10. 71 % Data explosion
68 % Social media
65 % Growth of channel & device
choices
63 % Shifting consumer
demographics
IBM Global CMO Study: “From Stretched to
Strengthened: Insights from the Global
Chief Marketing Officer Study.”
11. % CMO´s who are unprepared to key
changes in marketing.
IBM Global CMO Study: “From Stretched to
Strengthened: Insights from the Global
Chief Marketing Officer Study.”
34. Digital marketing strategy.
Digital e-commerce strategy.
Digital customer strategy
Digital contacting strategy.
Social media strategy.
Social media marketing strategy.
“I want to make myself important
and order yet another” strategy
42. VISION
CONCENTRATE ON THE ESSENTIALS
CONSUMER INSIGHTS
CRM ANALYTICS
CONVERSATION
SOCIAL MEDIA CUSTOMER
SERVICE
CONSUMER LISTENING
43. “The demand for something
fundamentally new is completely
unpredictable”
http://www.fastcodesign.com/1663220/user-led-innovation-cant-create-breakthroughs-just-ask-apple-and-ikea
44. You need to know where customer
wants to go next.
54. Bought Own Earned
Blogs
Google Google
CRM Forums
SEM SEO
YouTube
Result-based Twitter
advertising -channel
Website
App
Newsletter
Other video
Mobile Facebook services
marketing
Own
channels WOM
PR
Display DB+ CRM Pilots
Bought Created (+video)
channels
DB
65. Pilot A
evaluation
Twitter- pilot
Pilot B
definition
Google+
-pilot
Pilot C
definition
Starting Target Pilots Evaluation
New social Next pilots
point setting
media
ecosystem
70. “Millennials trust UGC more than
their family & friends when making
purchase decisions.”
Bazaarvoice: Talking To Strangers-Millenials Trust People over brands