How to promote your Alpha course on social media.

1. Social Media andSocial Media and
your Alphayour Alpha
CourseCourse

2. FacebookFacebook
Platform:
• Church Facebook Page
• Personal Facebook Pages
Audience:
• Church Members
• Potential Alpha Guests

3. FacebookFacebook
Message:
• Inform your congregation
• Extend an invitation
• Recruit prayer warriors
• Share favorite quotes from Nicky and the Alpha DVDs
• Use pictures! Facebook is a network that revolves
around images
• Say something that people will want to share/like –
this will increase the # of people who will see it.

4. Facebooks Ads/Promoted Posts
• 4 Components of a Facebook Ad
– Title
– Image
– Text (< 90 characters)
– Link

5. Facebooks Ads/Promoted Posts
• Ad Text Suggestions
– Alpha is an opportunity for anyone to explore the Christian faith in a relaxed
setting.
– Join us for dinner and a conversation exploring big questions about life.
– The Alpha Course – Dinner and a conversation about the teachings of Jesus.
Join us – it’s free!
– Is there more to life than this? Join us for a FREE dinner and conversation
about the teachings of Jesus.
– Bring a friend and enjoy dinner and a no pressure conversation about the
Christian faith.

6. Facebooks Ads/Promoted Posts
• A Few Tips
– Use pictures of people
– Use advanced targeting
– Keep it simple then provide details on your
website
– A little $ goes a long way with promoted posts!

7. Twitter
Do your church leaders tweet?
•Words, not image driven
•Quotes from a past Alpha attendees
•Extend invitations to come to Alpha
•Encourage people to invite friends
•Highlight the topic for the week once course
has started

8. Church Website
• Is Alpha prominent on your site?
• Is the information up to date?
• Is it easy to sign up?
• Is it easy for people to share the page with
friends?
http://www.alphausa.org/Articles/1000047573/
Bulletin_Website_Promotion.aspx

9. Alpha USA Social Media Sites
• www.facebook.com/alphausa
• www.twitter.com/alphausa
• NEW! Alpha Friends –
www.alphafriends.ning.com

10. Alpha USA Social Media Sites
• www.facebook.com/alphausa
• www.twitter.com/alphausa
• NEW! Alpha Friends –
www.alphafriends.ning.com