Integrating online marketing with web analytics

1. Integrating online marketing with
web analytics
Amsterdam, 24 November 2009

2. Business benefits
• Single view of e-mails sent and recipient behaviour
• Advanced targeting based on behavioural data
• Higher campaign conversion

3. Sitestat RING™
“Integrations will only be regularly used by people if they
are very accessible and straightforward to use.”
Michiel Berger, Chief Innovations Nedstat

4. The concept
Integrating e-mail marketing with web analytics

5. The email-remail concept
E-mail Landing Browsing Conversion

6. The email-remail concept
E-mail Landing Browsing Conversion
Left website

7. The email-remail concept
E-mail Landing Browsing Conversion
Left website
Re-mail Landing Browsing Conversion

8. In practice
Integrating e-mail marketing with web analytics

9. Step 1 - Define settings in Clang

10. Step 2 - View e-mail results in Sitestat

11. Step 3 - View recipient behaviour on-site

12. Step 4 - Setup re-mailing

13. Steps 5 and 6 - Select mail, funnel and segment

14. Steps 7 and 8 - Set target group and transfer

15. Step 9 - Select target group for re-mailing…

16. … use in profile or add to campaign

17. Step 10 - View impact of the re-mailing

18. More info
E-Village
Amersfoortseweg 10e
3705 GJ Zeist
The Netherlands
030 698 80 80
welkom@e-village.nl