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Digital India Digital Marketing
1.
Digital India – Digital
Marketing Sachin Mohan Bhide, PhD Marketing Strategy Consultant http://twitter.com/sachinbhide © Copyright 2015-16 Eha Management Consultancy
2.
© Copyright 2015-16
Eha Management Consultancy
3.
© Copyright 2015-16
Eha Management Consultancy
4.
© Copyright 2015-16
Eha Management Consultancy
5.
© Copyright 2015-16
Eha Management Consultancy
6.
© Copyright 2015-16
Eha Management Consultancy
7.
Digital Marketing The vision
of Digital Marketing programme is to transform businesses into a digitally empowered market & knowledge economy. © Copyright 2015-16 Eha Management Consultancy
8.
Vision of Digital
Marketing centred on 3 key areas 1. Digital infrastructure as utility to every employee 2. Products & services on demand 3. Digital empowerment of customers © Copyright 2015-16 Eha Management Consultancy
9.
Nine pillars of
digital marketing 1. Effectiveness 2. Goal 3. Apply your mind 4. Understanding audience 5. Defining digital marketing strategy 6. Undertaking pilot 7. Implementing digital marketing strategy 8. Developing digital marketing skills 9. Guidelines © Copyright 2015-16 Eha Management Consultancy
10.
Estimated cost &
impact • Digital marketing cost driven by your goal • Impact of Digital Marketing by 2021 – Successful customers – Successful companies – Successful employees © Copyright 2015-16 Eha Management Consultancy
11.
Challenges & changes
needed for Digital Marketing • Program conceived but not effective • Each pillar has its own challenges © Copyright 2015-16 Eha Management Consultancy 11
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