Recurrence Investor Deck

1. RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY

2. RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
… BUSINESS STUDENTS.
… MEDICAL STUDENTS.
… POLITICAL SCIENCE STUDENTS.
… CORPORATE LEARNERS.
… AND MILLIONS OF OTHER LEARNERS.
– Revolutionizing
Education“Learning will be driven by interactive gaming, role playing and real life data - we are
designing the products, and the platform, to deliver those applications.”
The Signature Case by Recurrence

3. RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGYBUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
Introducing
The 21st Century Case Study - The Signature Case
Watch the Signature Case Method in action.

4. RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGYBUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
Sales – Our Penetration Strategy
Existing competitors
sell to the institution
WE CHANGE THE
GAME!
sell to the
professor
collect revenue
from the student
expand within
the school

5. RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
Sales – Who is buying
…and dozens more, names available upon request
UNIVERSITY OF
WASHINGTON
PENN STATE
UNIVERSITY
STANFORD
UNIVERSITY
UNIVERSITY OF
TEXAS
UNIVERSITY OF
VIRGINIA
FLORIDA INTERNATIONAL
UNIVERSITY
UNIVERSITY OF
COLORADO
UNIVERSITY
OF MINNESOTA
UNIVERSITY OF
ARIZONA
CLAREMONT
MCKENNA COLLEGE

6. RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
Sales – Why Our Customers Buy
Student Professor Program Director
Product 92% Preference;
Higher
Engagement.
Receive higher
student
evaluations.
Perception of
innovation with
students.
Service Gain leadership
analysis and
development plan.
Individualized
insight into student
thinking.
First ever ability to
see student
performance
against global
averages
Benefit A better learning
experience.
A tool to enhance
their ease &
success.
Insight into future
program
development

7. RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
Sales – What It Takes To Close Them
84% of the professors that we demo the product
to commit to adopt
We average 2 calls to close a professor

8. RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
Sales – Revenue
The average annual value per professor in the
pipeline is $17,148. The value of the qualified
pipeline is >$270,000
Estimated annual revenue per sales person is $1M
(booking +$80K/mo since 1/2016)

9. RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGYBUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
Launch
Direct sales
Targeted e-mail
Referrals
PR
Growth
Expand our presence in
existing accounts
Open up new markets by
developing new content
Develop International
markets
Develop sales channels
Maturity
Professor referrals
Leverage the data we
create with Deans
Develop an app
marketplace
Corporate training
Services
Sales – Strategy

10. RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGYBUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
Sales - Bottom Line
In our first 3 months of cold sales, we averaged $154 of annual
recurring revenue per e-mail we send!
With additional capital we can increase sales by:
• Growing the sales team
• Expanding our presence in existing accounts
• Opening up new markets by developing new content
• Developing International markets
• Developing sales channels

11. RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGYBUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
Market - What is the Opportunity
• Global education market; $4.4 trillion with massive diversity.
• TAM for initial line is $1.4B in U.S.; Logical beachhead
• TAM for second market is $149B annually.
• Near limitless market expansion opportunity.

12. RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGYBUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
SIGNATURE
CASE
CAPSIM GLO-BUS/BSG EVEREST V2 PAPER
CASES
TEACHES BUSINESS x x x x
EXPERIENTIAL & ROLE BASED x
USES REAL-WORLD DATA x x
REAL-TIME FEEDBACK FOR STUDENTS x x
REAL-TIME UPDATES x
EASY TO USE FOR STUDENTS x x x
EASY TO USE FOR INSTRUCTORS x x
IMPOSSIBLE TO CHEAT ONLINE x
FUN x x
MODERN GAMING EXPERIENCE x
PRICE $47.50 $54 $45 $40 ($15
w/discount)
$5
Market – Competitive Analysis

13. RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGYBUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
Market - Risks & Precautions
Risk Precaution
Existing competitors chase
A major competitor tries to copy
Slow case production
Slower growth rate
Regional, flagship partnerships.
Multiple publishers; copyright.
Double-down on sales; increase simultaneous production.
Current growth rate sufficient; If slowed, mature acquisition strategy.

14. RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
Financials (Implement Chart)
377
1,995
5,529
15,895
656
2,183
4,567
9,514
(279)
(188)
962
6,381
(2,000)
-
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
2016 2017 2018 2019
Revenue - Expense & EBITDA Projection in
USD'000
Revenue Expenses EBITDA
In USD'000 2016 2017 2018 2019
Revenue 377 1,995 5,529 15,895
Sales and Marketing Expense 165 888 2,357 5,411
General and Administrative
Expense 418 1,064 1,974 3,861
Research & Development
Expense 73 231 237 242
Total Expense 656 2,183 4,567 9,514
EBITDA (279) (188) 962 6,381

15. RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGYBUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
Team
Brayden Olson, Founder & Co-Inventor
• Gamification pioneer in Fortune, Huffington Post, BusinessWeek, et al.
• Youngest person ever admitted to Seattle’s Entrepreneur Organization
• Selected Young Professional of the Year by Bellevue City Chamber
Bruce Avolio, Director & Co-Inventor
• Executive Director, UW’s Foster Center for Leadership & Strategic Thinking
• Respected Voice in Academia; 11 books and 150+ articles published
Smahil Hellal, CFO (Starting in Q3 2016)
• 15+ years international experience structuring profitable software companies
• Experience in managing economic strategies and forecasts for multinational SaaS
companies
Robert Savette, COO
• 20+ years growing seed through mid-stage software companies.
• Experience with 4 successful exits.

16. RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGYBUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
Board
Volker Hirsch, Director
• Two decades of experience in creating and advising game and education companies
• CSO for Scoreloop; Built to 100M users; Sold for over $70M (exact price undisclosed)
David Pritchard, Director
• Former European Managing Director of Apple’s Software business Claris
• Founder of OpenTable, Europe and Senior VP at OpenTable Inc. Outcome:
IPO (Nasdaq:OPEN) and subsequently bought by Priceline for ~$1.5B
Russell Braun, Director
• Former director of all development - Nintendo of North America
• General Manager for RealNetworks; Outcome: IPO (Nasdaq: RNWK); Valuation $500M
Kevin Harrington, Director
• The inventor of the infomercial, original Shark on Shark Tank, and Pioneer of "As Seen On TV"
• Launched over 500 products resulting in more than $5 Billion in sales worldwide.

17. RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
Investment - Objectives
Raising $750K at $7M Pre-Money Valuation
Capital will:
o $1 to $10.34/yr.
o Customer upsell.
o International licenses.
o Additional Cases toward marketplace.
o Organize documentation for growth or exit.

18. RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGYBUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
Exit strategy
Acquisition - we believe that with a strong
financial partner we will be able to rapidly
grow the company into an ideal
acquisition candidate, examples would be:
•Traditional education players
•Traditional gaming companies
•Private equity
Acquisition Statistics
In 2015, there were 415 M&A
events in the education space
worth $18B.
Almost 20% were in the “higher ed,
media & technology” segment we
fit into.
Private equity now outpacing
purchases by traditional publishers
and media/technology companies
are entering the buying market.

19. RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGYBUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
Conclusion
We believe that Recurrence is a great investment for the following reasons:
• Six months of market validation ($500K+ in commited revenues).
• Heavy R&D.
• Validated future R&D will be paid by university partners.
• Strong management.
• Proven product; clear ROI.
• Ideal acquisition; multiple exit options.

20. RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
RECURRENCEINC.
BUILDING THE NEXT GENERATION OF CLASSROOM TECHNOLOGY
“Tell me and I forget. Teach me and I may remember. Involve me and I learn.”
– Benjamin Franklin