Ryan Hill is exploring a personal brand focused on comedic sports entertainment. His goal is to convey his humorous personality through roles like content writer, broadcaster, or video editor. To break into the industry, he plans to network with contacts at ESPN, Bleacher Report and NBC Sports, and build his skills in video editing, graphic design, and public speaking. Long term, he aims to have an established online presence and two years of on-camera experience to pursue a career as a broadcaster or performer by 2035.

1. PERSONAL BRAND EXPLORATION
Ryan Hill
Sportscasting
January 11, 2023

2. Entertainment above all. Whether I’m editing,
writing, on camera, or anything in between, I
want the people I work with, and for, to see my
personality. I’m a pretty humorous person. The
world needs more laughter and I want to provide
that for people. I’ve been able to convey that
through writing and graphic work in the past. I
look to continue to do so throughout my career.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Content Writer
• Broadcast Announcer
• Video Editor
BRAND ARCHETYPE - Unlike most
in the field I would take the 100%
comedic route as an entertainer. While
some tell a few jokes here and there,
there are almost no
broadcasters/writers/etc. that
completely lean into comedic
entertainment. I want to fill that gap as
almost more of a comedian that talks
about sports, rather than a funny
Broadcaster/Editor/Writer/Graphic Designer
for the Sports Media Industry

4. [Sports-Related Content Teams]
TARGET AUDIENCE
Heather Bonsignore
Outreach Plan:
• I will prepare a portfolio of my video editing work as well
as the graphics I’ve created
• I’ll send her a message on LinkedIn
• I’ll ask about any openings within the content creation
team (specifically content associate) and ask her to
consider me for future openings
• I’ll reach out within the next two weeks, as with NFL
Playoffs and March Madness coming up content will
need to be made
[Production Coordinator] at
[ESPN]
Jay Hutton
Outreach Plan:
• I’ll prepare a portfolio of my graphic design work
• I’ll message him on LinkedIn
• I’ll ask about any openings within the design team and
ask them to consider me for future openings
• I’ll ask for any advice or critiques on my work
[Sr. Product Design Manager]
at [Bleacher Report]
Adrian Satchell
Outreach Plan:
• I’ll prepare a variety of my work from editing to on-
camera content
• I’ll send him a message on LinkedIn
• I’ll ask about any positions available throughout the
content creation team and ask him to consider me for
future openings
[Associate Producer] at [NBC
Sports Group]

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Get a starting job in the industry and build a portfolio
‣Make powerful connections within the industry
(at least 3) that could vouch for me and help
further my career
Mid Term: (2028)
• Move up in the industry
‣Move up at least twice through the five years to
get closer to my broadcaster goal. Whether
that’s changing sections of the production
process (ex: writing vs editing) or moving up in
the same section
Long Term: (2035)
• Have a career and starter portfolio as a
broadcaster/performer
‣At least double my online presence and have
at least two years of experience on camera by
this point

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills Required in Trade & Current Proficiencies:
Video Editing
SOFT
HARD
Novice / Adept / Expert
Writing Novice / Adept / Expert
Confidence Novice / Adept / Expert
Drive for Self Improvement Novice / Adept / Expert
Graphic Design
SOFT
HARD
Novice / Adept / Expert
Speaking Novice / Adept / Expert
Reading Comprehension Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert

7. I help consumers enjoy life by making them
laugh and providing entertainment.
PROMISE

8. CREDENTIALS
Work Experience:
• Produced a commercial for a project at
Full Sail
Education:
• Sportscasting Certificate Program, Full
Sail University (2023)
Volunteer Work:
• Volunteered at The Orchards retirement
home assisting and entertaining guests

9. COMPETITION
Taylor Schaub
Industry Experience:
• Sports Director, KGET-TV 17
Education:
• Sportscasting Bachelors, Full Sail University (2019)
Leadership Experience:
• Sports Director, 2021 - Present
Skills and Proficiencies:
• Video - 2 Endorsements
• TV Production - 2 Endorsements
• Journalism - 0 Endorsements
Ryan Hill
Overall Online Presence:
• Over 500 connections, professional profile and
headshot, custom LinkedIn URL
• Grade: 88/100
Industry Experience:
• N/A
Education:
• Sportscasting Certificate, Full Sail University (2023)
Leadership Experience:
• N/A
Skills and Proficiencies:
• Editing - 0 Endorsements
• Video - 0 Endorsements
• Writing - 0 Endorsements
Overall Online Presence:
• Few connections, poor profile, unprofessional headshot
• Grade: 10/100

10. COMPETITION
Justin Ellis
Noteworthy Experience:
• News Assignment Desk Editor, CBS Sports
Industry Experience:
• Sports Editor, Seawanhaka News
Education:
• LIU Brooklyn (2014)
Skills and Proficiencies:
• Editing - 3 Endorsements
• Sports - 3 Endorsements
• Broadcasting - 3 Endorsements
Overall Online Presence:
• 100+ connections, full LinkedIn profile, good headshot,
good experience
• Grade: 78/100
Ryan Hill
Industry Experience:
• N/A
Education:
• Sportscasting Certificate, Full Sail University (2023)
Noteworthy Experience:
• N/A
Skills and Proficiencies:
• Editing - 0 Endorsements
• Video - 0 Endorsements
• Writing - 0 Endorsements
Overall Online Presence:
• Few connections, poor profile, unprofessional headshot
• Grade: 10/100

11. BRAND POSITION
For anyone who wants to laugh, I provide pure
comedic entertainment, because I don’t shy away
from comedy and I’m not afraid to show my
humor.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Fox Sports
‣ Hartford, CT
• VidCon 2023
‣ June 21-24 | 800 W Katella Ave, Anaheim, CA
• TV Happy Hour, NAB Networking
‣ April 26, 2023 | 3150 Paradise Rd, Las Vegas, NV
Digital Marketing
• Primary Content: I will post a variety of online content
including YouTube videos, TikTok’s, and Twitch streams, all
focusing on entertaining my audience through my humor, with
a lean towards sports
• Primary Tools: I’ll post content consistently (a few times a
week) across most relevant social media including Instagram,
Twitter, and Snapchat
• Website: I can use my digital portfolio to show potential
consumers and/or employers the entertainment I can bring
them

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will look for a mentor that not only has the experience
in one field, but multiple fields in sports media, from
video editing, to writing, maybe even on-camera work.
(Est. by July of 2023)
Formal Education
• Sportscasting Bachelors, Full Sail (anticipated 2025)
Technical Skills
• Video Organizational Class - Mac Pro Video, May, 2023
• Photoshop Course, Udemy, March, 2023
• Practice Video Editing, Youtube, January - Continuous,
2023
Soft Skills
• Seminar for Complex Problem Solving - Skill Path,
March, 2023
• Seminar for Critical Thinking - Skill Path, March, 2023
• Active Learning Course - Class Central, July, 2023

14. RYAN HILL
You know what’s wrong with sportscasters? They feel too pressured to be
professional to actually be funny. Well, I want to change that. I will never feel
scared to joke around and make you laugh. In fact, I already have over 100
hours of watch time on Youtube for doing exactly that, making people laugh.

15. REFERENCES
NBC Sports Group Arts & Design Salaries. (2023).
https://www.glassdoor.com/Salary/NBC-Sports-Group-Arts-
and-Design-Salaries-EI_IE1906507.0,16_DEPT1002.htm
CBS Sports Arts & Design Salaries. (2023).
https://www.glassdoor.com/Salary/CBS-Sports-Arts-and-
Design-Salaries-EI_IE4518875.0,10_DEPT1002.htm
LinkedIn CBS Sports: People. (2023).
https://www.linkedin.com/company/cbs-sports/people/
Bonsignore, H. (2023). LinkedIn Heather Bonsignore.
https://www.linkedin.com/in/heather-bonsignore/
Hutton, J. (2023). LinkedIn Jay Hutton.
https://www.linkedin.com/in/huttonj/
Satchell, A. (2023). LinkedIn Adrian Satchell.
https://www.linkedin.com/in/adrian-satchell-1134396a/
Schaub, T. (2023). LinkedIn Taylor Schaub.
https://www.linkedin.com/in/taylorschaubtv/
Ellis, J. (2023). LinkedIn Justin Ellis.
https://www.linkedin.com/in/justellis/
Onet Online See All Occupations. (2023).
https://www.onetonline.org/find/all
Broadcast Announcers and Radio Disc Jockeys. (2023).
https://www.onetonline.org/link/summary/27-3011.00
Editors. (2023). https://www.onetonline.org/link/summary/27-
3041.00
Writers and Authors. (2023).
https://www.onetonline.org/link/summary/27-3043.00