1. Ryan Doerr, President ryan@fokusforward.com Office: 262-292-1137 Mobile: 248-231-2195

2. Mission To provide clients with exceptional service, information, resources and a systematic approach so that together we deliver a quality experience to Members and Guests with pride and consistency while producing sound financial results.

3. Values Foster an environment of success through… - Personal Integrity and Character - Service Excellence - Win/Win Relationships - Plan it, Work it and Win it - Creative Thinking & Problem Solving - Continuous Improvement!

4. Experience Seventeen years management experience in the hospitality industry. Provided management, marketing and consulting services to several private clubs, semi-private clubs, hotels and resorts. Boulder Pointe Golf Club Pegasus Golf Partners Bull Valley Golf Club Pine Trace Golf Club Cherry Creek Golf Club Royal Park Hotel ClubCorp, Inc Shanty Creek Resort Disney’s Wilderness Lodge Resort Shepherd’s Hollow Golf Club Eagle GolfTotal Golf, Inc International Club SuppliersUniversity Club of Milwaukee Mequon Country Club and more…

5. Results My proven approach has provided solid outcomes for those who have chosen to execute it with my guidance. We begin with: ~ A business evaluation and due diligence process to identify who you are and where you have been, ~ Identify a clear understanding of your business and your market so we can better prepare and create your future, ~ Establish a culture, define who you are and how you are going to conduct yourself in the day-to-day business that will shape a solid foundation and will continue to be fortified as together we infuse it into every aspect of your business, ~ Develop a thorough business plan with department specific strategies, and ~ Facilitate and oversee the implementation process in order to execute the business plan in a logical, sequential fashion to achieve the desired outcome

6. Results Where most businesses fail is in the execution of their plans. That is why we strongly recommend the retained services component to assist with the implementation. I have produced tremendous results with this approach returning the clubs investment in my services on in a very reasonable amount of time. I work closely with the club’s Board of Directors, managers, employees and members to develop a plan that provides coaching, equipping and developing your team to set-up an effective implementation strategy. Provide unparalleled coaching and leadership, including weekly interaction with key staff and Executive Board. Fokus Forward will provide resources, expectations and accountabiities to insure our progress and execution of our game plan.

7. How We Succeed… People - Product – Position Strategic Plan Performance Measures Implementation - Communication

8. Performance Measurement Budgets and Financial Statements Standards and Site Inspections Mystery Shopping Sales Plan and Goals Membership Surveys Action Plans and Initiatives

10. Partnering Programs

11. Referral Programs

12. Transfer Programs

13. Outreach & Partnerships

14. Resigned Reinstatement

15. Reciprocal Program

18. Site Inspection Form

19. Monthly Financial Review

20. Budget Package

21. Action Plan & Initiatives

22. Sales System & Training

23. Leverage Larger Buying Power

24. Agronomic Programs

25. Cutting Edge Industry Resources

26. Monthly Progress Report

27. Recruiting & Placement Services

29. Testimonials & References Jim Milkey, President, Professional Benefit Planners, Inc“I have worked with Ryan for many years and have found him to have a great understanding of the value of business partners. This has allowed us to develop a level of trust we have used to design benefit programs that meet the business financials needs while balancing the needs of his employees. He was able to increase productivity and reduce real cost on the benefit program. It has been a pleasure working with Ryan.” Jim Bailey, Owner, ICS “Ryan is extremely knowledgeable on procurement, supplier contracts, financials and how they apply to operations. Ryan's expertise in the F&B field is one of the best based on the number of clients and prospects we've dealt with over the many years since we started our services in the golf industry. I would highly recommend Ryan!” Russell Zampich, General Manager / Executive Chef, Boulder Pointe Golf Club & Banquet Center“Ryan was in charge of putting together for Total Golf a bulk purchasing plan including food, beverage, dry goods, lighting needs, pest control, golf green chemicals and etc.. Ryan was very organized in gathering information and distributing the information to the other General Managers at the other properties. He received the negotiated proposals from the potential purveyors and presented them efficiently and professionally. It was hard work and Ryan did a great job.” Richelle Tragge, Membership Director/Sales Manager, Renaissance/Skyline Club“Ryan and I began working together when I joined the ClubCorp team in July 2001. As I progressed through my own training, Ryan acted as a mentor and was a steady source of information and assistance (while always showing great patience and humor through my deluge of questions!). In the years following, I learned a great deal watching Ryan handle without challenge situations that arose in all areas of the Club. His understanding of all facets of the Club made him a constant resource for all Employee Partners and he was always ready to assist wherever needed. Ryan embodied the qualities that employees respond positively to in a manager: compassion and kindness with firm but fair treatment and it is for these reasons and more that I proudly give my recommendation for Ryan.” James Fisher, VP Operations, Pegasus Golf, Hartefeld National Golf Club“Ryan and I go back to our days with ClubCorp in Detroit. While there, Ryan was a key team leader in developing the Club's then new Business Center complex and in bringing together a new F&B Team. During that time I came to know Ryan as a smart analytical manager of problems and an effective leader of people. During his time with Pegasus, Ryan was a recognized leader at Mequon Country Club and sheparded the Club through some difficult and trying times. His expertise in the areas of Food and Beverage, Membership, and Financial Management is substantial. I would gladly recommend Ryan as a skilled and qualified Manager.”

30. Contact Fokus Forward Today for a Complimentary Consultation Business Analysis and Strategic Planning Social Media Integration and Leverage Relational and Referral Marketing Synergistic Business Relationships Customer and Membership Growth Procurement Programs and Partners Focus Groups and Survey Programs Retained Management Consulting Retained Marketing Consulting Customer/Member Retention Strategies Ryan Doerr 262.292.1137 Ryan@FokusForward.com Expense Analysis and Margin Expansion