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1. HOW TO SELL
INFORMATION
ON TV AND RADIO
Objectives :
(1)To Share Several ideas and opportunities
that we can explore
(2)To Encourage the Marketing Consciousness

2. EFFECTIVE PRESENTATION
(1)Audience Focus.
• Who are they?
• What are their appetites?
• What do they want?
• Are you MEETING them?
(2) Style

3. BRAND YOUR PROGRAM
• Signature tune.
• Montage
• Memorable Name
• Unique
• Easy to pronounce
• Colourful.
Note: The name should suggest product Benefits

4. INFORMATION MARKETING
• Targeting
• Identify Your Listeners by telling them to send
in numbers and email addresses. Always have a
data base.
• Have Database for different programs.

5. CREAT IRESITIBLE PROGRAMS
• The 6 most interesting Topics in the world are
(1)Sex
(2)Relationships
(3)Money
(4)Health
(5)Fashion/Beauty

6. ASK QUESTIONS/USE QUESTIONAIRES
• Categorize Your Listeners or Viewers
• Send Bulk SMS
• Just What Do people Want E.g free recharge
cards, gifts, t shirts , radios, cds.

7. USE OTHER FORMATS
• People May want a compilation of the recorded
programs in CDS and DVDS
• Sell Your Commentaries on Radio/TV. E.g FRCN
• A Magazine can be created. E.g HiTV
• Have Fan Clubs For Programs
• Organize Show And Seminars.

8. USE THE INTERNET
• All programs should have an email and should
be advertised
• All programs should be on Face book and it
should be advertised.
• All programs should be on Twitter and it should
be advertised
• All programs should b
• Have a bloq and it should be advertised
• AKBC should have a website.

9. Conclusion
• Nothing Succeeds until we sell.Nobody gets paid
until somebody sells something. Selling is the
forerunner of all progress. I would rather have
an accomplished sales man as my CEO than an
administrator…To succeed, we all must have a
marketing consciousness. The bottom line
should not just be people, but also profits.

10. THANK YOU FOR
LISTENING