Spotify AI DJ Deck - The Agency at University of Florida
Question 3 media evaluation
1. What have you learned from your
audience feedback?
• After finishing all my 3 products for my A2 Media Studies, I needed to collect audience
feedback to confirm my strengths, limitations and how my products intrigued my audience.
• So, to collect this I chose to use 5 boys and 5 girls within the ages of 15-20 years old. I gave
them a sheet of the typical conventions for my chosen music genre ‘House’ and asked them
to watch my music video and look at my digipack and advert and then answer a
questionnaire I made.
• Then, to conclude and show my results I placed it in a pie chart to outline what I have learned
from my audience feedback.
I am researching through videos with the same genre as
my song to help me with my ideas for my music video.
Typical conventions for house music is:
1. Many dancers, particular girls which appeals to
males
2. Represents the party life.
3. However, some house songs similar to my song have
a story line in their music videos such as 'Avicii-
Addicted to you'.
4. Also, it is rare to see the artists in the video.
5. Includes a lot of mid-shots and close ups of artists
face
6. My Results
• Through this research I have found out that my target audience of girls
between 15-20 years old was correct as all the girls that joined in the
research loved my 3 products. Even though, some boys did think my
products were good, they have shown that my products don’t attract both
genders equally.
• Also, I found out through my questionnaire that my products link well
together and my video and ancillary tasks synergise well together, which
heightens my audiences attention.
DigiPack Music Video Advert