Mada Seghete - Co-Founder | Head of Growth / Branch at SaaStr Annual 2018
From building a 25,000 mobile growth community, to creating viral content, to social ads Mada Seghete, the Founder and Head of Growth at Branch will cover some of the experiments they ran at Branch, leading to the adoption of their tool by over 30,000 mobile apps including AirBNB, Amazon Music, Pinterest and many more.
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Growth Experiments in Enterprise Marketing: How a Startup Mentality Can Give Your Enterprise Marketing Team an Edge
1. Growth Experiments in Enterprise
Marketing: How a Startup Mentality
Can Give Your Enterprise Marketing
Team an Edge
Mada Seghete
Founder, branch.io
2. 1982 Newborn
2005 Engineer + Product
2012 Mobile App Designer +
Marketer
2014 Branch Founder
YOUR MODERATOR
@mada299
3. Branch is the linking infrastructure for
the world’s best apps.
4.
5. ex·per·i·ment
/ikˈsperəmənt/
noun
1. a scientific procedure undertaken to make a
discovery, test a hypothesis, or demonstrate a
known fact.
2. a course of action tentatively adopted without
being sure of the eventual outcome.
6. As your company and marketing team
grow over time….
Amount of data you collect
7. The willingness to experiment keeps
decreasing.
Willingness to experiment