Clang Sitestat Integration
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Clang and Sitestat offer an integrated solution. Joint users of Clang and Sitestat will get accurate, real-time insights into how recipients of email campaigns behave after they have clicked through and landed on the website and vice versa: valuable on-site behaviour can be send back into Clang to be used in customer profiles and remailings or can be part of an entire campaign.
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Clang Sitestat Integration
- 1. Amsterdam, 24 November 2009 Integrating online marketing with web analytics
- 4. The concept Integrating e-mail marketing with web analytics
- 5. E-mail Landing Conversion Browsing The email-remail concept
- 6. Left website E-mail Landing Conversion Browsing The email-remail concept
- 7. Left website E-mail Landing Conversion Browsing Re-mail Landing Conversion Browsing The email-remail concept
- 8. In practice Integrating e-mail marketing with web analytics
- 9. Step 1 - Define settings in Clang
- 10. Step 2 - View e-mail results in Sitestat
- 11. Step 3 - View recipient behaviour on-site
- 12. Step 4 - Setup re-mailing
- 13. Steps 5 and 6 - Select mail, funnel and segment
- 14. Steps 7 and 8 - Set target group and transfer
- 15. Step 9 - Select target group for re-mailing…
- 16. … use in profile or add to campaign
- 17. Step 10 - View impact of the re-mailing
- 18. More info E-Village Amersfoortseweg 10 e 3705 GJ Zeist The Netherlands 030 698 80 80 [email_address]
Editor's Notes
- We strongly believe that integrations will only be regularly used by many people within large organizations if they are very accessible and straightforward to use. This is a 2-way integration where data is exchanged between both platforms. The functionality is accessible in the familiar interface of Sitestat and uses native, established terminology, making it easy to use. Integrated view on email and web behavior Identify visitor groups that did not convert Select via simple drag and drop feature Send these back to partner for re-mailings Highly targeted messages based on behavioral data Improve campaign conversion
- Page:
- Explain the steps here….. Create email campaign Add campaign labels and set up integration parameters, such as corporate name (Nedstat), site (NL) Send the email (mailing info is sent to Nedstat, such as opening rate, hard and soft bounces) Create funnel in Sitestat so see recepients’ behavior onsite Create remail group by selecting steps in the funnel where visitors dropped off Transfer the selected target group back to emailing tool Send remail to selected target group Measure conversion increase
- Explain the steps here….. Create email campaign Add campaign labels and set up integration parameters, such as corporate name (Nedstat), site (NL) Send the email (mailing info is sent to Nedstat, such as opening rate, hard and soft bounces) Create funnel in Sitestat so see recepients’ behavior onsite Create remail group by selecting steps in the funnel where visitors dropped off Transfer the selected target group back to emailing tool Send remail to selected target group Measure conversion increase
- Explain the steps here….. Create email campaign Add campaign labels and set up integration parameters, such as corporate name (Nedstat), site (NL) Send the email (mailing info is sent to Nedstat, such as opening rate, hard and soft bounces) Create funnel in Sitestat so see recepients’ behavior onsite Create remail group by selecting steps in the funnel where visitors dropped off Transfer the selected target group back to emailing tool Send remail to selected target group Measure conversion increase
- Page:
- With the integration, the user can easily type and/or modify his campaign labels directly on Clang.
- This report demonstrates the integration with Sitestat and Clang: it shows data that user will as well find in his emailing tool.
- Standard campaign report available on Sitestat (integration module not necessary to get this info). You will notice that this report will be the base of the coming remailing wizard, for defining the remailing segment.
- To benefit the integration, the ring module simply needs to be activated (by customer support). In the RING menu go Clang, select ‘User account’ and enter the account details. Next, select ‘Re-mailing set-up’. You will be presented with the wizard.
- In the step 5, select the mailing for which you want to set up a re-mailing by selecting the date and, from the drop down menu the mailing. Go to the next step. In the step 6, select the funnel representing the conversion process (e.g. subscription to an academy). You can apply a segment to your conversion process for even better targeted re-mailings. Click on the start and end date to specify the reporting period for of the selected funnel and go to the next step.
- On the step 7, the funnel displays the number of unique visitors that have completed the specified conversion process. It shows the number of visitors that continue to the next step and the number that drop out. From the selection bar, click on one of the blocks to select the group of visitors you want to send the re-mailing to. In order to select more blocks, click one and move your mouse to the next one. Instantly, the user knows how large the segment is : he can decide at this moment to increase or decrease the target group. Go to the next step . On Step 8, the user specifies the name of this new contact group and click on ‘Submit’. The e-mail IDs of the selected group will be transferred to Clang.
- To send his remailing, the user will go back to Clang. On the web analytics tab, he will select the name of the newly created list and continue his emailing sending process, as usual.
- To understand the impact of the re-mailing, the user can benefit from a recently created report item ‘Conversion improvement’ that shows the conversion uplift achieved using the re-mailing.