The following case study includes Branding & Movement Marketing Work done for SWAMI Music.

1. Album Launch- International Branding & Marketing Campaign

2. Branding Problems
• No 1 line Creative Sales Pitch
• No Symbolic Logo
• No Tribe Name
• No Purpose
• No Merchandise
• No Stationary
• No Brand Book

3. Marketing Problems
Inconsistency in posting since
2 years leads to loss of fans
and low engagement.
• 1900 subscribers
• Brand Channel Missing
• Annotation about current Video
• 6048 Likes
• Unverified
• No group to connect directly with fans
• No communication/reply from SWAMI
to fans
• 16000 followers
• Unverified
• Very low twitter activity
• 200 followers
• No website verification
• Unverified
No video for Swami
on Vevo channel
“
“

4. Website Problems
“Presentation does not
do justice to how big
and great the swami
brand is"
• No Story of the Band
• No Individual Profiles
• 1 line description of the band missing
• No X-factor
• All albums not present
• Real Photos depicting their natural personalities missing
• Quotes by band members missing
• No design pattern ( Colors , Font or imagery )
• Low on Visuals, Heavy on content

5. Video Problems
• Lacks visual hook or USP
• No Story
• Focus groups loved the beats but hated the lyrics and music.
• Similar pattern in previous songs.

6. IMPACT Solution

7. New Logo
• Swami Tikka
• Stands for music
• Electronic
• Symbolises Upgrade
• Lines means togetherness as
a band
• It shows that SWAMI has been
upgraded to something even
more awesome than before .

8. ü 1 Line Sales Pitch: SWAMI (So Who Am I ) is an award-winning UK based band
striving to revolutionize electronic pop music with its upcoming album
UPGRADE.To know more log on to iamswami.com
ü Tribe Name : SWAMI or team SWAMI
ü Purpose : Fighting against racism through music. Sur’s video and Delhi times
coverage along with Engagement of a Swami Post online had the highest reach
and widely connected with audience.
Branding Solution

9. ü Business Cards
Branding Solution
ü Merchandise

10. ü Letter Branding
Branding Solution

11. Website Solution

12. Cover Page
Global Brand
Imagery

13. All Albums
Swami Story

14. Individual Profiles
Quotes

15. Fan Connect

16. Marketing Impact
46,000
Page
likes
667%
Increase
90,000
Followers
465%
Increase
10000+Page
likes
426%
Increase
500Page
likes
150%
Increase
11,706
Followers
6826%
Increase

17. Launch Video

18. Content Marketing

19. PR, Media & Creatives

20. PR, Media & Creatives

21. Thank you