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Topshop - Wish You Were At Topshop


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Social media agency FreshNetworks helped Topshop integrate online social media with to engage customers and

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Topshop - Wish You Were At Topshop

  1. 1. ‘Wish You Were At Topshop’<br />
  2. 2. We helped Topshop create and implement a digital campaign called ‘Wish You Were At Topshop’. <br />
  3. 3. After receiving a free styling and make-up session, shoppers were invited to create a digital ‘Wish You Were At Topshop’ postcard using photo sharing app Instagram.<br />
  4. 4. Customers were photographed using an iPad2, selecting Instagram filters to change the effect of the picture.<br />
  5. 5. Once the photo had been taken customers were given a copy of the postcard to take home, as well as being able to upload it onto Facebook and the Topshop gallery.<br />
  6. 6. The campaign ran for 11 days in London, New York, Dublin, Liverpool and Manchester. Topshop was the first in the industry to work with Instagram in this way. <br />
  7. 7. “Wish You Were At Topshop” generated significant PR.<br />
  8. 8. 640 blogs covered the “Wish You Were At Topshop” campaign, giving a reach of 1.3 million.<br />1.3M<br />unique views.<br />
  9. 9. The campaign was also mentioned extensively across Twitter. <br />“Just been to Topshop Ox Circus to see their instagram project…Great stuff.” <br />@PhilGonzalez<br />“Great work: Topshop Sets Up Instagram-Styled Photoshoots in Stores.”<br />@Rheaj<br />
  10. 10. Topshop’s Facebook page views and unique views increased as a direct result of the campaign. <br />Secret Store launch<br />Wish You Were At Topshop<br />
  11. 11. “Wish You Were At Topshop” generated an extra 5.3 million views on Facebook, as well as over 2,000 comments. <br />
  12. 12. The campaign also helped to generate a year’s worth of activity on Topshop’s Facebook account in just 4 days. <br />
  13. 13. Total reach for the campaign exceeded 7.5 million. <br />
  14. 14. The campaign also helped to generate new, shareable content for Topshop.<br />
  15. 15. As a result, Topshop became the #1 fashion retailer for content creation on Instagram.<br />Out of all major fashion retailers Topshop are:<br />#1<br />For content volume<br />#7<br />For number of followers<br />
  16. 16. ‘Wish You Were At Topshop’ also helped to drive footfall in-store. <br />
  17. 17. Comments from shop floor<br />“New & different - I loved it. The customers loved it. Great fun and really well organised.”<br />“Customers were phoning in friends to come and try it for themselves.”<br />“Great community spirit with store staff helping to take photos.” <br />-Liverpool store floor manager<br />“The [photo booth] setup complimented the whole event.”<br />“Customers and managers commented on the success - Customers were excited about putting their photos on Facebook.”<br />-Faye Whittington, Oxford Circus<br />