF THOSE SURVEYED USE AN OUTSIDE SERVICE FOR...
WHETHER YOUR COMPANY OR  ORGANIZATION HAS A SPECIFICPROBLEM THAT NEEDS SOLVING OR SIMPLY A DESIRE TO GROW YOUR          BU...
Optimal use of_your_marketing_dollars
Optimal use of_your_marketing_dollars
Optimal use of_your_marketing_dollars
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Optimal use of_your_marketing_dollars

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Learn how third party fulfillment of your marketing materials can save money and hassles.

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Optimal use of_your_marketing_dollars

  1. 1. Optimal Use OfYour Marketing DollarsPresented by Johnny Tarrant
  2. 2.  DOYOU HAVE A WAREHOUSE FULL OF OUT- DATED MATERIALS? DOYOU FILL A DUMPSTER FULL OF OBSOLETE MATERIALS EVERY YEAR? HAVEYOU LOST CONTROL OF YOUR INVENTORY? DO YOU HAVE OPTIMAL USE OF YOUR MARKETING DOLLARS?
  3. 3. IF SO,THEN MAYBE IT IS TIME TO LOOK AT“MARKETING SUPPLY CHAIN OPTIMIZATION”
  4. 4.  THE MARKETING SUPPLY CHAIN IS THE CHAIN OF SUPPLIERS THAT AN ORGANIZATON RELIES UPON TO WHAT IS THE PRODUCE “MARKETING SUPPLY MARKETING CHAIN”? MATERIALS (PRINT, PROMOTIONAL ITEMS, AND POINT- OF-SALE) IN ORDER TO MARKET THEIR PRODUCTS AND SERVICES.
  5. 5. WHAT TYPE OF COMPANIES OR ORGANIZTONS NEED A MARKETING SUPPLY CHAIN? ANY THAT PRODUCE AND DISTRIBUTE MARKETNGMATERIALS AND HAVE MULTI DISTRIBUTION CHANNELS SUCH AS: FIELD REPS  MEMBERS DISTRIBUTORS  CUSTOMERS DEALERS  OTHER KEY BRANCH OFFICERS AUDIENCES
  6. 6. THE BAD NEWS IS THAT IN MANY INSTANCES“THE MARKETING SUPPLY CHAIN” IS BROKEN
  7. 7. IN A SURVEY BY THE CHIEF MARKETING OFFICER COUNCIL:• 78% REPORTED HAVING OLD MATERIALS, COLLATERAL AND TRADE SHOW ITEMS IN STORAGE OR FORGOTTEN• 84% HAVE SENT OUTDATED MARKETING MATERIALS BECAUSE OF SLOW OR INACCURATE INTERNAL SUPPLY CHAINS• 33% HAD NO FORM OF INVENTORY MANAGEMENT
  8. 8. THE RESULTSARE SIMPLE:• OVERSPENDING• MISSED OPPORTUNITIES• DECREASED SERVICE LEVELS• LOSS OF CONTROL
  9. 9. IT IS TIME TO GET BACK TO THE BASICS WITH GETTING THE SUPPLY CHAIN UNDER CONTROL! THIS INVOLVES A TECHNOLOGY-ENABLED SUPPLY CHAIN SOLUTION THAT SUPPORTS THE SUCCESSFUL DELIVERY OF MARKETING INFORMATION …..WHEN NEEDED …..WHERE NEEDED …..IN THE EXACT QUANTITIES NEEDED
  10. 10.  AN ELECTRONIC “STORE FRONT” WITH AN ON-DEMAND PRINTING ENVIRONMENT WAREHOUSING FULFILLMENT SERVICES (INCLUDING VIRTUAL FULFILLMENT) DELIVERING AN PRINT-ON-DEMAND VARIABLE DATA OPTIMIZED SUPPLY PRINTING CHAIN INCLUDES: INVENTORY CONTROL BUDGET CONTROL
  11. 11. IN THE MARKETING OFFICER COUNCILSURVEY REPORTED ABOVE, WHEN ASKHOW THEY ARE TRANSFORMING THEMARKETING SUPPLY CHAIN TOREDUCE WASTE AND ELIMINATEOUT-OF-DATE MATERIALS: 22% SAID THEY ARE LOOKING AT PRINT-ON- DEMAND SOLUTIONS 22% ARE TRANSITIONING ALL MATERIALS TO DIGITAL ONLINE CONTENT
  12. 12. WHAT IS AN “ELECTRONIC STORE FRONT WITH AN ON-DEMANDENVIRONMENT”?
  13. 13. WHAT IS VIRTUAL FULFILLMENT?It is sending requested informationelectronically instead of mailing or shippingprinted materials.
  14. 14. Benefits include: Faster delivery of information No printing costs No shipping costs No warehousing costs Ability to personalize the information It can save you money It is a “green” solution
  15. 15. EXAMPLES OF ITEMS THAT CAN BEFULFILLED VIRTUALLY: Brochures Instruction Sheets Spec Sheets Applications Statements Reports Various Forms
  16. 16. THE KEY TO VIRTUALFULFILLMENT IS TO UTILIZETHIS WHEN ONLY ONE ORTWO COPIES ARE NEEDED!
  17. 17. IF YOU CURRENTLY MANAGE YOURMARKETING SUPPLY CHAIN IN-HOUSE, ITMAY BE TIME TO CONSIDER UPGRADING TO A MORE EFFICIENT, ROBUST AND COST-EFFECTIVE INFRASTRUCTURE: IT MAY BE TIME TO MAKE THE OUTSOURCE TRANSITION!
  18. 18. FINDINGS FROM RESEARCH DONE BY GARTNER, INC.,(A NATIONAL IT COMPANY) • 61% OF THOSE SURVEYED USE AN OUTSIDE SERVICE FOR THEIR SUPPLY CHAIN • 45% IDENTIFIED COST REDUCTION AS A REASON FOR OUTSOURCING • 28% CITIED FLEXIBILITY AS A REASON TO OUTSOURCE • 23% STATED THAT ACCESS TO TECHNICAL EXPERTISE WAS WHY THEY OUTSOURCED • 23% ALSO STATED THAT ADDITIONAL RESOURCES SUPPLIED BY THE SERVICE PROVIDER WAS THE REASON THEY OUTSOURCED THE MARKETING SUPPLY CHAIN
  19. 19. WHETHER YOUR COMPANY OR ORGANIZATION HAS A SPECIFICPROBLEM THAT NEEDS SOLVING OR SIMPLY A DESIRE TO GROW YOUR BUSINESS…… OUTSOURCING MAY BENEFIT THE MARKETING SUPPLY CHAIN AND YOUR BOTTOM LINE.

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